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We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly...
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Hosting a focus group to get more granular feedback from your customers is a great way learn what’s working, what’s not, and what the people want. The...
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The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy...
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Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to underst...
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Sometimes we let our values or assumptions dictate our business decisions. But how do we know if we’re making decisions that appeal to our customers’ ...
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Does your business offer customer service or support? Easily get customer feedback on how you're doing by using Pilot SBT's feedback system! https://www.pilotsbt.com/feedback
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You may remember a song called, “To Know You is to Love You.” It’s a great piece of song lyric because I believe it applies in business. Yup, to know ...
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Generally we think about customer service going through direct communication channels such as telephone, in-store, live chat, and emails. But what abo...
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A “brand ambassador” is someone hired by a company to positively represent their brand in the market. The brand ambassador’s job is to spread the stor...
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In my previous post, we defined the customer experience. In this article, I want to show you an example of a poor customer experience I had recently s...
