Vol. 67 It is said that it is normal to have your domain and run your email and website there, but is it really necessary? The reality is that even if you set up and run a website, you may only get a few visitors each day and possibly no business from it. PSPINC has been developing and hosting websites since 1996, and re...

We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly...

Hosting a focus group to get more granular feedback from your customers is a great way learn what’s working, what’s not, and what the people want. The...

The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy...

Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to understand our customers’ online behavior. Now let’s talk about reaching out to those customers to get their feedback. One of the best and easiest ways to engage with your cus...

Sometimes we let our values or assumptions dictate our business decisions. But how do we know if we’re making decisions that appeal to our customers’ ...

It’s okay to feel stressed or frantic about work sometimes, but when it happens every day it’s time to make some changes. From jamming to your favorit...

Facebook had a rough year in 2018 and it’s hasn’t gotten any better so far in 2019. They acknowledged their mistakes and rolled out some changes to th...

As a business, you want to make sure your office or storefront looks professional. You may apply a new coat of paint, add lighting and signage where i...

Doing the same thing the same way might be comfortable, but is it helping your business progress? That’s the question of the day. The formula for succ...