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The most commonly used term when it comes to smart technology is smartphones. But in recent years, smart technology has only gotten more popular. Now, many people own some kind of smart device, whether it’s just a smartphone or a voice assistant device like an Amazon Echo or a Google Home. In fact, the global ...
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One of the most difficult parts of owning and running a small business is standing out from the competition. But the great thing about having a small business is the space to be creative and try new things. In a bigger company, it’s hard to make big changes because it has to go through so many people before it gets appr...
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Creating successful ad campaigns can be tricky. It consists of striking the perfect balance between targeting the right people, producing creative content, and ensuring it’ll resonate with your audience. But a big part of marketing consists of trying new things and learning from other businesses’ successes. So, here are fi...
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Communication is one of the most important aspects of running a business. But communication goes both ways. You can’t just speak; you have to listen too. Here at PSPINC, we encourage everyone to speak up, even if it’s about something small. But most problems generally start small, so it’s our chance to tackle the...
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As a business that sells to other businesses, it’s hard to sell and retain those customers sometimes. But what we’ve found very helpful is taking the focus of our company. Instead, we put the focus on our customers. It’s not about trying to get what we need from them; it’s about giving them what they need. When ...
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For any business, growing through monetary means is the end goal. What that entails is generating sales and making a profit, year after year. But for sales and marketing teams, it’s not just about putting all their efforts into getting new customers and selling to them. It’s also about nurturing relationships with customers...
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Every business, big or small, fluctuates. There are years where we’ve excelled, but there are other years where we could’ve done better. But we’re still standing. And it’s largely because we didn’t quit. Thousands of businesses fail every year because their company founders gave up too easily. Fighting throug...
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We’re excited to announce that we’ve updated our mobile app for our secure online community platform, DENREI! For users in both the U.S. and Japan, the app's available for download in the App Store. If you already have the app, please update the latest version from the app store. In this fifth app release, we’ve m...
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Experiential marketing is, in essence, marketing your product, service, or brand through an experience. In today’s digital age, many consumers hate ads. They disrupt their overall experience and keep them from the content they wanted to see. There’s a reason why ad blockers have gained so much popularity in recen...
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There’s nothing you can’t learn. So, you shouldn’t be afraid to ask for help when you don’t understand something. Yet, it happens all the time in business. Not knowing something doesn’t mean you’re incompetent. But many make that assumption when it just isn’t true. All it means is that you’re inexperienc...
