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CES 2018: 5G Speed for Instant Connectivity

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You’re probably familiar with 3G and 4G wireless broadband speeds, but this year at the Consumer Electronics Show (CES), the hot topic was 5G – which stands for the “fifth generation” of broadband cellular network technology.

5G is the new communication standard that enables faster downloads. 4G LTE, the previous generation, can transfer up to 1Gbps, but 5G will increase the speed up to 10Gbps. At this new speed, you can download a full HD movie in just a matter of seconds.

5G is not a new idea, but telecom providers are just starting to roll it out. 5G will enable other emerging technologies to be more adaptable to our lives. This faster communication will allow many devices such as cars, phones, and other mobile devices to access data and upload it to appropriate servers to be processed almost instantly. One of the best examples of how this could work was described in a consumer reports article, stating:

Eventually, autonomous cars could be in constant contact with each other and infrastructure such as stoplights. That would take the kind of near-instantaneous data transfer that 5G provides. –

With 5G, our smart devices will get a whole lot smarter. At faster speeds, the information will be more accessible, and our devices will process it with instant precision. It is said Japan will launch a full 5G network in preparation for the Tokyo Olympics in 2020.
#PSPinc #Blog #CES2018 #Technology #Innovation #5G #ConsumerElectronics #WirelessBroadband #InternetSpeed

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CES 2018: The Cars of Tomorrow on Display to Today

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At past Consumer Electronics Shows, the futuristic cars boasted upgraded audio systems with large speakers, and sleek design and style elements. Today’s cars at CES have far surpassed that technology and now we’re seeing them equipped with computer technology, auto-drive features and even artificial intelligence! The focus is less on engines and mechanics than it is on computerization and automation.

This year at CES, several announcements were made by auto manufacturers regarding new concepts as they work to compete against brands like Tesla and other innovative automakers. Check out a couple of the big ideas here:

Autonomous Driving

Auto manufacturers are in a race to come up with the best self-driving technology including better sensors, cameras and operating systems. The various sensors used in cars include sonar, radar and LiDAR. LiDAR is new to us. It uses a basic technology of radar, but it utilizes light from a laser. Toyota, for example, showed its Lexus SUV with LiDAR technology. But it all boils down to the driving experience, giving consumers the latest technology within a safe and comfortable ride.

Artificial Intelligence (A.I.)

Self-driving cars will be our way of life in the future. Wouldn’t it be ideal if we could get from point A to point B without having to think about it? You could spend your time doing something else, working perhaps, while the car chauffeurs you around! Until that technology is perfected, some manufacturers are adapting A.I. for the in-vehicle entertainment experience with speakers like Alexa. Although Alexa can’t give you a self-driving experience yet, it can find you the information you need.

From what we’re seeing at CES, the cars of tomorrow operate more like computerized transportation mechanisms – it will be interesting to see how fast this technology progresses!
#PSPinc #Blog #CES2018 #Technology #Innovation #Cars #AI #ArtificialIntelligence #Toyota #ConsumerElectronics

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CES 2018: Advancements in Television Hi-Def Resolution

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It was easy for us to acclimate to higher quality TV screens. Most of us have probably forgotten how TV screens used to look before HD. High-definition (HD) is 1080p, meaning it is 1920 pixels across by 1080 pixels down (1920x1080) for a total of 2,073,600 pixels. Pixel, derived from the phrase “Picture Element,” is the basic unit of programmable color. As you know, the more pixels you have, the clearer and sharper your pictures will look.

You also have to take screen size into consideration. If you have a smaller 20-inch screen, the amount of pixels within that size impacts image quality less than a 50 or 100-inch screen. As we purchase bigger TVs, we want better image quality, which means more pixels are needed.

The newest television products, as displayed at the 2018 Consumer Electronics Show (CES), include 4K and 8K resolution displays, but what do those numbers represent? In simplest terms, they represent better picture quality, consisting of more pixels.

The standard for screen resolution is now known as Ultra High Definition (UHD or Ultra HD), but you’ll see TVs often labeled as 4K or 4K Ultra HD. To be exact, a 4K screen is 3840x2160, for an impressive 8,294,400 pixels -- 4 times the resolution of the previous HD 1080p.

There is one big question for us to ask: Where do we get the 4K content to watch on these UHD screens? In order for content to be broadcast in 4K, it would have to be filmed in a high enough resolution, and not all networks are providing this service yet. Some of the streamed content is 4K, but the selection is very limited right now.

#PSPinc #Blog #CES2018 #Technology #Innovation #TV #ConsumerElectronics #UHD #HD #HighDefinition

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CES 2018: The Future of Television Technology

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The most notable item in consumer electronics is the television. The TV is often at the center of our households with many, if not most Americans, owning more than one and watching it in multiple rooms of their homes.

The TV has been around for almost 100 years. It evolved from a tube-based appliance to a thinner and bigger LCD (Liquid Crystal Display) screen with LED (Light-Emitting Diode) technology. There’s a lot more to the history and evolution of the television, but let’s set our focus on what’s current and upcoming.

Plasma TVs used to be the modern technology, but they’re not as popular anymore with the rise of improved LCD TVs. And plasma TVs aren’t always offered in nice, thin panels like LCD TVs. People often confuse LCD and LED, but LED is simply a new generation of the LCD TV. Instead of using fluorescent tubes, LED TVs use light-emitting diodes to illuminate the screen. LED technology is super efficient, consuming up to 90 percent less energy than other light sources from the past.

At the 2018 Consumer Electronics Show (CES), there were new technologies leading the industry with 1) OLED: LED using organic electroluminescent materials, therefore making it possible to make TVs thinner, lighter, and more brilliant in color, and 2) MicroLED: a similar technology with potential for even better color displays.

At CES this year, Samsung unveiled its 146-inch MicroLED screen prototype TV, appropriately nicknamed “The Wall” for its enormity. Hopefully, the future involves this brilliant television technology in smaller displays so the average American household can afford it!
#PSPinc #Blog #CES2018 #Technology #Innovation #TV #ConsumerElectronics

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Let’s Talk Tech: The Consumer Electronics Show

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The annual Consumer Electronics Show (CES) was held earlier this month in Las Vegas. It’s one of the largest, most innovative technology trade shows in the world. Last year’s show welcomed 4,000 exhibiting companies, 184,000 attendees, and 1,200 speakers.

CES a conference where global technology takes center stage, highlighting innovation in all areas of life, from sports to automotive, health and wellness, artificial intelligence, media and entertainment, manufacturing, and more. Just about every part of our daily lives are influenced by technology, and CES is the place where the latest products and offerings are debuted.

As mentioned, thousands of influential speakers and exhibitors were in attendance again this year. Companies like Comcast, YouTube, Intel, Ford Motor Company, Hulu, Time Warner Co., Amazon, Carnival Cruise Line, Spotify, Sleep Number, Samsung, Google, and many, many more were represented. The list is far too great (and impressive) to keep going here. This year, some 900 startups were represented as well. Should be exciting to see what launches this year!

CES started 50 years ago in New York City, and today people come in from all over the world to see what technology is in development or launching soon. Although you may have seen some highlights from CES in the news, this month on the blog I’d like to go more in depth on some of the new technology, and what it will mean for us and our businesses. Stay tuned for some exciting stuff!
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Tech #CES #Innovation #Technology #CES2018

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All about Webinars for your Business

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Today let’s discuss webinars.

It’s not exactly like video streaming, but since a webinar falls within a very similar category by virtually connecting your service and products to the customer, we think it’s worthy to talk about.

A webinar is a seminar conducted online. Since it’s a seminar hosted virtually on the web (versus in a conference room), they’ve essentially mashed up the two words to create “webinar.”

Before internet, to hold a seminar, you needed a location, like an auditorium or a hotel conference room, to bring people in. Then, you would give your presentation on a screen using a slideshow presentation. You would ask participants to register and sign up in advance so you knew how many people to expect, and you most likely prepared handouts so people could take notes. That was then. Webinars are now.

Webinars are held virtually so you don’t need a hotel space. You’ll probably still have a slideshow to prepare, but no need to have physical materials ready since it’s all happening online. Webinars can help you reach customers from other states and other countries. It’s a great tool for customer training on your products or services. It’s also a great employee training tool for companies that have sister branches spread out across regions or states. Webinars are effective tools for communicating with a lot of people at once, in various locations.

So how do you set up a webinar?

You can sign up online with a webinar service provider. The cost is usually around $50, depending on the amount of your attendees. There are free ones too, but I have seen them fail miserably, so if you want a guarantee for success, pay the fee. The last thing you want is to sign up for a free webinar service only to have it fail you and give your customers a bad experience or leave them with a bad impression of your company.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Webinar #VirtualConference #Seminar

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How to Live Stream Videos on Social Media

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Within your social media apps, you can stream live videos easily via your devices. This means your followers can watch in real time as you’re recording something. You don’t have to have special streaming servers, or any special cameras and equipment. You simply need to be connected to your Facebook, Instagram or YouTube apps.

In your Facebook app, all you have to do is click on the live video button in your status. This will let you select the group of followers who can see your video, along with options to accept donations, and add information such as a description or location. At the end of your live broadcast, you have the option to store the video, make it available for viewing, or delete it.

YouTube works a bit differently. You first need to have your YouTube channel set. If you have not done so, please refer to my previous article on January 11, “How to setup a YouTube Channel for your Business.”

Once you have your channel set up, in your channel’s management menu, you will see the “Live Streaming” option. YouTube also allows you to choose your audience, the distribution, and the methods of delivery.

Both media platforms can be used to benefit and advertise your business. See some of the following examples for ideas of things you might broadcast to your followers:

- Live stream a simple recipe if you’re a chef, a kitchen supply company, a food company.
- A food prep demonstration from your restaurant's kitchen of the daily special to boost interest and reservations.
- Travel agent discussing hot spots to visit and what deals people can get right now on accommodations and flights.
- A small fashion show to live stream the latest clothing line from a store.
- Live stream your computer support team in action so customers can see who they’re talking to when they call in.
- Live stream product demonstrations to show how something works or how something gets assembled.
- Live stream details for a one-day-only sale at your store, and feature what items are discounted.

Live video streaming brings you closer than ever to your customers. It gives you the chance to be creative and reach out to those customers via the internet in a unique way.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #YouTube #VideoStreaming #LiveStreaming

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The Power of Video Customer Testimonials

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Customer testimonials can be a powerful video marketing tool, if done with an effective strategy for success. Here are some important points for you to think about before launching the production of your video customer testimonial:

What is your end goal with the video?
What is the overall messaging you want the video to put out to the public?

Who should represent your client base?
Sometimes the unspoken statement goes beyond your marketing strategy. Be aware of who you use for your testimonial videos. Do they represent your customer demographic (i.e. male vs. female, age, ethnicity, how nice or casual they dress, etc.)? Appearances can have a big influence on your viewers.

Where should you have your video available?
Where would you like people to find your video? Your homepage, social media, or any other places online?

What messages / key elements would you like your customer to cover?
Be sure to list the key points and keywords, and ask your customers to use those terms. Once they are on camera, you have to rely on what they are going to say. A little training session ahead of the video shoot doesn’t hurt.

How will you measure?
Going back to #1, depending on your goal, how would you measure your video testimonial success? Being able to count the number of times it’s played or shared is one way to measure its success.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #YouTube #VideoStreaming #CustomerTestimonials

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Using Software to Edit your Online Videos

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If you’re looking to produce a professional commercial for TV, or a video that’s more than 10 minutes in length, involves acting, or something to impress corporate investors, you’ll want to leave video production to the professionals. If you try to do it yourself, you’ll likely be disappointed in the quality.

But if you are trying to get out a simple message to your followers and customers, you can try using your tablet or phone to create a more casual video. You can the edit video without going through any extensive training thanks to some free software. You can add captions, music, cut and combine clips, and create your own short films using the software.

If you are a Mac user, look into iMovie, but Windows users will need to download a separate program. You can search “free video editing software for Windows” online and see what is available.

In the software, you’ll start a new project and upload your video, then plunk away with the editing tools, adding music and such. You need to refrain from using any copyrighted materials such as songs or other video clips, unless they are free to distribute. Your video shouldn't include anyone who hasn’t given permission to be in it. It’s important to keep it professional and respect the copyrights.

You can search online for free images and music files to use in your video. You may come across “royalty free” graphics which means you don’t have to pay to use those files, but you still need to give credit to the copyright source, and in some cases still ask for permission to use it.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #YouTube #VideoStreaming

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