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スーパーボウル広告のすべて

Feb
8
thread
広告１件１回３億円・・・果たして価値は？？？

Fences
Payment
Title: Payment
Brand: Budweiser
Agency: DDB, Chicago
Bridge
Title: Bridge
Brand: Budweiser
Agency: DDB, Chicago
Ice Bottle
Title: Ice Bottle
Brand: Budweiser Select 55
Agency: Momentum, St. Louis
Asteroid
Title: Asteroid
Brand: Bud Light
Agency: Cannonball, St. Louis
Book Club
Title: Book Club
Brand: Bud Light
Agency: Cannonball, St. Louis
Lighthouse
Title: Lighthouse
Brand: Bud Light
Agency: Cannonball, St. Louis
Stranded
Title: Stranded
Brand: Bud Light
Agency: Cannonball, St. Louis
T-Pain
Title: T-Pain
Brand: Bud Light
Agency: Cannonball, St. Louis

Audi of America

Green Car
Title: Green Car
Brand: Audi
Agency: Venables Bell & Partners, San Francisco

Boost Mobile

Boost Mobile Shuffle
Title: Boost Mobile Shuffle
Brand: Boost Mobile
Agency: 180, Los Angeles

Bridgestone

Whale of a Tale
Title: Whale of a Tale
Brand: Bridgestone
Agency: Richards Group, Dallas
Your Tires or Your Life
Title: Your Tires or Your Life
Brand: Bridgestone
Agency: Richards Group, Dallas

Cars.com

Timothy Richman
Title: Timothy Richman
Brand: Cars.com
Agency: DDB, Chicago

Careerbuilder

Job Fairy
Title: Job Fairy
Brand: Careerbuilder
Agency: Consumer-generated
Worst Seat
Title: Worst Seat
Brand: Careerbuilder
Agency: Consumer-generated
Casual Fridays
Title: Casual Fridays
Brand: Careerbuilder
Agency: Consumer-generated

Chrysler's Dodge

Man's Last Stand
Title: Man's Last Stand
Brand: Dodge
Agency: Wieden & Kennedy, Portland, Ore.

Coca-Cola

Hard Times
Title: Hard Times
Brand: Coca-Cola
Agency: Wieden & Kennedy, Portland, Ore.
Sleepwalker
Title: Sleepwalker
Brand: Coca-Cola
Agency: Wieden & Kennedy, Portland, Ore.

Denny's

Chickens Across America
Title: Chickens Across America
Brand: Denny's
Agency: Goodby, Silverstein & Partners, San Francisco
Chicken Birthday
Title: Chicken Birthday
Brand: Denny's
Agency: Goodby, Silverstein & Partners, San Francisco

Diamond Foods' Emerald Nuts/Pop-Secret

Awesomer
Title: Awesomer
Brand: Emerald Nuts/Pop-Secret
Agency: Goodby, Silverstein & Partners, San Francisco

Dockers

Men Without Pants
Title: Men Without Pants
Brand: Dockers
Agency: DraftFCB, San Francisco

Doritos (part of PepsiCo's Frito-Lay)

Casket
Title: Casket
Brand: Doritos
Agency: Consumer-generated
Underdog
Title: Underdog
Brand: Doritos
Agency: Consumer-generated
Snack Attack Samurai
Title: Snack Attack Samurai
Brand: Doritos
Agency: Consumer-generated
House Rules
Title: House Rules
Brand: Doritos
Agency: Consumer-generated

Dr Pepper Snapple Group

Little Kiss
Title: Little Kiss
Brand: Dr Pepper
Agency: Deutsch, Los Angeles

E-Trade

Girlfriend
Title: Girlfriend
Brand: E-Trade
Agency: Grey, New York
First Class
Title: First Class
Brand: E-Trade
Agency: Grey, New York

Electronic Arts

Dante's Inferno - Hell Awaits
Title: Dante's Inferno - Hell Awaits
Brand: EA Games
Agency: Wieden & Kennedy, Portland, Ore.

Focus on the Family

Tim Tebow
Title: Tim Tebow
Brand: Focus on the Family
Agency: In-house

GoDaddy.com

News
Title: News
Brand: GoDaddy.com
Agency: In-house
Lola
Title: Lola
Brand: GoDaddy.com
Agency: In-house

Google

xxx
Title: Parisian Love
Brand: Google
Agency: In-house

HomeAway

Griswold Trailer
Title: Griswold Trailer
Brand: HomeAway
Agency: Publicis in the West, Seattle

Honda

Squirrel
Title: Squirrel
Brand: Honda
Agency: RPA, Santa Monica, Calif.

Hyundai

10 Years-Favre
Title: 10 Years/Favre
Brand: Hyundai
Agency: Innocean Worldwide Americas, Irvine, Calif.
Paint
Title: Paint
Brand: Hyundai
Agency: Innocean Worldwide Americas, Irvine, Calif.

Intel

Lunchroom
Title: Lunchroom
Brand: Intel
Agency: Venables, Bell & Partners, San Francisco

Kia

Joyride
Title: Joyride
Brand: Kia
Agency: David & Goliath, Los Angeles

KGB

Sumo
Title: Sumo
Brand: KGB
Agency: Brooklyn Brothers, New York

Mars' Snickers

Betty White
Title: Betty White
Brand: Snickers
Agency: BBDO, New York

Michelob Ultra

Little Bumps
Title: Little Bumps
Brand: Michelob Ultra
Agency: Palm & Havas, Chicago

Miller High Life

Life Goes Big for the Little Guys
Title: Life Goes Big for the Little Guys
Brand: Miller High Life
Agency: xxx

Monster

Fiddling Beaver
Title: Fiddling Beaver
Brand: Monster
Agency: BBDO, New York

Motorola

Megan Fox
Title: Megan Fox
Brand: Motorola
Agency: Anomaly, New York

NBC Universal's Universal Orlando

The Wizarding World of Harry Potter
Title: The Wizarding World of Harry Potter
Brand: Universal Orlando
Agency: Rosso Media, Ltd.

NFL

Best Fans
Title: Best Fans
Brand: NFL
Agency: Grey, New York
All Season
Title: All Season
Brand: NFL
Agency: Grey, New York

Qualcomm's FloTV

Moments
Title: Moments
Brand: FloTV
Agency: Magner Sanborn, Spokane, Wash., and Agency 3.0, Los Angeles
Injury Report
Title: Injury Report
Brand: FloTV
Agency: Magner Sanborn, Spokane, Wash., and Agency 3.0, Los Angeles

Teleflora

Mr. Warmth
Title: Mr. Warmth
Brand: Teleflora
Agency: In-house

TruTV

Punxsutawney Polamalu
Title: Punxsutawney Polamalu
Brand: TruTV
Agency: Grey, New York

U.S. Census Bureau

Pre Production Location
Title: Pre Production Location
Brand: U.S. Census Bureau
Agency: DraftFCB, New York

Unilever's Dove

Manthem
Title: Manthem
Brand: Dove
Agency: Ogilvy

Vizio

Forge
Title: Forge
Brand: Vizio
Agency: Venables, Bell & Partners, San Francisco

Volkswagen of America

Punch Dub

Yum Brands' Taco Bell

Poem
Title: Poem
Brand: Taco Bell
Agency: DraftFCB, Irvine, Calif.
#ビジネス #マーケティング #営業
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Toshiaki Nomura
Commented by Toshiaki Nomura
Posted at 2010-02-08 16:52 
3億円ですか･･･。


なんだか判断外です･･･。

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内倉憲一
Commented by 内倉憲一
Posted at 2010-02-09 05:08 
ですよね。高いです。広告の費用対効果は考えられません。昔みたいに一か八かの会社が無いのも寂しいです。

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エメラルド
Commented by エメラルド
Posted at 2010-02-08 17:40 
このコマーシャルの何点かはリアルタイムで見ました。

何せ国民的行事のような物ですから、一応見ておかないと、というスタンスだったので全部は見られませんでした。

一番上のバドのＣＭ見逃していたので嬉しかったです〜！

この馬車のお馬さん達、サンディエゴのシーワールドの中で待機しているのです。

懐かしかったです〜！しかも子馬も子牛も可愛い！

見せていただいてありがとうございました〜！

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内倉憲一
Commented by 内倉憲一
Posted at 2010-02-09 05:13 
クライズデールという品種の馬です。日本では皇族しか持っていません。

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エメラルド
Commented by エメラルド
Posted at 2010-02-09 16:42 
この馬の装具は、ドイツ製で一式800万円するそうです。

厩舎も立派で、よく手入れされたお馬さん達でした。

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内倉憲一
Commented by 内倉憲一
Posted at 2010-02-09 18:20 
馬具が８００万円ですか・・・すげ〜〜〜

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