Vol. 72 The Internet has surpassed media such as television and newspapers in terms of being seen by many people. It has become commonplace to use soc...

We may have turned the calendar to a new year, but we are still facing the same challenges that we had in 2020. Many industries have been hit hard, on...

The Opinion Stand is a great way to get valuable feedback from your customers on your business. It also allows you, as a business owner, to have a dir...

We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly...

Hosting a focus group to get more granular feedback from your customers is a great way learn what’s working, what’s not, and what the people want. The...

The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy...

Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to underst...

Sometimes we let our values or assumptions dictate our business decisions. But how do we know if we’re making decisions that appeal to our customers’ ...

PSPinc has created a customer relationship and employee collaboration system for small businesses called Pilot SBT. SBT stands for Small Business Tool...

After you finish your customer support call, or finish your service at customer site, wouldn't you like to know hat your customer thought about what you have done? Instant feed back ... When you ride an UBER, they will send you a quick feedback form you can fill out. Why don't you do the same. PSP has created an Interne...