During the Seattle Executives Association lunch meeting today, four IT related companies including PSPinc have decided to for an marketing alliance to promote our services in Seattle area. Laurie Almoslino ... PC Database Solution ... Custom Database Development Kris Dahl ... Atomic Infotech ... IT Consulting and Support Patrici...

When you spend money marketing .. Your goal should not be try to sell one product ... rather you should try to create a brand image. One you are successful in creating recognizable brand, your marketing should be more effective and less costly.

By Yuji Matsumoto I once wrote before about the importance of naming in the branding of Japanese sake. This time, I would like to write about logo bra...

I have been hearing many marketing people say "Branding" especially in fast few years. I have read a few articles on branding and I could not come up with the simple explanation what it is and how it can be done. Then I searched for and listen to people. What I came up is this... If you advertise enough with your logo an...