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If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further by creating a ful...
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I want to attract people to my website. There are many ways to do that like advertising online or optimizing the site for search engine optimization (SEO), but have you thought about something more basic? Before you think about how to better attract people towards you site, have you ever thought about why you go to a webs...
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Creating a visually appealing website is crucial for any business. But it can be a daunting task for a non-designer. Perhaps that’s why many businesses outsource this task to companies like Pacific Software Publishing Inc. (PSPINC) who have the expertise to not only design websites but build them as well. But there are a...
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Why do companies, organizations, and sole proprietors have websites with their own domain names? Have you ever wondered why you need a unique domain name for your website? The answer is simple. It’s to drive awareness towards the existence of your company. There are many ways to share information about y...
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Although AI seems like a newer concept, it’s actually been around for quite some time. In fact, the first instance of modern AI happened in 1956 at the Dartmouth Summer Research Project on Artificial Intelligence (DSRPAI). There, the term, artificial intelligence was coined after Allen Newell, Cliff Shaw, and Herbert Simon pr...
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Have you ever wanted to collect information from your customers on your website? There are many times when you would like to receive your customers’ input. And many do so by creating a survey or an inquiry form. Without input from your customers, your website is just a medium for transmission and reporting. Si...
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When you think of branding, you probably think of the big brands: Apple, Coca-Cola, Netflix, you name it. For brands as big as those, you can almost immediately picture their logos. And that’s the true testament to how successful those companies are. But branding is much more than just the logo. However, the word, bran...
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We are thrilled to announce that we've released an all-new feature to Click It Audio that allows users to add a logo or image to their QR code. If you already have an account with Click It Audio, all you need to do is: Login to Click It Audio Click the QR Code icon Upload your image under "Add Logo Image" Resize your im...
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At PSPINC, we pride ourselves in offering our customers the best in customer support. This is thanks to our amazing support staff. In this series, we will highlight and showcase a number of those friendly faces who are standing by to take your call and/or email, help with your IT problems, and assist with your online solut...
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The point of Help Desk software is to help you provide better customer service more efficiently. You can have wonderful, friendly and knowledgeable cu...
