We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly...

The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy...

Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to underst...

Sometimes we let our values or assumptions dictate our business decisions. But how do we know if we’re making decisions that appeal to our customers’ ...

We created Pilot SBT to be a tool for small businesses to manage their companies. Pilot SBT comes with - Unlimited accounts - Follow employee interaction with assigned tasks - Create employee profiles, and see their interaction with assignments https://www.pilotsbt.com

Along with the free-to-use base app, we are adding lots of more features to PilotSBT! Stay in the loop for even more features on the horizon! https://www.pilotsbt.com #SmallBiz #CRM

You may remember a song called, “To Know You is to Love You.” It’s a great piece of song lyric because I believe it applies in business. Yup, to know ...

We often forget that the marketing and selling a product or service is only the beginning of a relationship with our customers. Just like your own per...

Do you have a customer database? Do you know when was the last time you contacted company XYZ? What did you talk to them when you last contacted XYZ? Did you make any promise? Does customer supposed to get back with you with something? When do you supposed to contact XYZ next? You do not need expensive Cu...

How do you track the pre- and post-sale customer interactions? Do you use a big Excel spreadsheet, shared among the various members of your team, to k...