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One of the first parts of a company’s brand that a potential customer sees is its logo. So, it’s important to have one that not only looks great but represents what you want your company to stand for. While that sounds easy to say, it’s hard to figure out what that really means and what that work really entails. Luckil...
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One of the most important parts of running a business involves developing and maintaining your brand. While there are multiple definitions of what a brand is, in its simplest form, a brand is an immediately recognizable identity that differentiates itself from others. Having a clear brand for your company is especially vital for...
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You may have heard the term “brand identity” thrown around a lot by creative types. To boil it down, your brand identity is essentially the visible as...
