There are few things you should know about photograph. But do not contra tin yourself to those rules. Take more images than you think you need. You will never know what you get. Some of the best pictures I have ever taken were by accident.
There are many companies that thrive being No. 2. Google was very innovative when they are trying to catch Yahoo. Microsoft products were great when they were trying to catch Word Perfect, Lotus 1-2-3. That is because they had clear targets and they can see what No.1 is doing and avoid their mistakes.
But when the companies become No.1 and have to lead the industry or a product category, they stop trying. That is when other No.2s come up. Steve Jobs said “Stay Hungry, Stay Foolish” … I wonder what he wanted to say. Now Apple is being No.1 company, can they stay hungry and foolish.