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Research is important in almost all industries, but particularly in business. With the world constantly changing, the marketplace changes with it. To really make it, businesses have to keep up with those changes to stand out amongst their competitors. The easiest way to do that is to encourage an atmosphere of constant resea...
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With more than half (about 54.4%) of website traffic worldwide coming from mobile devices in 2021, making sure your site works on a mobile device is crucial. It not only has to function well but look aesthetically pleasing too. But with all the focus on mobile devices, businesses have started investing in developing an app. It ...
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With most of today’s marketing focused on digital efforts, it begs the question, is traditional advertising still relevant? The short answer is yes. Social media and Google Ads have become standard in marketing practices nowadays. And every year, marketers continue learning and adapting to all the intricacies and trends eac...
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For anyone who’s ever helped develop a website, search engine optimization (SEO) is very important. Optimizing your site for SEO helps better position your website and its pages in organic search results. For people who use website builders, many of those plans include an SEO tool. The best one, in our opinion, is the ...
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It’s not a controversial statement to say that social media is an important medium to include in your digital marketing plan today. Over the last few years, customers have relied on the internet even more than ever, and that includes upping their social media usage. In fact, users spend an average of two hours and 27 min...
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In 1999, Pacific Software Publishing, Inc (PSPINC). released NewsMAIL, a software package for sending email to multiple email addresses. At the time, NewsMAIL was not an Internet-based service like it is today. Instead, it was a software package that delivered email after being installed on a Windows PC. The price was prev...
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If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further by creating a ful...
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With the explosion of content creators over the past ten years, give or take, content monetization has changed the way people make money online. To start, content monetization is the process of making money off of the content you produce. This content could virtually be almost anything: videos, images, audio, text, or a comb...
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As a business, you want to make sure your office or storefront looks professional. You may apply a new coat of paint, add lighting and signage where i...
