Blog Thread
- Sake Nation “A new way to promote Japanese sake combines a live-stream (2D) event with an in-person tasting (3D) event: Part 2”
Japanese Sake : All Japan News,Inc
https://en.bloguru.com/JapaneseSake_AllJapanNews
introduction
By All Japan News,Inc
Yuji Matsumoto
Master Sake Sommelier
Finalist of the 2nd World Sake Sommelier Competition. Graduated from Keio University Faculty of Law, Department of Political Science. Worked for Nomura Securities for 10 years. Former president of California Sushi Academy Former chief of planning dept. at Mutual Trading. Currently working for Kabuki Restaurant Corp. as a Beverage Manager of Sake.
Kosuke Kuji
Fifth Generation / Brewery Owner
Nanbu Bijin, Inc.
Born May 11, 1972. Entered Tokyo University of Agriculture's Department of Brewing and Fermentation. In 2005 became the youngest person ever to receive the Iwate Prefecture Young Distinguished Technician Award. In 2006 was selected to be a member of the board of trustees of his local alma mater, Fukuoka High School. Currently is featured in a number of media outlets including magazines, radio, and television.
*Positions of Public Service: Chairperson, Cassiopeia Corporation Youth Conference; School Board Member, Fukuoka High School, Iwate Prefecture, Vice-Chairman, Technology Committee, Iwate Prefecture Brewers and Distillers' Association.
Ayaka Ito
Owner of BESHOCK Ramen Sake Bar
Born in Nagoya, Aichi prefecture. Started going abroad including the US, Canada, and South Korea to study and deepen knowledge while still in high-school. Encountered with Japanese sake in Tohoku, while being involved in a long-term volunteering activity for the Great East Japan Earthquake. Sake of Miyagi, a famous region for sake making, was so impressive- ”I didn’t know such delicious domestic sake existed in Japan!” BESHOCK was opened in San Diego to let the world know the goodness of Japanese sake and Japanese cuisine for a responsibility as a specialist/Sake sommelier.
Ryuji Takahashi
Regional Sake Specialty Store "Ji Sakeya" Owner, Master Sake Sommelier, Shuto-Meijin, and the charismatic guru of ordinary sake.
Plans and manages events and seminars with his own unique flare to introduce the appeal of Japanese sake and cuisine, unaffected by the latest trends, while managing a jizake retail store.
David Kudo
Sake Sommelier
Master Sake Sommelier
President, All Japan News Inc.
Born Kita-Akita City, Akita Prefecture. Took over as Executive Officer of the Japanese Food Trend News founded in 1991, when the predecessor was assigned back to Japan. Currently distributed as Japan Restaurant News (20,000 issues published electronically) in North America, Japan, and Southeast Asia.
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Sake Nation “A new way to promote Japanese sake combines a live-stream (2D) event with an in-person tasting (3D) event: Part 2”
By Kosuke Kuji
“The Japan Ginjo Sake Association” with over forty years of history held a new style of sake event that combines a live-stream (two-dimensional) event with an in-person tasting (three-dimensional) event.
Until now, Japanese sake was enjoyed as a personal, physical experience in a three-dimensional world.
However, this collaborative event was organized with “VTubers” – virtual YouTubers with a large fan base across Japan and worldwide – for both real and virtual sake enthusiasts to enjoy sake together, especially Ginjo sake. Participating VTubers include “Tamaki Inuyama” of “Otokono-ko VTuber,” “Takuma Kumagaya,” caregiver of Inuyama; virtual maid “Mishiro Shirayuki,” and virtual artist “Yuzuru Himesaki.”
Each of these four VTubers enjoy a large fan base, not only in Japan, but worldwide.
When The Japan Ginjo Sake Association launched forty years ago, it was unthinkable that traditional Japanese sake breweries would one day collaborate with VTubers to promote their sake products.
Although conventional customers of Japanese sake are well served, past sake tasting events are no longer sufficient to cultivate a new consumer base for Japanese sake.
This dreamy collaboration was organized from this new global perspective, especially since these four VTubers were already Japanese sake enthusiasts to begin with.
Please look forward to the details of this event to be reported in the next issue!
The Japan Ginjo Sake Association Website:
https://www.ginjyoshu.jp/index.php
酒豪大陸「二次元と三次元の融合による新たな日本酒の道 その2」
40年を超す歴史を持つ、日本酒の蔵元の団体「一般社団法人日本吟醸酒協会」が今年、二次元と三次元の融合による新たなお酒のイベントを開催しました。
今まで日本酒を飲む、という事は、三次元に生きる私達のリアルの事でありました。
しかし、今回は日本でもそして世界でも大注目されている「Vチューバ―」の皆さんとコラボすることで、リアルに日本酒を楽しむ人も、ネットの世界がとても大切な人も、どちらも楽しく日本酒、特に吟醸酒を味わってもらおうと考えました。
Vチューバ―は男の娘VTuberの「犬山たまき」さん、犬山たまきの介護者「熊谷タクマ」さん、バーチャルメイドの「白雪みしろ」さん、バーチャルアーティストの「姫咲ゆずる」さんです。
4人とも熱心なファンが大勢いるVチューバ―で日本だけではなく世界にファンがいます。
そんな4人と、日本の伝統産業の酒蔵が一緒に活動するなんて、日本吟醸酒協会が発足した40年前には想像も出来ませんでした。
日本酒の従来のお客さんはとても大切にしていますが、新たなファン層の開拓、という意味では今まで通りの試飲会をしていては人は集まりません。
新たな世界観の中で、しかもVチューバ―の4名はもともと日本酒大好きという事もあり、今回夢のようなコラボレーションをさせていただきました。
ではどのような事をしたかは、また次回お話ししたいと思います。
日本吟醸酒協会のHP
https://www.ginjyoshu.jp/index.php
“The Japan Ginjo Sake Association” with over forty years of history held a new style of sake event that combines a live-stream (two-dimensional) event with an in-person tasting (three-dimensional) event.
Until now, Japanese sake was enjoyed as a personal, physical experience in a three-dimensional world.
However, this collaborative event was organized with “VTubers” – virtual YouTubers with a large fan base across Japan and worldwide – for both real and virtual sake enthusiasts to enjoy sake together, especially Ginjo sake. Participating VTubers include “Tamaki Inuyama” of “Otokono-ko VTuber,” “Takuma Kumagaya,” caregiver of Inuyama; virtual maid “Mishiro Shirayuki,” and virtual artist “Yuzuru Himesaki.”
Each of these four VTubers enjoy a large fan base, not only in Japan, but worldwide.
When The Japan Ginjo Sake Association launched forty years ago, it was unthinkable that traditional Japanese sake breweries would one day collaborate with VTubers to promote their sake products.
Although conventional customers of Japanese sake are well served, past sake tasting events are no longer sufficient to cultivate a new consumer base for Japanese sake.
This dreamy collaboration was organized from this new global perspective, especially since these four VTubers were already Japanese sake enthusiasts to begin with.
Please look forward to the details of this event to be reported in the next issue!
The Japan Ginjo Sake Association Website:
https://www.ginjyoshu.jp/index.php
酒豪大陸「二次元と三次元の融合による新たな日本酒の道 その2」
40年を超す歴史を持つ、日本酒の蔵元の団体「一般社団法人日本吟醸酒協会」が今年、二次元と三次元の融合による新たなお酒のイベントを開催しました。
今まで日本酒を飲む、という事は、三次元に生きる私達のリアルの事でありました。
しかし、今回は日本でもそして世界でも大注目されている「Vチューバ―」の皆さんとコラボすることで、リアルに日本酒を楽しむ人も、ネットの世界がとても大切な人も、どちらも楽しく日本酒、特に吟醸酒を味わってもらおうと考えました。
Vチューバ―は男の娘VTuberの「犬山たまき」さん、犬山たまきの介護者「熊谷タクマ」さん、バーチャルメイドの「白雪みしろ」さん、バーチャルアーティストの「姫咲ゆずる」さんです。
4人とも熱心なファンが大勢いるVチューバ―で日本だけではなく世界にファンがいます。
そんな4人と、日本の伝統産業の酒蔵が一緒に活動するなんて、日本吟醸酒協会が発足した40年前には想像も出来ませんでした。
日本酒の従来のお客さんはとても大切にしていますが、新たなファン層の開拓、という意味では今まで通りの試飲会をしていては人は集まりません。
新たな世界観の中で、しかもVチューバ―の4名はもともと日本酒大好きという事もあり、今回夢のようなコラボレーションをさせていただきました。
ではどのような事をしたかは、また次回お話ししたいと思います。
日本吟醸酒協会のHP
https://www.ginjyoshu.jp/index.php
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