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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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5 Fast And Easy SEO Tips To Boost Your Website

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1) Add Alt Text to Images

The alt text or “alternate text” is an attribute that is added to an image in case it doesn’t load. If an image doesn’t load or can’t be shown, the alt text will take its place. This is why it’s important to give your image a description as well as add relevant keywords in your alt text. When search engines crawl through your website, they will also crawl your alt text, which will make your images searchable and can help bring more traffic to your site.

2) Add Keywords in the URL

When creating a new page for your website it’s a good idea to put some extra thought into naming the URL. You want your URL to be short, memorable, and easy to spell, but you also want it to contain the most important keyword for that specific page. Consider the most important keyword relevant to the page content and try to insert it in the URL if possible. The rule is to keep it simple and make it count!

3) Utilize Anchor Text

What’s anchor text? Anchor text refers to any text, that when clicked, links you to another page on the same website or it can take you to a different website. It typically shows up with a blue underline beneath the text. You can utilize anchor text by adding links within paragraphs, headers, and more to direct visitors around your website.

4) Include Page Titles

All of the pages on your website should contain a title and a subtitle. Search engines crawl pages and organize their text by its importance to the page, almost like a text hierarchy. The structure of the page tells the search engine what the page is about and will help it rank your page correctly. Similar to the rules for URLs, try to include any relevant keywords in your titles without making them too complex.

5) Add Location Details

Is your company local? Do you serve certain parts of the city or state? Add location details on your website whenever necessary to benefit your local search results. When someone searches the web for something based on location, you’ll have a better chance of showing up on his or her radar.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #B2B #SEM #SearchEngineMarketing #SEO

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Long-tail Keywords: Why they Matter

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Marketers and web designers have been talking about keywords for years now and there’s no doubt you’ve heard about it if your business is online. Keywords help companies target specific audiences and reach people at different stages of their search.

Keywords are NOT some magical tool that will boost your website to the top of the search result pages. But, if used wisely, and implemented into your website where they make sense, keywords can drive more of the right customers to find you.

So what are long-tail keywords?

When we say “keywords” we are referring to any word that has to do with a topic. If you’re a flower shop you would consider “flower shop” a keyword on your website.

Let’s take it a step further.

A long-tail keyword is actually a phrase that includes 3 or more words. In the example of a flower shop a long-tail keyword would be “flower shops near Pike Place Market” or “free delivery flower shops near me.”

See the difference?

These keywords do multiple things: They allow you to target a more defined group of people, they’re less competitive than shorter keywords, and they have a higher conversion rate. If someone needs to find a wedding florist in Maui, they may type in "flower shop" or "florist," or they may get more specific and type in something like "wedding florist in Maui." If you are a florist in Maui, it makes sense for you to target those long-tail keywords to attract people more primed to purchase.

Again, keywords are not magic; they are tools you can use to target your audience more directly. By implementing long-tail keywords into your website content, your pay-per-click ads, and your social media, you can increase your chances of finding your next customer.

Let’s recap. Long-tail keywords are:

• Easier to rank for.
• Have higher conversions.
• Allow you to target customers at different stages in their search.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #B2B #SEM #SearchEngineMarketing

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Avoid Phishing Scams with these 4 tips

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Gone are the days of sketchy misspelled emails from distant places asking for money – those were truly simpler times. Now, phishing scams are increasingly more elaborate and require us to constantly pay attention to what we click on. So why are we still talking about email scams? It's because THEY WORK. As much as we’d like to think we're smarter than a scammer, and can easily spot a fraudulent email, many of us fall prey to advanced phishing techniques. Avoid phishing scams using these 4 tips.

1. Think Before Clicking Links
Even when emails contain your name or claim to know your passwords, take a moment to think before you click on any links. Phishing emails often contain exciting or upsetting news to invoke your emotions to take action quickly – and recklessly. Look first at the from email address. Does it match exactly with previous emails from your legitimate source? If not, it’s likely a scam. But it will likely look and feel exactly like it’s from a legitimate source because scammers are smart and think of every detail, even using logos from brands you trust. If you click on a link within the email, the website you go to will also look like the real thing, so beware! General rule is if the messaging is urgent, don’t click and don’t give out any information. Instead, go directly to the website you trust and use the contact info there to confirm the information and ask questions.

2. Look for Website Security
Tap into your suspicious side when browsing the internet or opening links in emails and always make sure a website is secure. Check to see if the website URL starts with HTTPS to confirm that it is secure before giving out any personal information. Web browsers will often warn you before you visit non-secure sites and NEVER download anything from suspicious emails or websites.

3. Protect Personal Information
Do not give out any personal information to websites that are not secure. If you buy products or fill out forms from suspicious websites, cybercriminals may get your credit card information. Be cautious when shopping or visiting sites, and always listen to your gut if something feels suspicious or sketchy.

4. Stay Informed
An easy way to remain on the offensive and protect yourself against phishing scams is to stay informed on new scams. Keep an eye out for news about potential scams online and do some research if you think you're being targeted. When you learn about scams early, you give yourself the best chance to avoid becoming a victim.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #PhishingScams #InternetScams #OnlineFraud #PhishingEmails

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Why you need a Security Certificate for your Website

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Hopefully you’ve read our previous articles about SSL/TLS security certificates so you understand the technology and choices you have when it comes to your business website. Here's quick access to catch up, if needed:

https://en.bloguru.com/pspinc/329582/is-your-business-website-security

https://en.bloguru.com/pspinc/330165/encryption-technology-further-explained

https://en.bloguru.com/pspinc/330429/the-3-types-of-security-certificates-for

https://en.bloguru.com/pspinc/330431/in-a-world-of-fraud-legitimize-your

You may be wondering if all this information is really meant for you. After all, doesn’t this technology exist only for e-commerce sites?

The answer is NO.

Google has been outspoken about the importance of SSL/TLS secured websites, especially the need for EV certificates ( see previous blog). If you are a Chrome user, starting this summer the URL bar will indicate the different levels of SSL/TLS certificates. If it shows an EV for extended validation, it proves the domain has more than just a certificate – the validity of the organization has been verified as well.

Google’s whole mission is to show relevant search results to the end users. But being relevant today means listing domains that are legitimate with information that is helpful, not harmful. Domains with EV certification make it easy for Google to trust and display such sites for the people.

With so much fraud and malware around us, it’s not easy to know what websites are legitimate and trustworthy. As a business owner, you want to make sure your website is trusted by web browsers, search engines and people! The way to do that is to prove your business identity with an EV (or at least an OV) security certificate – authenticating your business online.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity #EncryptionTechnology #Technology

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In a World of Fraud, Legitimize your Business Online

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SSL/TLS certificates come with different validation levels: domain validation (DV), organization validation (OV), and extended validation (EV). Depending on the validation type, the cost of the certificate varies.

Let’s review the differences:

Domain Validation:
This certificate level checks to see if the person or company that applied for the certificate is the owner of the domain. It’s an easy certificate to obtain.

Organization Validation:
This certificate requires an extra step to validate your ownership of the domain by checking some identification. Certificate authority may require you to show proof of a legal business license, your business’ article of incorporation, a bank statement, or other third-party proof of your existence.

Extended Validation:
Extended validation requires a much more stringent vetting process before a certificate is obtained. The domain owner must pass more extensive identity verification to prove exclusive rights to use the domain, and confirm its legal and legitimate existence. Because this certificate offers the highest level of trust and security, it can take several days before the validation process is complete and the certificate can be installed.

As you can see, SSL/TLS is no longer just an encryption method, but a way to legitimize business operations online.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity #EncryptionTechnology #Technology

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The 3 Types of Security Certificates for your Website

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In order to install and implement SSL/TLS on your website, first you have to obtain a certificate. These certificates can be purchased online, but they come in different types, prices, and get issued from different authorities. In order to know what’s best for your business website, let’s discuss the certificate authority in more detail.

A certificate authority (CA) is an entity that issues SSL/TLS licenses. They have their own private key to sign the issued certificate, which is known as the root certificate. Websites with root certificates are considered “trusted sites” by commonly-used browsers. If a website has an SSL/TLS certificate that’s not issued by a root certificate authority, you will get a pop-up window warning you the security certificate isn’t from a trusted source.

The most well-known certificate authority is Verisign, but other popular ones include GeoTrust, Thawte, Symantec, and Comodo.

SSL/TLS certificates come in three different types: single-domain, multi-domain, or wildcard:

- A single-domain certificate can be used on one website, such as pspinc.com.

- A multi-domain certificate can be used on more than one website, such as pspinc.com, dreamersi.com, pspchildrensfoundation.org.

- A wildcard certificate can be used on one domain with an unlimited number of subdomains, such as pspinc.com, blog.pspinc.com, admin.pspinc.com, mailserver.pspinc.com.


It’s good to know this information in advance, so you aren’t completely in the dark when determining what kind of security certificate your website needs, and where to buy it. Next up, we’ll discuss how these certificates help validate the legitimacy of a website.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity #EncryptionTechnology #Technology

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Encryption Technology Further Explained

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If you read our previous blog, you know how important it is to have a Transport Layer Security (TLS) certificate for your website (formerly SSL for Secure Socket Layer). Now let’s dive into the technology behind encryption technology.

When you submit credit card information to make a purchase from a company’s website, the company’s server issues a key to encrypt your data while on its journey from your web browser to their server, protecting your data from thieves during transmission. The same goes for mail servers and email transmission.

An “encryption key” is a unique unit of bits created to scramble and unscramble data. It’s a code that’s virtually impossible to crack because it’s designed with algorithms that make its length and pattern unpredictable. A “bit” is the smallest unit of data storage in a computer – with a single binary value of 0 or 1. Therefore, your credit card info is transmitted to the company’s server in code that looks like 128 bits or 256 bits – that’s a lot of 0s and 1s!

Encryption is widely used on the internet to protect passwords, payment information and other personal information that should be considered private. Organizations and individuals also commonly use encryption to protect sensitive data stored on computers, servers and mobile devices like phones or tablets.

SSL/TLS has since evolved into a process that validates the party (company, organization or individual) on the server side is a legitimate entity. We will cover more about this in our next articles.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity #EncryptionTechnology #Technology

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Is your Business' Website Security Outdated?

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If you’re somewhat savvy about SEO, you may already know having Secure Socket Layer (SSL) on your website is important for getting ranked higher on search engines, such as Google. But what is SSL and why is it important now?

A green lock icon before a website’s URL indicates the site is protected by SSL, which we mainly attributed to secure shopping sites or large corporate sites. That’s not the case anymore. If your business website asks for any personal data whatsoever, it needs a security certificate.

Secure Socket Layer (now referred to as Transport Layer Security or TLS) is a way to encrypt and decrypt communication between a website’s server and the end user. A server is where your data is stored when you enter in your personal information on a website, whether via an email form or credit card form. Servers store the data you “submit” and TLS encrypts that data, protecting it from hackers. Basically, it keeps your internet transactions secure and your personal information private.

TLS has evolved from SSL, and SSL has evolved through the years per the Internet Engineering Task Force (IETF). The Task Force has put protocols in place to unify the ‘net under certain online standards. In 2015, they prohibited use of the latest version of SSL, requiring any transactions online to be secured via the newer TLS certificate instead.

So, if your business website is still running under SSL 3.0, you’d better ask your hosting provider for an upgrade. We will cover more about secure website technology and SEO this month.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity

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Why You Should Start Boosting Your Facebook Post

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It’s no secret the ability to reach new people organically on Facebook (organic reach) is on the decline. And with the intense scrutiny on privacy and security, it’s likely organic reach will continue to decline on Facebook. So how can we combat this dip in reach and keep getting fresh eyes on our content? Start boosting!

Boosting reaches a wider audience.
When boosting a post, you have the option to select which audience you want to target. This allows you to reach people who have yet to like or follow your page. It won’t give you as much control as Facebook ads, BUT you can still choose demographics like age, gender, location, income and more. You can also choose to boost the post so it shows up in front of your followers and their friends (users tend to like pages that their friends have already liked).

Boosting is easy!
It can be a daunting task logging into Facebook ad manager to set up your ads, create audiences, and write content. When you boost a post, it’s as simple as selecting your budget and picking whom you want to share it with. After a quick Facebook editorial review, your post will go live within minutes.

Boosting is effective.
The results are easy to see and your reach will be greatly increased by boosting. Follow up by looking at the analytics provided by Facebook to judge how well, or poorly, a post did.

Boost an old post.
Don’t have any new content? No problem. Boost one of your old Facebook posts to get more use from a high-performing piece of content. Or boost underperforming posts to help them gain traction.

You control the boost.
If your post isn’t performing as well as you hoped, you can cut the campaign short by ending the boost period. Or, if the post is still getting lots of attention you can extend the length and budget of a boosted post.

And finally,

Boosting is cheap.
It doesn’t take a huge corporate budget to start boosting Facebook posts and seeing results. A few dollars here and there can easily make the difference between 2 likes and 20 likes on your next post.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #Facebook #FacebookAds

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Dos And Don’ts For Your Facebook Business Page

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Dos And Don’ts ...
Do: Use clear and bright photos for your cover photo and profile picture. Try to include a high-resolution image of your logo.

Don’t: Use blurry or out of focus pictures on your profile or within your posts.

Do: Promote your Facebook page on your website. Give your site visitors an easy way to find your Facebook page so they can get weekly updates about your company.

Don’t: Leave sections blank when setting up your Facebook page. Include your business hours, location, about section, and contact information.

Do: Respond to every message and review, even if it’s negative. It shows your customers you care about their experience.

Don’t: Get into arguments or try to solve customer service issues over comments. If someone has a problem, try to handle it over private messages, or better yet, person-to-person.

Do: Share your company’s events and milestones with your followers.

Don't: Post only about your products and services. Sharing some personal and behind-the-scenes posts humanizes your company and draws people in.

Do: Boost your posts and events. Even a few dollars here and there can greatly impact your impressions and get your company in front of new faces.

Don’t: Go crazy with hashtags. Try to find relevant hashtags and stick to 2-3 per post.

Do: Use videos and images within your posts because compelling visuals can increase visitor engagement on your page.
#PSPinc #Blog #ENnews #Advertising #OnlineMarketing #SmallBusiness #Marketing #DigitalMarketing #Facebook

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