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Keywords: Why They Still Matter

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What are keywords?

In terms of SEO (Search Engine Optimization) and websites – keywords are the words and phrases that define your content. If you take a single web page and you only look at the text, your keywords are the words or phrases that appear repeatedly.

Why are they important?

When someone goes to a search engine they type in keywords or “search queries.” Keywords are the road between what a person is searching for and the content you’re providing. When building a website, writing a new blog post, or even when adding pictures to your website - keywords matter. If your goal is to drive organic traffic to your website, the keywords you choose will define what kind of audience you attract.

Take Mars bars for example (yes, the candy bar). If they try to rank for just the word “mars” they might rank really high on search engines, but they’ll get extremely different types of traffic. Some people might be searching for the planet, while others are looking for something to satisfy their sweet tooth. It’s important to think about the searchers intent and align that as best as you can to the types of keywords you use.

What are long-tail keywords?

Keywords can be broad or they can be specific. Broad keywords will get you lots of searchers (and lots of competition!) but might not bring people at the right stage of their search. Long-tail keywords, 3 words or more, have more intent behind them. For example, the phrase “used cars” is broad and might have a different meaning depending on who is searching for it. But, “used sedan in Spokane Washington” is a long-tail keyword that might indicate they’re looking for a used car to buy, and soon. Using long-tail keywords might bring you less traffic but they will have less competition and bring you a more targeted audience.

Does it matter how I use keywords on my website?

Trying to rank for certain keywords isn’t about jam-packing your website full of them. Search engines, and your visitors, want to read content that brings actual value by providing an answer to a search. The goal is not to trick search engines into ranking you high; it's to provide information that’s relevant to the keywords. Part of SEO 101 also includes adding keywords to your URL, headers on the page, meta descriptions, and in the alt attributes of images.

#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SEO #SearchEngineOptimization #Keywords

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PSPinc | Data Center

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PSPinc | Data Center
We constantly monitor our data center so that our customers can relax and know that their websites are secure.

https://www.pspinc.com/eng/

#Domain #Hosting #SmallBiz
#Domain #Hosting #SmallBiz

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Defining Backlinks & Why They Matter

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image source: pixabay.com image source: pixabay.com
What is a backlink?

A backlink is a hyperlink from one website to another website; they’re also called “inbound links” or “incoming links.”

Why do they matter?

Ultimately, backlinks matter for search engine optimization (SEO) purposes. When multiple websites link to the same web page, it signals to search engines that this content is worth linking to. Backlinks are a way of vouching for a web page or website, which makes it more worthy of showing up on search engine result pages (SERP). If your web page about grooming horses has a lot of inbound links from other relevant sites, it’s more likely to show up in the search results when someone types in “how to groom horses” or “horse grooming.”

How do you earn backlinks?

Not all backlinks are created equal. Backlinks from popular and trustworthy sites will be worth more to search engines than backlinks from sketchy or spammy websites. Earning these backlinks can be as simple as posting quality content and receiving backlinks without any promotion or effort. Or, you can actively share your web pages and push promotions to get more reach from your content in the hopes people who view it will also link to it.

Linking to other web pages.

When you choose to link to a web page, the value your website brings depends on the specific page you link to, the anchor text you use, and whether you choose to follow or nofollow the link.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SEO #SearchEngineOptimization #Backlinks

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What does Pilot SBT have to offer?

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Pilot SBT offers FREE sales and customer support solutions for all types of business.

Get started at www.pilotsbt.com

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Newsmail 30-day Free Trial

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Newsmail 30-day Free Trial
You can start sending marketing emails today...for FREE! Our email marketing service #NewsMail offers a 30-day free trial.

Create, broadcast, and track email newsletters to grow your business!

https://newsmail.com
#EnNews #Pspinc

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Internal Links: Establishing Site Architecture

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image source: pixabay.com image source: pixabay.com
What are internal links?

Internal links are hyperlinks that point to a subpage within the same domain. In other words, internal links point to another page on the same website.

Why do you need internal links?

Internal links fulfill a few different purposes. They provide site architecture by linking web pages to each other and creating pathways within your website. These pathways are beneficial for users and for search engines like Google. Internal links allow Google to crawl through your website content easily, and helps the Google crawl bot make connections between subpages. The anchor text used on these links can also tell Google bots why certain pages are relevant to search terms. Internal links are a critical piece of your website’s search engine optimization (SEO).

For users, internal links provide a way to navigate the website. Having the appropriate internal links on each of your web pages can keep a user on your website longer. This in turn can lead to positive user behavior on your website, which will be relayed to search engines and help with rankings.

What makes a good internal link?

• Ideally, internal links should be at the start of a page so that a click is more likely.
• The anchor text of an internal link should offer insight into what the user can expect once they click.
• The internal link should expand, add to, or match the topic of the page it’s linked from.
• The quantity of links on a page should be limited to a helpful amount and not be overdone.
• Internal links should not be in the footer or sidebar.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SEO #SearchEngineOptimization #Link #Hyperlink

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PSPinc builds for you!

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We've been serving our customers for 30+ years! We build software to fit your specific needs and help you grow your business.
#EnNews #Pspinc

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Try Pilot SBT

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Try Pilot SBT
Pilot SBT offers FREE sales and customer support solutions for all types of business.

Give It A Try!

https://www.pilotsbt.com
#EnNews #Pspinc

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Traveling? Check out these great resources!

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Traveling? Check out these gre... Traveling? Check out these gre...
#EnNews #Pspinc

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Click It Audio now supports QR codes!

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Click It Audio now supports Q...
Grab the attention of your visitors by introducing audio on your website!

Click It Audio now supports QR codes!

https://www.clickitaudio.com
#EnNews #pspinc

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