When you start a new business, whether it's your first time or you're a seasoned professional, you often hear stories about how hard you prepare before launching your product or service. So, I’ll be sharing my thoughts on people who talk about “waiting until finishing the materials” or “waiting until finishing the product”. 

I believe that developing a new business concept for a service or product needs careful crafting. However, there is no need for market research. Think of the best you can think of at this point and put it together. If you ask for other people's opinions or do market research, you won’t get any useful information, and you won't be able to imagine freely. In the concept stage, you should only think about what you want to create and what will please your customers and write it down.

Then, in the next stage, you need to write down what you need to do to rewrite that concept into an actual business model. Think about what you need to do to turn the concept into a model, one step at a time. At this point, you don't need to ask for the opinions of those around you either. Be clear about what you think is really necessary and what you need to do to implement it.

Once you have done this, the next step for most people is to start preparing according to this model. You'll have to create a website, prepare materials for your business, and do some research. This is what many people do, but I don't think they'll market, launch, or announce a product until these materials are ready. Simply put, it seems obvious not to launch a product because you have nothing to sell, but that is clearly a mistake.

First, create a website. Isn't it important to announce what you want to do on your website and see what kind of response you actually get there? If you start this after the product is ready, it's already too late. Moreover, after the product is ready, if you don’t receive good responses, you will have wasted the product you have now and will either have to rework or modify it. Instead, it's important to have many people look at your model and understand how they will react.

If only some of the features were working, it might be a better idea to let people use those features for free, get feedback from customers, and continue developing the product based on their reactions. The idea of selling the product after it is completed makes no sense. There is a way to prove this. You may have heard of crowdfunding. This is a way of presenting an idea and raising money for it. If you don't raise the money, you can’t create it. This is exactly what you have to do when launching a new business. 

At my company, we often start offering a free service with some of the features available. If the product sells well, or if the response is positive, we'll continue to develop the product, or in some cases, we may stop development. I believe it's important to get as many people to see the product as soon as possible, and from there modify the direction of the product as necessary. It's difficult to say, "Try it and if it doesn't work, stop," after finishing the product. What do you all think about these ideas of mine? Please let me know your opinions.