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IOT Solutions Coming Soon To Your Home And Office

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IOT Solutions Coming Soon To ...
What IOT technologies and devices will you be seeing on the market, and possibly be adopting yourself for your home or office? What creative solutions are being tested and marketed by the leaders in the tech industry?

Every January, these questions and more are answered in Las Vegas at the Consumer Electronics Show (CES), a trade show put on by the Consumer Technology Association (CTA). CES is a showcase for the latest and greatest technology products and services. Many companies use the show to announce and demonstrate their upcoming products and concepts.

IOT advances are being made in many different areas of home and business technology. Here are a few examples from CES 2016. Do you think you'll adopt any of these new products? How do you think this technology could address problems your clients come to you to solve?








#pspinc #dreamersi #IoT #blog

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Amazon: An IoT Case Study, Part 2

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Amazon: An IoT Case Study, P...
In the last post, we talked about Amazon’s use of Internet of Things (IoT) technology and devices to grow their reach and serve their huge customer base. For many reasons, Amazon’s strength is in their customer data.

According to a report from Consumer Intelligence Research Partners, there were approximately 54 million Amazon Prime members as of early 2016. The study concludes that Amazon Prime members make up about 47% of the people who shop on the site.

Aside from their customer data, Amazon also has extensive knowledge and information on shipping, warehousing, advertising, etc. Companies like Google can do things like track online behavior and collect data well, but Amazon has set itself apart in that they already have a platform to sell the things they advertise directly to the consumer. Their network is worth all that much more.

How can this help in the future? With Amazon’s know-how and smart IoT strategy, the company has many options in terms of future growth.

To begin with, Amazon has already made inroads into the shipping business, sometimes using their own planes to ship products between high traffic areas instead of using courier services. They also utilize robots in their warehouses and with their warehousing knowledge could integrate things like that to things like connected cars. Tying these technologies together with their customer data could allow for things to operate even more seamlessly in the future, such as being subscribed to blood glucose test strip refills with the touch of a button when ordering a glucose monitor. The possibilities are nearly endless.

For small businesses, the first step they need to take as they wade into IoT is to identify what IoT ecosystem they are in and find how and with whom to create partnerships with. An effective IoT strategy could be the key to long-term survival going forward for many companies in this day and age.
#pspinc #dreamersi #IoT #blog

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Amazon: An IoT Case Study, Part 1

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Amazon: An IoT Case Study, P...
When we think about the Internet of Things (IoT), the first thing that come to mind are usually smart devices, such as smartwatches, but IoT has multiple ecosystems in which it can operate, including Smart Cities, eHealthcare, et al. In order to be successful in IoT, it’s important to think of in terms of ecosystems and partnerships.

From selling books online to the economic powerhouse it is now, Amazon’s growth is undeniable. Amazon started as on online bookstore, but they were very smart about integrating their infrastructure and customer outreach making their expansion to selling other products smoother. The company’s unique IoT strategy has supported their continued expansion.

When Amazon started developing their own devices, integration into their vast web of operations went smoothly because they were already taking a big picture look at where their technology was and where they wanted it to go.

For example, take Amazon’s hands-free speaker with the Alexa Voice Service. Amazon has made it so you can ask things like the weather and it will answer, but there is only so much you can ask Alexa to do. But through partnerships with outside companies that already provide services, you can ask Amazon’s Alexa to request an Uber driver or to adjust your Philips Hue light bulb.

Another device is the Amazon Dash. It’s a simple push button that allows you to order goods literally with “the push of a button.” Each Dash device corresponds to an item, such as Tide laundry detergent or Bounty paper towels, and companies partner with Amazon to have their logo put on the device, linked to a product, and made available online for people to order.

In these arrangements, Amazon is the middleman. They benefit when companies use their site and technology to sell and distribute their products, and partnered companies benefit from their access to Amazon’s enormous customer base.

Businesses such as Amazon can only accomplish so much by making their own devices. By focusing on providing the service that connects others’ devices to consumers, Amazon and others are becoming Network Orchestrators that can benefit from the arrangement even more than their suppliers.
#pspinc #dreamersi #IoT #blog

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Solve Bigger Business Problems With IoT Technology

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Solve Bigger Business Problem...
Once you have identified a local issue and thought through the process of integrating an Internet of Things (IoT) strategy as a solution, it’s easier to implement a similar chain of ideas to bigger and wider-ranging issues.

Public transportation is something many people have issues with, and an easy example of a field where IoT can be put to use in solving common use issues. The Washington Metro Area Transit Authority (WMATA) in Washington, DC has opened up their tracking data for free to encourage people to use it in order to develop new applications and solutions for the web and mobile devices.

Buses and trains have schedules to follow, but in practice, these times are rarely exact, and commuters are frustrated when they don’t know what time their bus or train will be arriving. Using system data, such as the transit information from the WMATA, a developer can create an app that lets commuters track when the next ride will actually arrive and time their commute accordingly.

In fact, there are apps that are doing this in many major metropolitan areas, such as Seattle’s OneBusAway, that provide live transit updates for commuters, helping to reduce or eliminate frustration related to not knowing when to expect the next bus.

What about national concerns, such as school busses? Similar to tracking the public transportation systems, students and parents can benefit from being able to track when their school bus is coming. Apps developed to take advantage of IoT tech can allow buses to be tracked using an on-board cell phone to transmit the bus’ GPS location and send updates to the students, families, and the school.

If you widen your view far enough, you’ll find ways IoT can change entire industries or solve universal issues, allowing your business to tap into a new market where there is money yet to be made.

IoT has the potential to improve simple things, like bunching up of teams on a golf course, as well as more wide-ranging and critical issues yet to be defined and solved.

The key is to find a real issue, something you can solve and that people would benefit from. Once that is identified, the devices used for these applications do not necessarily need to be complicated, and in many cases, can simply take advantage of existing devices or minimal modifications.

As IoT devices and sensors become more sophisticated and affordable, there will be less of a need for companies to develop their own devices, leaving time and resources to focus on the rest of the implementation.
#pspinc #dreamersi #IoT #blog

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Exploring IoT Solutions For Your Business

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Exploring IoT Solutions For Yo...
Now that we’ve covered what the Internet of Things (IoT) is and the rapid growth of this burgeoning section of the technology market, how can your company use IoT to serve your customers and grow your business?

Anticipating the growth of the IoT market as speculated in market forecasts, it appears as though this relatively new tech will infiltrate anything and everything around us. There is undoubtedly potential for businesses to take advantage of this, but it can be hard to find a place to start. This is a challenge many companies and entrepreneurs face.

Eric Hoffman from Eastbanc Technologies was one of the speakers at the Internet of Things Expo in New York. He raised real-life examples, including those of his company, to show one way to monetize IoT.

Hoffman said the easiest place to start is to find ways IoT can make things easier locally. For him, this started with playing squash.

The problem he wanted to fix was how squash players around him seemed to want to play at odd times of the day (i.e., very early in the morning) but it’s difficult to find courts and gyms open during those hours.

So how could IoT help in this situation?

Eastbanc Technologies developed a system where members can reserve time slots, enter the gym, open the lock, turn the lights on, play and leave with the facility secured without needing to interact with a receptionist or have facility monitor on site to gain access to the court during off hours.

Locks that can identify a member and confirm that they have reserved a court, lights that can register that people are present and turn on or off accordingly, even an optional video camera so players can see their match afterwards – all are examples of IoT in action.

What are some problems either you or your customers experience that could be solved with an IoT solution?
#pspinc #dreamersi #IoT #blog

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Advancing Technology Fosters Internet Of Things Opportunities

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Advancing Technology Fosters I...
IoT is not a new concept, although you may have just started to hear about it with the release of swanky new smart devices to the consumer market. With advancing technology and the Internet it’s only a matter of time before everything is connected. Even the conservative projections seem to indicate it as the next big thing – whatever your work or business may entail, it will be beneficial to start learning more about where IoT may take us.

The dropping costs of sensors and technological parts are driving the rise in IoT devices. The lowering costs and expanding range of products are what makes these new items more accessible to consumers. According to BI Intelligence, 34 billion devices will be connected to the Internet by 2020 (up from 10 billion in 2015).

The growing device network is continually expanding into new areas and will cover a wide range of fields, referred to as IoT “Ecosystems”. These can range from Smart Devices (like Smart Thermostats and Smart Bathroom Scales) that will integrate with your day-to-day life, to things on a much bigger scale. Smart Cities can help reduce waste or find ways for us to consume energy more efficiently. EHealthcare and Smart Manufacturing are also examples of these ecosystems.

As IoT technologies become more prevalent, companies will need to figure out how to manage and interpret all of the data that will be pouring in. Bi Intelligence estimates that businesses will spend about $6 Trillion on IoT solutions by 2020. Having an IoT solution is going to be essential in many ways including finding ways to increase productivity and cutting costs to compete.
#pspinc #dreamersi #IoT #blog

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Happy Birthday, PSPinc!

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Happy Birthday, PSPinc!
Today marks 29 years since PSPinc's founding on July 7th, 1987 by Ken Uchikura in his apartment on Mercer Island. As we begin our 30th year in business, we reflect on how much has changed in the computer industry.

PSPinc began with localizing software for distribution in the Japanese market, and transitioned to internet services in the mid 1990s, bringing our first server online in 1996. Since then, we've grown into a team of 50 software developers, web designers, customer service representatives and support technicians to keep up with the ever-changing needs of the 40,000 companies around the world that trust us for their websites, email and online services.

We want to thank all of you that have made the last 29 years a success for PSPinc, and invite you to join us in making the 30th even better. Thank you!
#pspinc #dreamersi #blog

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What Is The Internet Of Things? It’s The Next Big Thing

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What Is The Int...
You may not be able to define what the Internet of Things (IoT) is yet, but it is likely already a part of your everyday life. Your smartphone, ATMs, activity trackers -- simply put, IoT refers to the network of devices (or things) that can connect to the Internet and collect or share data.

Anything that can have a sensor has the potential of becoming part of this network. And at the 2016 Internet of Things Expo in New York, the takeaway seemed to be that everything WILL be a part of the IoT, sooner or later.

“IoT will run our cities, businesses and home,” said Dion Hinchcliffe from 7Summits, a keynote speaker at the convention.

Now that may sound far fetched, but according to the research firm IDC, the IoT market was worth about $655.8 Billion in 2014. They are projecting that by 2020, the global market will grow to $1.7 Trillion. We are already seeing IoT innovation and devices today – anything from smart watches to self-driving cars – but if these projections are correct, we are not even close to the halfway point yet.

“I think [IoT is] bigger than the Internet boom itself,” said another speaker at the IoT Expo, Eric Hoffman from EastBanc Technologies. His company, like many others, is focusing on the potential of the market while it’s still in the early stages.

Hinchcliffe said the only reason the market is still emerging is because today, the value and function of these IoT devices have not proven to be worth the cost.

Yes, it’s nice to have a speaker that can give you tomorrow’s weather when asked, but you don’t NEED it…at least not yet. But at what price point will you say, “yes, I’ll get that?” $50? $25?

Whatever the tipping point, Hinchcliffe believes we will get there. He relates IoT growth to having Internet access in our homes. Nobody had it 25 years ago and look where we are now.
#pspinc #dreamersi #IoT #blog

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What Can Account-Based Marketing Do For You?

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What Can Account-Based Marke...
You may have heard of a new trend in marketing called Account-based Marketing (ABM)—but what is it? Wikipedia defines ABM as

...a strategic approach to business marketing in which an organization considers and communicates with individual prospects or customer accounts as markets of one.

ABM isn’t a new concept, but it is gaining new ground these days because we finally have the means and tools to use it effectively with today’s technology.

With traditional marketing, you plan and implement your marketing strategies after defining target markets. Large enterprises have used this strategy to effectively focus their efforts and increase sales in the past, but with the advent of online marketing tools and a wealth of customer data at your fingertips, a company of any size can utilize this strategy to grow their business.

The first step taken when developing an ABM strategy is to analyze where sales are coming from and how the customers are finding the business. This helps define “accounts” by using existing examples. Using this information, the target accounts are defined with specific criteria and contact points are identified.

If you don’t have existing contacts within your target business, then a plan for developing those contact points must be created. This can involve the use of Facebook and/or Google AdWords campaigns set up to target very specific demographics to generate inquiries. It is also important to track any inquiries you receive, so having some form of Customer Relationship Manager (CRM) in place is important for your data collection and follow up.

ABM can benefit any size business and can fit into marketing budgets of nearly any size. It can help maximize the return on your marketing investment by targeting the businesses most likely to utilize your products or services with a message tailored directly to providing solutions for their specific needs.
#pspinc #dreamersi #onlinemarketing #blog

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How CRM Can Help You Grow Your Business

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How CRM Can Help You Grow...
How do you track the pre- and post-sale customer interactions? Do you use a big Excel spreadsheet, shared among the various members of your team, to keep records of the contact you’ve had with each client? Or does every team member maintain their own address book, never sharing or cross-referencing the data within?

Being able to track and refer back to your personal history with your customers is a powerful tool for closing sales and growing your business, and utilizing that data is neither difficult nor expensive to accomplish.

Customer Relationship Managers, or CRMs, are a category of tools that have been around for many years, though previously they were only practical for large corporations to use. In recent years, CRMs have become more affordable to set up with options for businesses of all sizes to take advantage of for managing their client data.

CRMs generally involve two key components: a client database, and an activity database. The first consists of all your clients’ company and contact information that you have gathered to upload into a new database; and the second builds on the first as you start logging your interactions with your current and potential customers.

Depending on the type and complexity of the CRM you choose, some tools will be able to capture your phone and email communication, and others will let you create and assign tasks and projects to members of your team.

The biggest obstacle to getting started with a new CRM isn’t likely to be your choice of software tool, but rather getting your team used to using the new tool. CRMs are only as good as the staff that uses them—if no one logs their information in the system, there is no data to help you figure out what is working for your business and what is not. Because of this, the most expensive option isn’t necessarily the best option for your company. It’s very important to find a tool that your team, including you, will be comfortable using and can learn quickly. You will also want to find an option that makes it easy for you to capture and display the data that is relevant to your needs, since the primary objective for CRMs isn’t just capturing data, it’s also supposed to help you use what you capture to better benefit both your company and your customers.

Whatever your ultimate goal in using a CRM, create a strategy, and then find the tool that is the best fit for your business. PSPinc offers #pspinc #dreamersi #crm #blog

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