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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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SEA New Website Launched

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SEATTLE, Feb. 7, 2011 /PRNewswire/ -- Seattle Executives Association (SEA) and Pacific Software Publishing (PSP, Inc.) announce the launch of the new Seattle Executive Association website http://www.seattleexecs.org. While the address may be the same, everything about the site is new and improved.

"This new website totally streamlined our method of communicating with Seattle Execs association members," comments Glenna Thomas, Executive Director of SEA. In addition, it provides sleek and professional, easy to use navigation tools which can be used both by members and the public to research member firms.

This website was developed by PSP, Inc. in partnership with SEA to increase usability and enhance our web presence into the website. In conjunction SEA uses BLOGURU (a service of PSP, Inc.) to post daily information about our events, member promotions, new member information and timely alerts which keep our members informed.

The newly updated engine can be used to support other organizations or businesses that use their website to communicate online with their members. This is a great advancement for PSP, Inc. in terms of how members will be able to share business information and exchange leads: the primary focus of SEA and many other organizations.

About Seattle Executives Association:

This organization, which originated in 1917, is the premier business networking association in the region. Through weekly luncheon meetings, the members are able to gain valuable knowledge as to the current business conditions, share leads concerning business opportunities and grow their businesses though exchange of business between the members.

While membership belongs to the company, it's the individual who benefits through the education and knowledge they gain by partnering with other notable business leaders in the community. They are on the inside track of what's happening in the business world in Seattle.

About PSP, Inc.:

Founded in 1987, PSP, Inc. is a Web hosting and Internet solutions company located in Bellevue, WA. PSP, Inc. has continued to grow into a successful company doing business in both the U.S. and Japanese markets. Visit www.pspinc.com to learn more.

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Organic Search vs. Pay per Click

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Internet Marketing and SEO (Search Engine Optimization) have become an important component of almost every website out there. As search engines grow larger and more complex, so does SEO/Internet marketing strategies. When it comes down to it, every website has to decide between two types of search engine marketing: pay-per-click or organic search marketing campaigns. Knowing the differences and advantages vs. disadvantages of both PPC and organic SEO can truly help increase your website traffic and visibility.

What is Organic SEO?

Organic search are the listings that appear on your Google, Bing or Yahoo search engines because of their relevance to the search terms, key words or key phrases that coincide with the unique content of your website. The most common target of organic SEO marketing is to make your webpage one of the top 10 results of organic searches, creating high visibility which, in turn, increases the probability that your website will be visited. One of the best ways to increase your websites organic SEO is by creating unique content, links and frequent updates to your website.

Advantages of Organic SEO:

You will not pay or be charged for visitors coming to your site
It has been shown through research that more online browsers tend to click on organic results vs. pay per click adds
Your SEO rankings well be more long term
Google is consider to be the authority of all, therefore if your site is ranked in the top ten your business is one of the best
Builds more trust versus sponsored sites
Average visitors stay on your website longer
Disadvantages of Organic SEO

Time consuming to see real results
Creating blogs, social networking links with constant updates
What is Pay-per-Click?

PCC is an internet advertising model used on Google, Bing or Yahoo where the advertiser (you) will only be charged when your advertisement is clicked, sending visitors to your web page. These PCC advertisements will show up on the right hand side of search engine pages. Websites that utilize PPC ads will choose and display unique ads when keyword or organic searches match your ad's keyword lists or when the content site displays content relevant to your advertisement. The more clicks you receive, the more money you pay out.

Advantages for Pay-per-Click

Better visibility in search engines
Only pay for the number of clicks through to your site
Ability to test key words and phrases for better SEO content
Ability to target specific keywords to potential clients
Easily monitor and adjust your PPC campaign content and key words
Can turn potential clients into paying clients
Disadvantages of Pay-per-Click

Each time a an ad is clicked, it will cost you money
Has the Potential to be expensive
Potential to waste money if your ad does not get the attention of visitors
Competing for key words with competition can be expensive
Concern of click fraud
Time consuming and can be hard to manage on your own
Before deciding what type of SEO marketing best suits your online business, consider long term and instant traffic goals that you would like to obtain and weigh them agents the advantages and disadvantages for both Organic SEO and PPC. You might realize that a mixture is just what you need, although to the most important aspect of your online marketing strategies has to start at the basics your website. Remember that both Organic SEO and PPC are just tools to help create awareness for your business but don't guarantee new business or higher immediate sales. Making sure all elements of your online marketing are cohesive is very important to optimize your website and for more information contact us at sales@pspinc.com or 425-957-0808 today.


Mayumi Nakamura

President and CEO
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Ranked 24th On PSBJ Software Developers

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Ranked 24th On PSBJ Software...
Another Great Ranking for PSP!

PSP, Inc. was ranked 24th in the 2011 Top Software Developers List by Puget Sound Business Journal.

Nice work everyone!
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PSP Ranked In PSBJ Minority Owned Lists

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Pacific Software Publishing, Inc.an internet application service and web development provider, is proud to announce its rankings in both the Largest Minority-Owned Businesses and the Fastest Growing Minority-Owned Businesses Lists by the Puget Sound Business Journal.

PSP's rankings have steadily increased during the past few years while other companies have sunk or dropped out altogether, a testament to the success of their innovative solutions for customers' ever-changing needs.

PSP was ranked 8th on the 2010 Largest Web Developers List, 92nd on the 2009 Fastest Growing Privately Owned Businesses List, both published by the Puget Sound Business Journal, as well as ranked 3,418th place in Inc. Magazine's 5000 Fastest-

Growing Private Companies in America list for 2010. PSP designs and develops software applications for web development and continues to enhance the online presence of their customers. As architects of their own software, PSP has the ability to attune their service to support specific business needs.

Now in their 24th year of software development, PSP also has over 16 years of local hosting experience in the greater Seattle area, hosting over 37,000 domains between Japan and the USA. Today, PSP focuses on its internet services, including a domain hosting, E-newsletter services, website design and development. All of PSP's services are developed and maintained by its team of in-house developers located in Bellevue, Washington.

"PSP is honored to be listed on both lists," said Mayumi Nakamura, President and CEO of PSP. "Even though the economic climate is not so good anywhere, we have been sticking to our policy to provide the best customer care, and that provides the values to all of our clients, and has been helping us grow at the steady pace. We continue to enhance our services through our in-house development efforts."
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PSP Ranked 26th on PSBJ List

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PSP Ranked 26th on PSBJ List
PSP was Ranked 26th in Puget Sound Business Journals Largest Minority Owned Businesses List!
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PSP Ranked 21st on PSBJ List

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PSP Ranked 21st on PSBJ List
PSP was Ranked 21st in Puget Sound Business Journals Fastest Growing Minority Owned Businesses List!
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PSP Ranked 8th for PSBJ's Web Developers

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PSP Ranked 8th for PSBJ's W...

Pacific Software Publishing, Inc. (PSP), an internet application service and web development provider, is proud to announce its ranking of 8th on the Largest Web Developers List published by Puget Sound Business Journal.

This is PSP's first year to be listed on the Puget Sound Business Journal's Largest Web Development Firms. Over the past year PSP, Inc. was ranked 92nd in the 2009 Puget Sound Business Journal Fastest Growing Privately Owned Businesses as well as ranked 3,418th place in Inc. Magazine's 5000 Fastest-Growing Private Companies in America list for 2010. PSP designs and develops software applications for web development and continues to enhance the online presence of their customers. As architects of their own software, PSP has the ability to attune their service to support specific business needs.

"PSP is honored to be listed on the Largest Web Developers list and we look forward to maintaining the growth of our business increasing our ranking on the list in the next year," said Mayumi Nakamura, President and CEO of PSP. "We will continue to enhance our services through our in-house development efforts. We are a web hosting company that does a whole lot more."

PSP, Inc. is in their 24th year of the software development industry and has over 16 years of local hosting experience in the greater Seattle area, hosting over 37,000 domains between Japan and the USA. Today, PSP focuses on its internet services including a domain hosting, E-newsletter services, website design and development. All of PSP's services were developed and maintained by its team of in-house developers located in Bellevue, Washington.
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Web Strategies for Small Companies

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Web Strategies for Small Comp...
Every company, no matter what it's size, wants to better their search engine results. Only one company can be ranked number one, however, leaving you the sometimes confusing task of optimizing your website. What is Search Engine Optimization (SEO)? Search Engine Optimization involves things you can do to your website in order to increase its rank in search engine results and subsequently guide a larger number of visitors to your website. Because a higher rank can lead to more visitors to your site, it is important to have a high rank on any search engine. The tips below can help you get started with making changes that can increase your SEO ranking.

Basic SEO tips to help with your search results:

Use a Footer
If you are a business that offers local services, one of the most important ways you can generate a higher score for your business is through local searches. Your website's footer can be used to help leverage local searches by simply adding your business information: company name, address, postal code and phone number. Having this information at the bottom of every page will help increase your SEO score for local searches.

Make Frequent Updates
You have probably heard before that updating your content is very important. Search engine bots will be more likely to notice your site if you are updating your content frequently and using fresh keywords. Out of date information and old content might be overlooked by the search bots, which would lower your rank on the page. The more often you update your content the more search engines are likely to find your site and increase your SEO ranking.

Use Bloguru
A blog is more or less a website that makes it easy to update and publish fresh content during busy times. When composing blog entries be sure to use keywords that are relevant to your business or industry to help attract relevant searches. Creating a "What's New" feature on your website, such as using a Bloguru Aggregator on the home page, will show search engines fresh content on your page every time you update.

Use WebDeStats
WebDeStats is tool that lets you view and analyze your website's traffic and usage data to better target your website content, marketing and sales promotions and tailor your overall target placement. Using WebDeStats will help you see the results of using different keywords and SEO strategies, which in turn will aid you in determining what is working for your site and what isn't, allowing you to tailor your approach to attract more searchers to your site.

For more information regarding your website SEO rankings and how PSP can help you contact us today 425-957-0808 or sales@pspinc.com

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PSP at the Grow Your Business Expo

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PSP at the Grow Your Busines...
PSP attended the the PSBJ's Grow Your Business Expo today at the Bell Harbor Convention Center.

We would like to thank everyone who attended and stopped by our booth to learn more about our hosting options. Remember to send in your subscription forms by the end of next week to get your discounted prices.
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Grow Your Business Expo 2010

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Grow Your Business Expo 2010
PSP will have a booth at The Puget Sound Business Journal's Grow Your Business Expo on November 4, 2010 at the Bell Harbor International Conference Center in Seattle. Stop by our booth with your business card for a chance to win One Free Year of web hosting by DreamersI.

We look forward to seeing you all.

for more information check out the PSBJ website at www.bizjournals.com
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