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If you’ve ever worked in sales or marketing, you've probably used or at least heard of a customer journey. While it sounds self-explanatory, fully building a customer journey out will help to create a stronger strategy moving forward. And from a business perspective, continually improving the customer’s experience wi...
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Did you know that Dreamersi, comes with exclusive access to other PSPINC products? For example, Dreamersi customers also have WebdeXpress and InforMakers at their disposable. And they even get special discounts whenever we discount any of our products or services. WebdeXpress (WDX) is PSPINC’s intuitive websi...
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YourHost is PSPINC’s hosting service that uses award-winning ShopSite tools to create easy and reliable e-commerce sites. This month, we’re running a promotion for customers to get 10% off on all our ShopSite plans. Our YourHost page on the website now shows the discounted prices for each of our three plans and ...
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With most of today’s marketing focused on digital efforts, it begs the question, is traditional advertising still relevant? The short answer is yes. Social media and Google Ads have become standard in marketing practices nowadays. And every year, marketers continue learning and adapting to all the intricacies and trends eac...
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Many site owners use WordPress to manage their sites. However, it’s also often used as a stepping stone for hacking and hijacking because it’s a system many people use. For this reason, WordPress constantly makes updates. Without it, the site itself would have a lot of vulnerabilities. Needless to say, WordPress sites,...
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Earlier this week, we announced that our password management software, Pass Wizard, officially came out of its beta stage. Pass Wizard was specifically designed to securely store and share passwords. We still have a free plan available, but we are now offering a paid plan for just $1.67/month (billed annually). Pro user...
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We’re excited to share with you that Pass Wizard, our password management system, is now officially out! We still have a version that is free-to-use (store up to 30 passwords). However, we’ve also added a Pro version packed with many more features, including storing an unlimited number of passwords. At just $1....
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Whether you’re a coder or not, some basic HTML and CSS knowledge is always a plus. While there are multiple website builders out there now that do all the heavy lifting, they’re not always perfect. Every once in a while, you’ll find a broken image. Or you’ll realize you want to re-format some text so that it’...
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If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further by creating a ful...
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I want to attract people to my website. There are many ways to do that like advertising online or optimizing the site for search engine optimization (SEO), but have you thought about something more basic? Before you think about how to better attract people towards you site, have you ever thought about why you go to a webs...
