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Released in 2005, Google Analytics is a free web analytics service where users can view statistics and have access to basic analytical tools for their websites. These tools help website owners optimize their sites for search engines and better market their sites and potential businesses. Since 2012, Universal Analytics (UA) ...
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Using audio in marketing has only gotten popular over the past few years. Catchy jingles, sponsored podcasts, audiobooks, and other audio advertising methods. And there’s a good reason for this: people are more likely to remember something with audio, especially music. So, when you use audio in your marketing plan, it...
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Today, it’s much easier to build a site for businesses, blogs, portfolios, or for any other reason. In the past, web developers and designers worked together to create a site from scratch. Now, there are a bunch of web builders out there that make it easier for non-developers to easily create a site, with features all desi...
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The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company currently stands. One of the most important parts of marketing is research. After all, you can’t market for a company without knowing anything about what the compa...
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One of the most effective marketing tactics today is email. With so many advancements in technology today, email still delivers the highest return on investment (ROI) compared to other marketing tactics. According to Omnisend, the average return per dollar spent on email marketing is $40. While social media and paid search ...
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For businesses today, there are so many resources designed to help marketers promote their business. And with where technology is now, most marketers focus on digital avenues, as they’re much easier to track and are tailored to fit smaller budgets. But there are plenty of misconceptions about marketing that many peo...
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It may be more work, but there’s a reason why many companies have a blog; they allow businesses to demonstrate their expertise and establish credibility. Customers aren’t just looking at the price and quality of products anymore; they want to know who they’re buying from and compare it to others before decidin...
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Web development refers to all actions required to build, maintain, and manage a website. There are three types of web development: front-end, back-end, and full-stack. Front-end development is the clint-facing side of the website, app, or digital product, and refers to everything users will see and interact with. This usually e...
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ChatGPT is a popular free-to-use AI-generated chatbot. To use it, just go to the ChatGPT webpage and enter a search query, much like you would in a search engine bar. OpenAI, the company behind ChatGPT, however, recommends typing search queries as a statement instead of a question as it will render more accurate re...
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Within the last few years, personalization has become a higher priority in marketing efforts, as many customers expect it on some level nowadays. In fact, a 2021 report from Mckinsey & Company found that 78% of consumers are more likely to purchase from a brand more than once if they personalize their marketing ...
