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For small businesses that sell online, a great e-commerce site is essential. While there’s still something to be said for brick-and-mortar stores, the...
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Brand loyalty is what every company wants. While the main goal is to increase sales, it’s much easier and cheaper to get customers that continually co...
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If you’re a small business owner or a digital marketer, you’ve probably seen the top banner in Google Analytics telling you that Google Analytics will...
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Many small businesses can’t afford to pay top dollar for software solutions, nor do they have hours of time to spare to train their employees how to u...
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The point of Help Desk software is to help you provide better customer service more efficiently. You can have wonderful, friendly and knowledgeable cu...
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There’s no doubt about it: If you have customers, you should have a program for Customer Relationship Management (CRM). To grow and scale, every compa...
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We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly...
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The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy...
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Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to underst...
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Sometimes we let our values or assumptions dictate our business decisions. But how do we know if we’re making decisions that appeal to our customers’ ...
