I walked a mile again.

Jun

10

I have been walking a mile everyday for last few weeks. I do not need to use a cane any more. Instead, I am walking an umbrella. It is so strange that we need to carry an umbrella in Seattle in June.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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New Fiber Install

Jun

9

People are working to replace or add fiber cables on 140th Street.
I wonder which company is laying the new fiber lines.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Secret Deal at Red Robin

Jun

8

Did you know at Red Robin, they have a Burger + Fries + Drink for $10 deal?
I saw it on TV and I asked for it and I got it. I got a endless salad and ice tea instead.
This deal is not in the menu and there is no sign anywhere.

I got a cheese burger ... Itself if $12.95
If you feel like a burger, it is a great deal.

You can only choose from (1) Cheese Burger, (2) Banzai Burger or (3) BBQ Burger.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Seattle Executives Association Lunch Meeting

Jun

8

Starter Salad

Steak Salad

Decaf Coffee

It is good to able to attend Seattle Executives lunch meeting. There are few people whom I have never met. I should start contacting them.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Ken Uchikura Newsletter Vol. 184 Generating Sales from Marketing Efforts

Jun

8

Generating Sales from Marketing Efforts

In Japan, we have what’s called a contingency fee. The term refers to compensation paid for outcomes. Although, it’s not a foreign concept in the United States. For example, commission sales, which refers to a percentage of a sale made by a salesperson, is a form of a contingency fee. With this in mind, it’s easy to see why a contingency fee exists in sales but not in marketing. Marketing, in itself, does not directly generate sales.

For example, marketing activities like increasing your Google ranking and writing reviews on social media don’t directly correlate to sales numbers. Therefore, I’m uninterested in marketing that evaluates effectiveness based on rankings and reviews alone. I understand that a product won’t sell unless it attracts people. But even then, there’s no guarantee that it will sell. Therefore, it’s necessary to also evaluate the sales generated from marketing tactics.

Many marketing firms value rankings and review numbers. However, I disagree. In my opinion, the leads generated from marketing and the ability to convert them into sales are what matter. As I’ve said before, marketing is an expense. And marketing that doesn’t lead to sales is a waste of money. When considering digital marketing, it’s also important to make sure there’s a system in place to sell to those potential customers. Some of my peers in this industry might get angry with me, but anyone can increase their ranking on Google. And they can get more reviews too, if that’s all they’re spending their money on.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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One Mile Walk

Jun

6

After the lunch at near by mall, I walked back to my office accomplishing my one mile walk by 2:00pm. I feel good about that.

I found out how to take a screenshot of my Apple Watch.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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I am so glad that I have a good insurance!!!

Jun

6

My surgery and treatments costs almost what I paid for my house 25 years ago.
I am so happy to have a good insurance and I will continue to provide best health care insurance possible to my employees.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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I walked over a mile today.

Jun

5

I thing this must have been the longest I have walked since I had my surgery. It was a nice afternoon, I went to the golf club for lunch and walked Issaquah downtown today.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Wow, it is expensive!!!

Jun

4

It tool almost $90 to fill up my Subaru Outback.
$5.999/per gallon for the regular gasoline.

I do not drive much so that I do not have to fill up a lot, but this price is insane.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Rainy Friday

Jun

3

Because it is raining, I cannot put my one mile awl in today. Instead, I worked on Under Desk Stationary Bike for 30 minuets. Unfortunately it does not register on my Apple Watch.

Image Credit

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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