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Kenichi Uchikura
Founder & CEO, Pacific Software Publishing, Inc. (PSPINC)
Bellevue, Washington

Kenichi Uchikura is the founder and CEO of Pacific Software Publishing, Inc. (PSPINC), a technology company based in the Seattle area. After graduating from Azusa Pacific University in 1983, he began his professional career in Japan before being assigned to establish his employer’s Seattle subsidiary. That international business experience laid the foundation for his entrepreneurial journey.

In 1987, Uchikura founded PSPINC, building the company into a long-standing provider of software development, web hosting, business communications, and SaaS solutions serving clients in both the United States and Japan. Originally known for Japanese software localization and cross-cultural technology services, PSPINC evolved alongside the growth of the Internet into a provider of digital infrastructure, custom web applications, and business communication platforms.

For nearly four decades, Uchikura has focused on helping organizations leverage technology to improve communication, strengthen customer relationships, and expand business opportunities. His work reflects a commitment to innovation, practical problem-solving, and fostering business connections between Japan and the United States.

🌐 https://pspinc.compspinc.com

Why Little Things Really Matter

Mar
28
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Why Little Things Really Matter

Let’s say you go into a restaurant and the food is good but the bathroom’s kind of gross. Will you remember the food and forget the bathroom?

The way human memory works you’re going to forget about the croissant and you’re going to remember the bathroom and you’re going to tell 10 friends. The truth of the matter is we remember the little stuff.

Walt Disney at Disney World and Disneyland has focused like the dickens on the parking lots and the parking lot attendants. Because the real hard research says we remember beginnings and we remember ends. It’s not the theme ride at the beginning or the end it’s the kid in the parking lot. And if he’s well trained and if he smiles and he’s polite it makes an incredible difference.

We’ve forgotten how important the little things really are. And in this age of the Internet we go around breathlessly saying, “Everything has changed, nothing is the same as it ever was.” And the little courtesies - the listening, apologizing when you’re wrong, saying thank you, and having clean bathrooms ? and that is the differentiator.

Anybody who doesn’t think that thoughtfulness, kindness makes a huge difference to their customers ? I pity those people!
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