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As a business that sells to other businesses, it’s hard to sell and retain those customers sometimes. But what we’ve found very helpful is taking the focus of our company. Instead, we put the focus on our customers. It’s not about trying to get what we need from them; it’s about giving them what they need. When ...
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For any business, growing through monetary means is the end goal. What that entails is generating sales and making a profit, year after year. But for sales and marketing teams, it’s not just about putting all their efforts into getting new customers and selling to them. It’s also about nurturing relationships with customers...
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Every business, big or small, fluctuates. There are years where we’ve excelled, but there are other years where we could’ve done better. But we’re still standing. And it’s largely because we didn’t quit. Thousands of businesses fail every year because their company founders gave up too easily. Fighting throug...
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Experiential marketing is, in essence, marketing your product, service, or brand through an experience. In today’s digital age, many consumers hate ads. They disrupt their overall experience and keep them from the content they wanted to see. There’s a reason why ad blockers have gained so much popularity in recen...
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There’s nothing you can’t learn. So, you shouldn’t be afraid to ask for help when you don’t understand something. Yet, it happens all the time in business. Not knowing something doesn’t mean you’re incompetent. But many make that assumption when it just isn’t true. All it means is that you’re inexperienc...
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As a small business, the goal is always to grow. And helping small businesses grow online is our specialty. But that growth very rarely happens overnight. Even when things go viral, it usually only lasts a few weeks before people’s interests lessen and that momentum ends. Sustained growth, however, is something that h...
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Business-to-business (B2B) marketing can be a hard task sometimes because it regularly takes time for results to occur. In fact, it takes longer than it would in a traditional business-to-customer (B2C) marketing campaign. But the key to any marketing effort is being patient. Marketing, in essence, is all about experimenting ...
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Sales and marketing are commonly used interchangeably in business, but they don’t mean the same thing. Sales and marketing work in tandem to increase revenue. When both strike a perfect balance, businesses benefit in the long run. So, it’s an understatement to say that those in sales and marketing can learn from e...
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As a small business owner, it’s hard not to want to be involved in everything. After all, it’s your company. So, it’s not surprising to learn that many entrepreneurs try to do it all on their own in the beginning. But no one can be good at everything. Running a startup involves many tasks that one person alone cannot t...
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Are you one of the many people who use a voice assistant like Siri, Amazon Alexa, or Google Assistant? Insider Intelligence predicts that 123.5 million adults will use a voice assistant at least once a month in the U.S. this year. While this technology isn’t particularly new anymore, it is still rife with opportunities from a ma...
