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When you want to look for a new restaurant to go to or get your car serviced, the first place you’ll look is Google. The same can be said when you’re looking for any kind of service from a business. After entering your query into Google, the first thing that’ll pop up is a list of businesses in your local area. And ri...
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In case you missed it, Google Analytics is sun-setting Universal Analytics (UA) at the beginning of next month. In 2020, Google Analytics introduced Google Analytics 4 (GA4), giving users the option to use either. Now, to favor GA4 over UA, Google Analytics will stop collecting and processing data for UA properties starting July...
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For companies looking to expand their business, one way to do so is by selling and promoting their offerings in a foreign country. It opens opportunities for your business to sell to a new audience, which will, in turn, increase overall revenue. But it doesn’t mean it’s easy. Marketing to another country comes with its ...
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Unlike traditional marketing efforts, content marketing doesn’t promote by directly selling to potential customers. Instead, it pulls people in with educational and entertaining content. This content can be through blog posts, social media posts, videos, and email content among others. With content marketing, you aren’t trying t...
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Ever since Elon Musk acquired Twitter, many users have been itching to find a viable replacement. So far, some have found solace in Mastodon and Bluesky, a newer app launched and endorsed by co-founder and former Twitter CEO, Jack Dorsey. But now, Meta’s thrown its hat in the ring with its upcoming text-based ap...
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If you didn’t already know, Pacific Software Publishing Inc. (PSPINC) started as a one-man operation in 1987 by our founder, Kenichi Uchikura. While we’re known for our web hosting services, the original vision for this company was to popularize the PC in Japan, which was aided by the fact that our CEO is Japanese....
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Online forms, or web forms, allow customers to enter valuable information. It could be as small and simple as their name and email address, or it can include payment information. Regardless, businesses can use online forms for multiple reasons: · Sell products. · Onboarding new employees. ·...
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Verified users on social media have been a thing for a long time. Since 2009, to be specific, when Twitter introduced the blue checkmark shown next to a user’s profile name. After that, other social platforms followed suit. Prior to Elon Musk’s Twitter takeover, the checkmark beside someone’s name online became a...
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There can be a lot that goes into marketing for a business. And it can be overwhelming. But having an overarching marketing plan to do so makes it much easier. It’ll outline what needs to be done and what the intended results will be, not just to your marketing team, but to the entire sales team. You might have some initi...
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For anyone that has a website, you probably know how important web hosting is to your site. Having one is essential for keeping your site online, but it’s also important to have the right kind. The type of hosting you have for your site will dictate how much available space you have, how much monthly traffic can go to y...
