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The Importance of Prioritizing Customer Experiences

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The Importance of Prioritizing ...
Marketing professionals have always known giving customers the best experience possible is important, and that it refers to the entire customer journey rather than ending after making the purchase. Delivering great experiences has only become that much more important. Businesses have the opportunity to maintain and strengthen relationships with customers at every step of the customer journey by building trust.

Building strong relationships between your business and your customers starts with creating exceptional customer experiences. And with so much of our interactions with brands online, customer experiences can make or break a business. According to a report from Salesforce, 79% of customers agree that the experience is just as important as the product or service a company sells. So, prioritizing customer experiences is a necessity today to stand out amongst competitors.

How to Prioritize Customer Experiences

cheerful young waitress communicating to customers

While it’s easy to say how important prioritizing customer experiences is, it’s another to put that into action. A few ways you can do that include:

Exceed expectations

When you give customers what they expect, it’ll satisfy them. It’s when things unexpectedly go wrong when they aren’t happy. But if you can give them more than they expect like adding a welcome gift, thank you card, or even just standout customer service, they’ll be thrilled. When people feel the love, they’ll return the favor by coming back for their next purchase or even recommending your brand to others.

Ask for, listen to, and act on feedback

We’ve explained before why asking for customer feedback is important, and doing so in the form of reviews or some kind of rating system makes it easy. But just asking for feedback means nothing if you don’t do anything about it.

People want to feel heard, and reviews and ratings hold a lot of weight on your business because of how heavily potential customers rely on them. From a business perspective, it’s also important to constantly try to improve your business. With these ratings and reviews being directly about your product, this is the easiest way to do so.

Reward loyalty

There’s a reason loyalty programs work: they build trust and increase customer retention. But there’s an easy way to reward customers’ loyalty as opposed to building a whole program around it. You can reward people with small things like reposting user-generated content with a thank you attached or offering exclusive discounts to show your appreciation.

Benefits of Prioritizing Customer Experiences

a woman in brown apron talking to customer with newspaper open

Prioritizing customer experiences doesn’t just build trust between your business and your customers, but it is also much more cost-effective and less time-consuming compared to trying to obtain new customers. It also results in happier customers, which will result in good customer reviews. And if they really like their experience, it’s possible they’ll become brand advocates, where they’ll market for you by recommending your business to their friends, families, and/or online followers.

So, it’s clear that businesses shouldn’t just consider customers’ experiences, but they should make it a vital part of their marketing strategy. It’s often an overlooked part of the process, but it pays off in the end to make it the best it can be. The reality is that customers are constantly interacting with the brand, even if it isn’t directly with your customer support people. They’re scrolling past ads on social media, watching an influencer promote a product on YouTube, or checking out your Instagram page. So, use that to your advantage by making sure every interaction your business has with customers will keep them coming back.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #branding #business #businesstips #customerexperience #customerfeedback #customerservice #digitalmarketing #ecommerce #experience #marketing #marketingdigital #marketingtips #smallbusiness #tech #technology #web

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What’s New Newsletter Vol. 187 “New ImaMenu Features!”

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What’s New News...
We’re happy to announce that our easy digital menu builder, ImaMenu, now has new features! After we realized some of our customers were using it to create secret menus, we went straight to work to build out our product to better serve our customers. Now, with ImaMenu, you can:

  • Enable limited-time access to your menu.
  • Add a countdown clock.
  • Add a secret menu passcode and access menu.

    Temporary menus are great for those running an event, chefs wanting to experiment with ingredients and/or flavors, and those looking to generate buzz for their restaurant with a secret menu. Sign up for ImaMenu for free today to get started.

    Pacific Software Publishing, Inc.

    1404 140th Place N.E., Bellevue, WA 98007

    Facebook Instagram Twitter LinkedIn YouTube Bloguru

    PSPINC Creates Tools For Your Business
    Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
    Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
    #business #businesstips #businesstools #digitalmarketing #food #imamenu #marketing #marketingdigital #marketingtips #menu #newsletter #pspinc #restaurant #restaurants #sales #smallbusiness #tech #technology #web #website #webtools

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    The Success of Secret Menus

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    The Success of Secret Menus
    If you’ve ever gone to Starbuck's, McDonalds, or In-N-Out, you’ve probably heard of secret menus before. A secret menu consists of hidden or popular customized menu items that a restaurant can make but doesn’t advertise. Most places that have secret menu items haven’t created them on their own; customers asked for different customizations, and they became popular over time. And since they’re usually created by customers themselves, they gain popularity over time and spread best through word of mouth.

    For example, making regular menu items “animal-style” at In-N-Out isn’t part of the menu, but many people would think it is because of how popular it is. It’s been around for so long that no one knows where it came from, not even In-N-Out. Former In-N-Out Vice President, Carl Van Fleet says it first surfaced sometime in the early 1970s, but since the company didn’t create it themselves, they have no idea who did. Regardless, it’s stood the test of time, proving just how popular secret menu items could get.

    Benefits of Secret Menu Items

    a couple choosing from the menu

    The hard part of succeeding with secret menus is how to market them; you want people to know about them, but not so much that they won’t be “secret” anymore. It takes striking the right balance, being both accessible and exclusive.  There isn’t a guaranteed way to get it right, unfortunately, but when it works, it works. Secret menus:
    • Create exclusivity – customers like feeling like insiders when they shop. Secret menus give them that sense of being “in the know”.
    • Generate buzz and interest – people love secret menus. It excites them; the prospect of ordering something that isn’t on the menu is exciting.
    • Give your chefs, baristas, bartenders, and others the opportunity to experiment with new ingredients and flavors without committing to adding them to the menu.
    • Let chefs, baristas, bartenders, and others take advantage of seasonal ingredients – creating a secret limited-time menu is the perfect solution.
    • Increase business and revenue.
    • Reward customers for their loyalty – those in the know receive exclusive and unique dining experiences.

    While marketing a secret menu has proven to be difficult, creating one doesn’t have to be. With ImaMenu, you can do just that by enabling limited-time access, adding a countdown clock, and/or adding a menu passcode with a passcode enable message. Sign up for free to get started.

    Pacific Software Publishing, Inc.

    1404 140th Place N.E., Bellevue, WA 98007

    Facebook Instagram Twitter LinkedIn YouTube Bloguru

    PSPINC Creates Tools For Your Business
    Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
    Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
    #animalstyle #blog #branding #business #businesstools #food #imamenu #innout #marketing #marketingdigital #marketingtips #mcdonalds #menu #pspinc #restaurant #secretmenu #secretmenuitems #smallbusiness #starbucks #tech #technology #web

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    What’s New Newsletter Vol. 186 “Extortion Fraud”

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    What’s New News...
    Online scams have been around for a long time, but over the last few years, they’ve gotten more popular. Specifically, extortion frauds have become popular as many of our customers have received them in their email inboxes. Extortion frauds usually occur over email and consist of cybercriminals sending threatening messages demanding payment in exchange for not releasing sensitive information. While they may seem threatening, these emails are scams where hackers are just trying to trick people into giving them money. They don’t actually have any sensitive or embarrassing information on you, as they claim.

    Our advice is to just mark those messages as spam and delete them from your inbox. As great as spam filters can be, cybercrime continues to get more sophisticated, which makes it easier for emails like these to make it into your inbox. Our Dreamersi email hosting customers have the option of adjusting their spam filters to try to weed emails like these out. If you’d like any help to clean out your inbox or adjust your spam filter, reach out to our support team! They’re always happy to help!

    Pacific Software Publishing, Inc.

    1404 140th Place N.E., Bellevue, WA 98007

    Facebook Instagram Twitter LinkedIn YouTube Bloguru

    PSPINC Creates Tools For Your Business
    Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
    Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
    #blog #business #businesstools #cybersecurity #digitalmarketing #dreamersi #email #emailhosting #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #security #smallbusiness #tech #technology #web #webdevelopment #website

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    Google’s Consent Management Platform (CMP) Changes and What It Means

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    Google’s Consen...
    Have you ever gone to a website only to come across a pop-up asking you to consent to the site using your data? That is what’s called a General Data Protection Regulation (GDPR) message. But you may have also noticed that not every website shows a GDPR message. That’s because privacy laws in the European Union and the UK are different compared to the U.S. when it comes to collecting users’ data.

    Advertisers can use IAB’s Transparency & Consent Framework (TCF) as a tool to hold them accountable and to comply with the GDPR as well as the ePrivacy Directive, a privacy law regulating cookie usage, data minimization, and more. When advertising with Google AdSense, Ad Manager, or Ad Mob, Google-certified Consent Management Platforms (CMPs) have IAB’s TCF integrated into them, making it easier to serve ads in the European Economic Area (EEA) and/or the U.K. Equipped with IAB's TCF, Google's CMPs, and GDPR messages, advertisers can easily serve ads in the E.U. and the UK. while complying to their privacy laws.

    Google’s New CMP Requirements

    a person browsing google on imac

    Starting January 16, 2024, Google AdSense, Ad Manager, or AdMob will start requiring publishers and developers to use a CMP certified by Google. Why? Because IAB Europe’s TCF released a new version (v2.2) recently that comes with even stricter consent requirements, which include:
    • No longer accepting “legitimate interest” as a legal base of consent for personalization efforts.
    • Standardized data retention periods for third-party vendors.
    • Easy access for users to their CMPs for if they want to withdraw or modify their consent and preferences.
    For those working with ad technology providers not registered with TCF, Google makes it easy with its Additional Consent specification. While many are already using Google-certified CMPs, those who aren’t will be affected by these new requirements.

    Pacific Software Publishing, Inc.

    1404 140th Place N.E., Bellevue, WA 98007

    Facebook Instagram Twitter LinkedIn YouTube Bloguru

    PSPINC Creates Tools For Your Business
    Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
    Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
    #admanager #admob #advertising #blog #business #businesstips #businesstools #cmp #digitalmarketing #eu #europeanunion #gdpr #google #googleadsense #iab #marketing #marketingdigital #marketingtips #smallbusiness #tcf #tech #technology #uk #web

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    Announcement: Mail Server Update

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    Announcement: Mail Server Up...
    Dear valued customers,

    Thank you for choosing Pacific Software Publishing, Inc.

    We are always looking to improve the services we offer you.
    As such, we will be conducting mail server update.

    If you are using IMAP, you may experience delay in displaying mail in your inbox for a few seconds during the time below.

    The schedule is as follows:

    * USA Pacific Daylight Time
    - Sep 18th (Mon) 9:30 - 10:00am

    * Japan Time
    - Sep 19th (Tue) 1:30 - 2:00am


    PSPINC provides services with uptimes of 99.9%

    If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

    We would like to answer your questions by phone call.




    Pacific Software Publishing, Inc.

    1404 140th Place N.E., Bellevue, WA 98007

    Facebook Instagram Twitter LinkedIn YouTube Bloguru

    PSPINC Creates Tools For Your Business
    Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
    Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

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    What’s New Newsletter Vol. 185 “Scam Letters”

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    What’s New News...
    Recently, our San Diego office received some scam mail disguised as a domain renewal. Upon first glance, it looked like your average domain renewal request, but since we manage our own pspinc.com domain, we immediately realized it was a scam. Apparently, some of our customers have also received similar letters, but have thankfully asked us first if they needed to make a payment. For our web hosting customers, please be aware that our hosting services include domain management (unless you have a separate contract with a separate provider), so there shouldn’t be any additional domain-related charges. If there are, please know that it will come from us at PSPINC directly rather than the domain registrar.

    If you ever receive similar scam letters or emails, making payments will potentially result in:

    ·         Unauthorized credit card usage or
    ·         Loss of domain

    Luckily, we’re here to assist you with any hosting-related and/or IT-related concerns and issues. So if you ever have any suspicions or questions about these types of scam letters, please reach out to our support team and they’d be happy to help!

    Pacific Software Publishing, Inc.

    1404 140th Place N.E., Bellevue, WA 98007

    Facebook Instagram Twitter LinkedIn YouTube Bloguru

    PSPINC Creates Tools For Your Business
    Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
    Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
    #blog #business #businesstips #businesstools #ecommerce #hosting #marketing #newsletter #officetips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webdevelopment #webhosting

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    The Importance of Marketing Analytics

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    The Importance of Marketing A...
    Marketing for your business doesn’t just consist of creating content and advertising it; it requires some analysis to result in an effective outcome. That’s where marketing analytics comes in. Marketing analytics refers to using data to evaluate marketing activities for their effectiveness. To make it easier, there are three parameters of marketing analytics you should keep in mind: the past, the present, and the future.

    When analyzing marketing data, you’ll want to look back on what projects performed the best, which strategy was most effective, and vice versa. By looking at your current marketing efforts, you can better understand the current market and what’s working versus what isn’t. And looking into trends expected to continue and evolve will help set marketing plans for the future.

    Benefits of Marketing Analytics

    people having a meeting

    After collecting a mass of analytical marketing data from website tracking, product data, social media interactions, and transactional data, you’ll get all you can out of them. Using marketing analytics to your advantage consists of compiling customer profiles, monitoring campaign success, creating targeted personalization, and forecasting demand. This will all, in turn, help minimize costs because the data you use is data-proven to help your business succeed.

    Marketing analytics will then benefit your business by giving you a better idea of how profitable your business and the market are, what your customers want and how they behave, and who your real competitors are. Overall, it gives you more insight into the market, how your company has performed, and where you should focus your efforts moving forward. But analyzing marketing data means nothing if you don’t act on it. When trying something new with your marketing strategy, the more data to support your hypothesis, the more likely it’ll result in success.

    Pacific Software Publishing, Inc.

    1404 140th Place N.E., Bellevue, WA 98007

    Facebook Instagram Twitter LinkedIn YouTube Bloguru

    PSPINC Creates Tools For Your Business
    Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
    Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
    #blog #business #businesstips #customer #customers #data #digitalmarketing #market #marketing #marketinganalysis #marketinganalytics #marketingdata #marketingdigital #marketingstrategy #sales #smallbusiness #socialmedia #tech #technology #web

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    What’s New Newsletter Vol. 184 “Web Builders Vs. Custom Designed Sites”

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    What’s New News...
    Today, people have built many websites using popular web builders that make it easy for non-technical people to create a website. But as great as that is, many of those sites end up looking the same, just with different content. This isn’t to say that there aren’t great website templates out there because there are. But because of how popular these sites are, it results in a lot of similar-looking sites. The only differences are the images and word choices.

    While that isn’t necessarily a bad thing, it does make it harder for new websites to stand out amongst the competition. That’s why many businesses decide to get their site custom-designed. It guarantees that your site will stand out and lets you add features that may not be available from templates. Get your site custom-designed by our expert design team with one of our budget-friendly web design plans.


    Pacific Software Publishing, Inc.

    1404 140th Place N.E., Bellevue, WA 98007

    Facebook Instagram Twitter LinkedIn YouTube Bloguru

    PSPINC Creates Tools For Your Business
    Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
    Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
    #blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites #wordpress

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    New Dreamersi V5 WordPress Installer Tool Feature Now Available!

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    Click to display more details Click to display more details
    Today, we’re happy to announce that our web hosting service, Dreamersi, has a new feature! For customers on the new V5 version, now you will be able to install WordPress to your website in just a few clicks.

    1. Navigate to your Custom/Wordpress web platform
    2. Click 'WordPress Installer'
    3. Click 'Install'
    4. Confirm the WordPress Data Configuration info and click 'Complete Setup'
    5. Finish WordPress setup

    Then you will be able to start building your website with WordPress.

    *Only available for Dreamersi customers on the new V5 version (reach out to our support team for help migrating your Dreamersi site over to V5!) as well as new Dreamersi users.

    PSPINC provides services with uptimes of 99.9%

    If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

    We would like to answer your questions by phone call.


    Pacific Software Publishing, Inc.

    1404 140th Place N.E., Bellevue, WA 98007

    Facebook Instagram Twitter LinkedIn YouTube Bloguru

    PSPINC Creates Tools For Your Business
    Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
    Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

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