Japanese Companies are not good at PR.

Nov

22

Japanese companies, while offering high-quality products to the market, often tend to focus primarily on product development and manufacturing, allocating insufficient resources to public relations (PR) and marketing. Furthermore, PR and marketing activities are predominantly centered around the domestic market, with minimal efforts directed towards international markets, especially in Europe and the United States. In contrast, countries like South Korea and China actively engage in PR and marketing campaigns targeting Western markets, enhancing their international recognition. Despite the potential superiority of Japanese products over those from Korea or China, this advantage is often not well understood internationally unless actively communicated.

This trend is not limited to large corporations but is also observed in smaller businesses. Particularly when selling products in the United States, factors beyond product quality are crucial:

1. **Public Relations and Marketing**
2. **Branding**
3. **Support**
4. **Distribution, Logistics, and Direct Sales**
5. **Returns**

Attention to PR and marketing, specifically considering:

1. **Enhancing Website Presence**
2. **Active Use of Blogs and Social Media**
3. **Regular Video Creation and Distribution**
4. **Engagement in Online Advertising**

Combining these strategies facilitates proactive information dissemination about company names and products, contributing to enhanced competitiveness both domestically and internationally. PSPINC offers a range of support, including but not limited to the following examples, and can flexibly tailor assistance based on specific needs:

1. **Website Development and Design:**
- Constructing mobile-friendly, visually appealing websites.
- Custom design, feature development, updates, and maintenance.

2. **Digital Marketing:**
- Planning and executing social media campaigns.
- Strategic support for search engine optimization (SEO).
- Management and optimization of online advertising.

3. **Cloud Services:**
- Providing cloud hosting and data management.
- Establishing online storage and data backup solutions.

4. **eCommerce Solutions:**
- Implementing cart functionality and payment processing.
- Optimizing product and inventory management.

5. **Security Measures:**
- Strengthening web security and conducting regular vulnerability assessments.
- Providing support for data protection and privacy measures.

6. **Multilingual Support:**
- Implementing multilingual capabilities for websites and apps.
- Developing content that caters to diverse cultures.

7. **Education and Training:**
- Offering training sessions on web-related technologies and digital marketing.
- Developing custom training programs.

8. **Custom Application Development:**
- Developing custom applications tailored to specific business needs.

Through these services, PSPINC aims to support your business or project, providing solutions to strengthen your online presence. Tailored support based on your specific needs and challenges is readily available.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Ken Uchikura Newsletter Vol. 260 Supporting Direct Sales

Nov

22

Supporting Direct Sales

In the traditional model, manufacturers send products through distribution channels to retailers, who, in turn, sell them to consumers. However, the internet now lets manufacturing companies directly sell their products. Yet, this shift brings forth challenges that were absent in the past. Let's explore them.

Product Inventory:
Previously distributed through channels and retail stores, manufacturing companies now must manage all inventory in-house.

Product Shipping:
To sell directly to consumers, product shipping requires an in-house infrastructure.

Support:
Manufacturers are now responsible for providing direct customer support, which was previously a retailer’s role.

Returns Processing:
As part of customer support, manufacturers must also manage processing product returns.

Billing Process:
The website must add the billing feature for every individual sale.

A Website for Direct Sales:
The team must develop a suitable website specifically made for direct sales.

To overcome these challenges, companies must establish an infrastructure for direct sales. Amazon consistently excels in delivering these elements, leveraging its logistics capabilities to match traditional distributors and retailers. It's crucial not to assume that "Amazon equals direct sales".

If you aim to engage in direct sales independently, you must prepare these elements yourself. We offer various services to support such companies in building and managing these essential components.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Not All Web & Email Hosting is Created Equal

Nov

21

Image by Bing Image Creator

Not All Web & Email Hosting is Created Equal

PSPINC initiated its Web and Email hosting service in 1996. Over the past 27 years, we have continuously enhanced the system's power and scalability while upholding a steadfast commitment to high-level security and availability. Supported by our human-based customer support, we attend to all customer needs, fostering a strong sense of loyalty from our clients.

If your company is seeking reputable Web and Email hosting solutions, look no further than PSPINC's Dreamersi hosting service.

https://www.pspinc.com/dreamersi

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Safely store all your important information.

Nov

20

Protecting your passwords and sensitive information such as social security numbers, passport numbers, bank account details, and PIN numbers is crucial. With Passwizard from PSPINC, all your essential data is securely stored on the cloud using state-of-the-art encryption technologies. Sign up for free to explore all the features and consider upgrading to the PRO version for a minimal fee. Ensure the utmost security for your information. Visit https://passwizard.com.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

My last business trip of 2023

Nov

17

My final business trip of 2023 will be to San Diego from December 12 to 14. Did you know we have a PSPINC sales office in San Diego? The team has evolved from a non-experienced sales team to a highly capable customer relations team. My primary purpose in visiting is to congratulate them on their successes in 2023, conduct team-building meetings, and, not to mention, treat them to good meals.

https://pspinc.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

What is my job?

Nov

16

As a president of Pacific Software Publishing, Inc., my job is t make sure whatever we do, we build strong relationship with you.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Secure Storage for your most valuable information.

Nov

16

Where to Store Your Passwords

It varies from person to person, but generally, people have numerous usernames and passwords for websites, bank accounts, credit cards, apps, social media, email, airline mileage programs, restaurant accounts, and more, all accessible on the internet. In some cases, individuals store information for over a hundred different accounts. Where do they keep this information? In a notebook or an Excel spreadsheet? And what if they want to check these details while on the go?

To access this information from anywhere, storing it in the cloud seems like the only option. However, merely placing files in the cloud poses significant security risks. Passwizard, developed by PSPINC, is a storage service designed specifically for safeguarding information that should never be compromised in the cloud. With state-of-the-art encryption and multi-dimensional authentication, Passwizard ensures the secure storage of your sensitive data.

https://www.pspinc.com/pass-wizard

Password をどこに保管するの

人によって違いますが、一般的な人はウェブサイト、銀行口座、クレジットカード、アップ、ソーシャルメディア、メール、航空機マイレージ、レストランなどをインターネットでアクセスし、そこにログインするためにユーザー名やパスワードを多く持っています。場合によっては100を来れる情報を保管しています。その保管場所はどこですか。ノートですか、エクセルの表ですか。それらを出先で確認したくなったらどうしますか。

どこでも確認するためにはクラウドに保管するしかありません。しかしただクラウドにファイルを置いたのではセキュリティ上に問題があることは言うまでもありません。PSPINC が開発した Passwinzard は、クラウド上に絶対に漏洩してはいけない情報を保管するためのストレージサービスです。現在ある最も安全な暗号化と多次元認証で皆様の情報を安全に保管いたします。

https://www.pspinc.com/jpn/pass-wizard

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Ken Uchikura Newsletter Vol. 259 Japan's Smartphone Society: Everything is Done with a Smartphone

Nov

15

Japan's Smartphone Society: Everything is Done with a Smartphone

While in the U.S., most things are accomplished using a laptop and a web browser, in Japan, the predominant trend involves relying heavily on smartphones. During my recent business trip to Japan, I found myself frequently using my smartphone in lieu of a laptop. This experience prompted me to ponder why the Japanese population tends to prefer the combination of smartphones and apps over laptop.

To begin with, there are numerous situations in Japan where facilities for using a laptop are not readily available, even at home. I particularly noticed this limitation during my stay at a business hotel this time. In essence, there is restricted space for setting up a laptop or organizing documents.

Moreover, it's common in Japan to use smartphones on public transportation like trains, buses, and taxis to send emails, chat, check social media, and enjoy videos when not driving. During such scenarios, the use of laptop is limited. Additionally, as company-owned laptops are typically not for personal use, many individuals resort to their smartphones to access information even during work hours.

Given these circumstances, the Japanese environment tends to lean towards the utilization of applications designed for smartphones. When developing services and systems for the Japanese market, we recognized the importance of concentrating on smartphone functionality. Although I personally have a preference for a laptop with a large screen (being a Mac user), I came to realize that there are instances when generating ideas and working on a smartphone can be challenging.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Network Problem at Our Datacenter

Nov

15

Photo by Brett Sayles

We experienced a comprehensive network outage at our PSPINC Seattle Datacenter this morning, lasting for about 30 minutes. This unexpected disruption impacted all our services, including web hosting and email functionality, during that timeframe. Understandably, this had a significant impact on our users and their online operations.

In response to this incident, we are diligently working to investigate the root cause of the outage and to implement robust preventive measures. Our primary goal is to ensure the resilience and stability of our network infrastructure, striving to prevent such disruptions from occurring in the future. We understand the importance of uninterrupted service for our clients, and we deeply apologize for any inconvenience caused.

Please rest assured that we are committed to addressing this issue comprehensively and proactively, implementing necessary improvements to fortify the reliability of our services. We appreciate your understanding and patience as we continue to enhance the security and stability of our systems.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Secure Online Storage for Your Passwords

Nov

14

Most people have more than 100 passwords... Do you believe that?

Passwords for your apps, banks, credit cards, websites, WiFi, and so on. Where do you keep them? Unless you're a genius, you will not be able to remember all your passwords.

Store your passwords safely with Passwizard. It is very inexpensive and secure.

https://passwizrd.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__