Don’t: Use blurry or out of focus pictures on your profile or within your posts.
Do: Promote your Facebook page on your website. Give your site visitors an easy way to find your Facebook page so they can get weekly updates about your company.
Don’t: Leave sections blank when setting up your Facebook page. Include your business hours, location, about section, and contact information.
Do: Respond to every message and review, even if it’s negative. It shows your customers you care about their experience.
Don’t: Get into arguments or try to solve customer service issues over comments. If someone has a problem, try to handle it over private messages, or better yet, person-to-person.
Do: Share your company’s events and milestones with your followers.
Don't: Post only about your products and services. Sharing some personal and behind-the-scenes posts humanizes your company and draws people in.
Do: Boost your posts and events. Even a few dollars here and there can greatly impact your impressions and get your company in front of new faces.
Don’t: Go crazy with hashtags. Try to find relevant hashtags and stick to 2-3 per post.
Do: Use videos and images within your posts because compelling visuals can increase visitor engagement on your page.