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A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, like producing and selling products. A brand, however, is about how people perceive your company through identifying brand attributes like your logo, name, and products. To r...
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Making it today in business can be difficult. And one of the reasons why is because of how competitive the small business world can be. The best way to combat that is to always be aware of what your competitors are doing. While trends in your industry will come and go, seeing which ones perform well will help you stay...
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Starting and building a business isn’t always the easiest thing to do. But it’s easier if you start with one thing first. For example, Pacific Software Publishing Inc. (PSPINC) got its start introducing already-established U.S. software to Japan. Since then, we’ve expanded to create our own proprietary software. And now, ...
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Have you heard of an elevator pitch? It’s the idea that if you got into an elevator with an investor, what would you say to try to sell to them? It should be short, concise, but still compelling enough to introduce yourself and showcase your expertise in a way that will convince the other person to invest in you. Like market...
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ビジネスにおいて、積極的に取り組むことはとても重要です。問題が発生するのを待つのではなく、問題を予測し、それを解決するための計画を立てる必要があります。その準備ができていないと、急いで解決策を練り、後手の対応になると言わざるを得ません。そしてその過程の中で、企業としての信頼を失い、結果的に顧客を失う...
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It’s important to be proactive in business. Rather than waiting for problems to arise, businesses should anticipate them and have a plan in place to solve them. Otherwise, you’ll be left scrambling to fix the problem. And in the process, you may lose customers as a result because they might lose trust in you as a compa...
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With the explosion of content creators over the past ten years, give or take, content monetization has changed the way people make money online. To start, content monetization is the process of making money off of the content you produce. This content could virtually be almost anything: videos, images, audio, text, or a comb...
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1. Posting as Frequently as Possible This is a common marketing tip – “post often and consistently so your followers are constantly seeing your conten...
