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TikTok is a short-form video-sharing app geared mostly toward Gen-Z. Content on the platform ranges from cooking videos to funny animal clips to practically anything you could think of. According to Business of Apps, as of January 2023, TikTok had almost two billion monthly active users globally. And this doesn’t even in...
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Some customers hate dealing with customer service. Part of it’s because it means they don’t know how to use something or something isn’t working properly. But another big reason why is that many customer service experiences can be frustrating. Instead of being helpful, the support staff isn’t always the best at...
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Within the last few years, personalization has become a higher priority in marketing efforts, as many customers expect it on some level nowadays. In fact, a 2021 report from Mckinsey & Company found that 78% of consumers are more likely to purchase from a brand more than once if they personalize their marketing ...
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The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Google Display Network (Google’s advertising network) reaches over 90% of worldwide internet users isn’t the only reason advertisers love it so much. It’s also the ...
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Within the last few years, QR (quick response) codes have become more popular, serving as a contactless, and therefore, sanitary, way of providing customers with information in person. A QR code is a graphical representation of digital data like a barcode. However, the difference between the two is that people can use a...
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When marketing a business successfully, a lot of research, strategy, and execution goes into it. But what works for one company won’t necessarily work...
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We’re so excited to announce that we’ve made it onto the Puget Sound Business Journal’s list of Asian-Owned Businesses of 2022 at #17! For 35 years, P...
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With so many small businesses out there, it’s hard to convince customers to choose yours. Not only that, but you want those customers to stay with you...
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Over the last decade, some companies have announced their support for or opposition to a social issue. And it’s happened much more in the past few yea...
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For small businesses, transparency towards your customers is important. Especially if it affects a potential customer’s overall experience with the br...
