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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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Using Web Tools to Simplify your Business Operation

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image source: pixabay.com image source: pixabay.com
As a current business owner, let’s say you’ve imagined opening another storefront, however this may prove difficult with higher operation costs. But what if you designed your new storefront to be a self-serving option for customers, avoiding the overhead?

One of our clients did just that, and it worked out really well for them.

For custom sign printing, our client’s business model requires its staff to spend time explaining signage options to customers, as well as designing their graphics. They provide quite a bit of customer service up front, even before a sign gets printed and shipped.

PSP helped this client construct and design a new online store, which included web tools that allow visitors to choose sign options and design their own graphics. We provided a set of drawing tools and a file manager to empower customers to upload or create their own designs and logos. Typically, those who are exploring purchasing options online are savvy enough to dive in and take charge of their own experiences.

The new tools eliminate the need for staff to consult with customers before a purchase is made, saving the business time and money. The storefront was given its own brand and identity, differentiating the online store to be more user-friendly with a different pricing structure.

You don’t need to brand your online store the same as your brick and mortar store. You just need to compare the cost of opening and operating the two, and make decisions to price the products and services accordingly. You also want to be aware that people who shop at your physical location will mostly likely have different expectations from people who shop at your online store.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #BusinessGoals #WebTools #WebHosting

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Don’t Limit your Business Dreams

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image source: pixabay.com image source: pixabay.com
In the 1990s, owning your domain name became a growing business trend. If you had an email address with your business domain name, such as @PSPinc.com instead of @AOL.com or @CompuServe.com, it made your business look professional.

In the 2010s, online business became even easier with content management web tools, such as Dreamersi WebdeXpress, that help you build your own website. You no longer need HTML coding skills to build a professional-looking site for your company.

So here we are at the end of the 2010s, and what’s next?

In March, let’s talk about growing and going beyond the basic tools to envision bigger possibilities for your online business. Years ago, you wouldn’t have thought it possible to build your own website, unless you had the technical training to do so. But now it’s possible!

So what are you dreaming up next for your online business? It might not be just a dream anymore. With the extensive web tools available in this age, we can probably do the things you’ve imagined, but haven’t sought out due to limitations in budget or time, or something else.

Before we dive into some specific examples, here are some things to think about:

- Don’t be limited to what you see on your computer screen.
- Think of your goals, not your means.
- Stop worrying about what you don’t have, but rather, where you want to go.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #BusinessGoals #WebTools #WebHosting

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Click It Audio - Create QR Codes

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Click It Audio - Create QR Codes
Click It Audio can create QR codes!

Adding an audio embed QR code to your print projects allows you to add extra depth and provide additional information to the viewer. Scan it, click it, play it - it's that easy!

Try it out

https://www.clickitaudio.com

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Your Guide to Social Media Image Sizes

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image source: pixabay.com image source: pixabay.com
You're already an expert on taking photos, optimizing them for your website, and you know how to upload them to WebdeXpress. Now it’s time to make sure your images are the optimal size for all your social media channels. Below is a guide to help you navigate the optimal image sizes required by each social media channel.

Facebook:

Profile picture: 180 x 180 pixels
Cover photo: 820 x 312 pixels (minimum size 400 x 150)
Shared pictures: 1,200 x 630 pixels
Event picture: 1,920 x 1080 pixels

Instagram:

Profile picture: 110 x 110 pixels
Photo thumbnails: 161 x 161 pixels
Photo in feed: 1,080 x 1,080 pixels
Instagram stories: 1,080 x 1,920 pixels

Twitter:

Profile picture: 400 x 400 pixels
Header picture: 1,500 x 500 pixels
Post picture: 1,024 x 512 pixels (minimum of 440 x 220)

LinkedIn:

Personal profile picture: 400 x 400 pixels
Personal background image: 1,584 x 396 pixels
Company logo: 300 x 300 pixels
Square logo: 60 x 60 pixels
Company cover image: 1,536 x 768 pixels
Banner picture for company page: 646 x 220 pixels
Post picture: 1,200 x 628 pixels

Pinterest:

Profile picture: 165 x 165 pixels
Pin size: 236 pixels – 600 pixels
Board display: 222 x 150 pixels (large) 55 x 55 pixels (small)
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SocialMedia #Facebook #LinkedIn #Pinterest #Instagram #Twitter #ProfilePic

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Pilot SBT

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Pilot SBT

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How to Upload Pictures to WebdeXpress

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image source: dreamersi.com image source: dreamersi.com
If you’ve read our last two blogs, you now have great pictures and are ready to upload them! If you haven’t read them, here they are:

How to Take Better Pictures for your Business

Make your Pictures SEO Friendly

Now that your pictures are ready to go, let’s get them uploaded.

First, you need to login to your Dreamersi account, then click on WebdeXpress in the “Content Management System” menu on the top of the page. Once you’re on the WebdeXpress dashboard you’ll want to look at the grey menu on the left of the screen.

Click on the files tab, which should be fourth from the top. From here, a dropdown menu will appear with two tabs for “List Files” and “Upload Files.” Click on the “Upload Files” tab.

A new page will appear that will tell you which files are supported and give further instructions on how to upload them. To upload files click on the “Add files…” button in the middle of the page. If you have large files or if you want to further compress files, make sure you check the box that reads “Compress images upon upload.”
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SEO #WebDesign #WebsiteBuilder #WebDev #WebTools #WebdeXpress

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Make your Pictures SEO Friendly

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image source: pixabay.com image source: pixabay.com
Name your Image Correctly

Use the name of your image to accurately depict what is going on in the picture and try to use correlating keywords. If you don’t know what keywords are, or if you need a refresher, read our blog on keywords here. Think of words and phrases that people are searching for that might pertain to the image. Remember, images are just as searchable as websites and they can lead people to your website.

Use Alt-Text

When images don’t load on a screen the alt-text is there to replace the picture. Use the alt-text to be descriptive about what is happening in the image. And again, make sure you use your keywords in the description. The alt-text isn’t just important for images that won’t load; it’s also there for web accessibility. If you hover over images, and depending on your browser settings, it will show the alt-text.

Add Images to Sitemap

Similarly to indexing your web pages, you can index your images with Google. Add images to your XML sitemap to help Google identify and map your website. This includes adding any internal or external links to images to help guide visitors through your website.

Decrease File Size

When we browse the web we expect everything to load quickly. How many websites have you left because things aren’t loading? There are two different ways to decrease the file size of your image so it will load faster on your website, which will help your SEO.

The first is to decrease the image size. You can do this in applications like Photoshop using websites like this one: https://www.picmonkey.com. The second way is to decrease the image quality, which will decrease the amount of pixels in a given image, making it load faster.

Choose the Right File Type

There are a myriad of file types to choose from, so how do you know which one is right for you? When looking at photo compression there are two main types: lossy and lossless. Lossy means an image will decrease in size and quality. Lossless means that it will decrease in size without compromising quality.

PNG – We keep the background of your image transparent and it is lossless.
GIF – Is similar to PNG because it’s lossless and can have transparency, but it can also have animation.
JPEG – This file type is lossy but is really good for large images, photography, and color gradients.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SEO #SearchEngineOptimization #Photography #PhotographyTips #WDXnews

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How To Take Better Pictures For Your Business

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image source: pixabay.com image source: pixabay.com
Rule of Thirds / Use the Grid

A super easy way to improve any pictures you’re taking is to use the gridlines on your DSLR camera or phone. The gridlines split the screen into nine boxes, which follow a principle of composition called the “rule of thirds.” This principle states that an image is more balanced and easier for people to view if it’s split into thirds. By aligning points of interest on the lines and intersections you can create an image that is easy on the eyes.

Choose One Subject

Before you begin taking pictures of products, people, or your office space, you need to decide on one subject. A big mistake people make is focusing on more than one subject, which makes it hard for people to differentiate what to look at. Make your subject clear, obvious, and easy to discern. Simplifying your pictures makes it easier to choose one subject.

Negative Space / Symmetry

Choosing a background for your images can be daunting, but embracing negative space can not only make for better pictures, but also make your job easier. Negative space refers to blank or open space within a picture. This style of photography has become extremely popular. When you leave negative space in your photo you will make the subject even more powerful.

If your subject doesn’t have a background, you might try looking for patterns and symmetry. It can give a sense of harmony to your pictures that will make it more pleasing to the eye.

Leading Lines

Leading lines draw attention to your subjects and tell the viewers eyes where to look in a picture. You can find lines all over and there aren’t any specific rules for how to use them. The more comfortable you get using the grids on your camera the easier it will be to see lines in everyday life.

When using leading lines, you want to have your image at the intersection of the lines. Leading lines don’t always have to be straight, they can be circular and even wavy, it’s up to you to frame the lines to direct viewers eyes.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SEO #SearchEngineOptimization #PhotographyTips #CameraTips #Photography #TakeBetterPictures #WDXnews

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Dreamersi 30-Day Free Trial

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Dreamersi 30-Day Free Trial
Try a 30-Day Free of Dreamersi!

Web hosting is included in all of our packages. Simply choose your plan and get started.

https://www.dreamersi.com

#Domain #Hosting #WebsiteBuilder

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SD Town Classified

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SD Town Classified
#SanDiegoTown #SDTown

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