For any business, growing through monetary means is the end goal. What that entails is generating sales and making a profit, year after year. But for sales and marketing teams, it’s not just about putting all their efforts into getting new customers and selling to them. It’s also about nurturing relationships with customers...

Vol. 72 The Internet has surpassed media such as television and newspapers in terms of being seen by many people. It has become commonplace to use soc...