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Brand identity is important to any business, especially small businesses. Large businesses have an advantage in terms of credibility compared to small businesses. A solid brand identity helps small businesses gain credibility and inspire customer loyalty. But what is brand identity? Internally, it’s the values your company st...
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As a small business, one of the most important parts of marketing your business consists of boosting your overall credibility. Bigger brands have the advantage of being well-known and, therefore, trustworthy. So, they don’t have to work as hard to gain that trust from potential customers. An easy way to establish your bu...
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As a small business, we continually improve our services and products so that they’re the best they can be for our customers, which is why we’ve been hard at work doing just that for our password manager, Pass Wizard. Today, we are happy to announce that you can now sign up for Pass Wizard Pro without signi...
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Back in July, Meta (the company behind Facebook and Instagram) released Threads, their text-based social media platform after weeks of speculation that would directly compete with X (formerly Twitter). Because of how easy it was for users to sign up, ten million people joined the app within seven hours of its launch acc...
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Recently, we had a customer, Norco Print, who came to us needing some updates to their website. When we looked over their requests and how they’d set up their previous site, our experts realized the scope of this project would be well over their budget. Instead, we suggested we rebuild their entire site for them with...
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We’re happy to announce that our easy digital menu builder, ImaMenu, now has new features! After we realized some of our customers were using it to create secret menus, we went straight to work to build out our product to better serve our customers. Now, with ImaMenu, you can: Enable limited-time access to your...
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Online scams have been around for a long time, but over the last few years, they’ve gotten more popular. Specifically, extortion frauds have become popular as many of our customers have received them in their email inboxes. Extortion frauds usually occur over email and consist of cybercriminals sending threatening me...
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Today, people have built many websites using popular web builders that make it easy for non-technical people to create a website. But as great as that is, many of those sites end up looking the same, just with different content. This isn’t to say that there aren’t great website templates out there because there are. But b...
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A large part of digital marketing today is creating content, but it can get exhausting having to constantly create new content for your business. That’s where repurposing content comes in. For those worried about Google and other search engines penalizing your site for duplicate content, it’s important to point out that re...
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Social media is one of the easiest and most cost-effective ways for small businesses to market themselves. But for those who aren’t trained or experienced in design, creating visually appealing posts isn’t always easy. And we’ve probably all seen our fair share of less-than-ideal graphics floating around the internet....
