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For a small company, it can be hard to justify spending money on marketing. Especially when there are ways to promote your business for free through s...
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For many online accounts, users can add an extra layer of security with two-factor authentication via authenticator apps. To do this, authenticator ap...
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In business, we still consider press releases as a fundamental part of the communication cycle when marketing new product launches and events. It is, ...
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With so many small businesses out there, it’s hard to convince customers to choose yours. Not only that, but you want those customers to stay with you...
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Over the last decade, some companies have announced their support for or opposition to a social issue. And it’s happened much more in the past few yea...
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The end goal of every company website is to drive conversions, increase website traffic, and grow sales. So, it’s important for every company, regardless of industry or niche, to update its website regularly. But your business website could also use a complete redesign every two or three years to stay up to date with ...
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When developing products for your business, it’s important to remember your audience. Regardless of what industry you’re in, customers regard you as e...
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Outbound marketing encompasses more of the promotional aspects of marketing; cold calling, TV ads, print ads, and even social media ads. Inbound marke...
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For small businesses, transparency towards your customers is important. Especially if it affects a potential customer’s overall experience with the br...
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If you’re struggling to sell products or services for your business, think about your customers. After all, they’re the ones who will be purchasing an...
