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Case Study: The Future of Advertising with Augmented Reality

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image source: techcrunch.com image source: techcrunch.com
Technology is wonderful and it provides so much information to the world, free of charge, but someone somewhere needs to make some money to keep developing the technology. Welcome to the capitalistic world where augmented reality plays a critical role.

You’ve probably watched a football game where you see the remaining yardage, but over the field an advertisement gets plugged in as well. The logo isn’t really on the field, but the picture has been augmented with the digital ad.

In the past, advertisements were fixed in place on printed signage. But with augmented reality, through different deliveries like TV, streaming services, even smart glasses, advertisements can be delivered anywhere.

It also means advertisements can be customized to each individual person and delivered only to those who are a good fit for the information. Remember the Tom Cruise movie, Minority Report, where he walks through the station with ads playing for him, even calling out his name? (See the clip on YouTube: https://youtu.be/7bXJ_obaiYQ ) Perhaps that’s the future of advertising for us.

So, where would you place your futuristic ads?
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Apps #Applications #AR #VR #VirtualReality #AugmentedReality

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Case Study: The Rise of Holographic Images in our World

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image source: pixabay.com image source: pixabay.com
Augmented reality doesn’t always come in the form of a smart phone lens. It can also be worn as a pair of glasses. Google Glass was released in 2013 at $1,500 per eyewear. Its purpose was to act as a hands-free device, displaying the same information as your smart phone. It has some interesting functions, but technology has come further in just a few years’ time.

Microsoft HoloLens is a headset that mixes holographic images with your real environment. So yes, it creates an augmented reality instead of a virtual reality. (You can see how it works on YouTube: https://youtu.be/Ic_M6WoRZ7k ) At $3K to $5K a pop, it’s not really a consumer-priced item, but as the video shows, it may be a useful resource for businesses in the modern world. You can even use HoloLens to virtually interact with your work documents.

Other wearable devices include Sony SmartEyeglass, Magic Leap, Epson Moverio Drone Edition, Vuzix Blade and Google Glass EE. Currently, they’re used more for entertainment purposes, or in very particular industries, such as the medical field. The whole of reality isn’t quite ready to be augmented with digital information overlays, and not all budgets can afford the technology. But let’s keep dreaming of ways our customers can benefit from this type of technology. You may be surprised at how affordable it becomes sooner than later.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Apps #Applications #AR #VR #VirtualReality #AugmentedReality

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Case Study: The Smart (Phone) Shopping Experience

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The ultimate goal for augmented reality technology is to improve the customer experience and make commerce more convenient and efficient. Amazon Go is a company who is testing some cutting edge technology in this space.

Amazon Go is a shopping experience, a store, where no checkout line is required. You simply walk in, shop as normal, picking up items and placing them in your bag or cart. Then you walk out. It’s that easy. With sensor technology that detects who you are and what items you picked up, the app can add up what you owe and bill you later. All you have to do is install the app on your phone and scan the QR Code to enter the store. Then the overhead cameras along with weight sensors in the shelves will track what you picked.

A QR Code (pictured above) is a two-dimensional barcode first created by the Japanese automotive industry to track parts. You’ve probably seen the square label, which is encrypted with information only readable by your smart device. There’s often a lot of information written into those little labels. The technology is even used to track cattle to see how many times they have come to the feeding stations. The information is stored on a chip.

Who knows…maybe someday we’ll all have a unique tag that replaces the need for ID cards, credit cards, wallets and more!
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Apps #Applications #AR #VR #VirtualReality #AugmentedReality

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Case Study: The Enhanced VR and AR Travel Experience

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Did you know you can travel around the world in two hours as a first-class airline passenger? You can experience places like Paris, New York, Rome and Hawaii, and even sample some of the local food from those destinations. Sounds too good to be true, right? Well, it is.

But within a virtual reality entertainment setting, you can experience something very similar to the scenario above. A Japanese company has created an around-the-world travel simulation experience for paying customers who sit in comfortable first-class seats and eat first-class in-flight meals as they virtually travel around the world in two hours. They even get a team of real-life flight attendants to wait on them. The city tour offers a 360-degree virtual view of each destination via a headset.

In real life, though, we still want to travel to the real destination to feel the air, walk up to the monuments, and physically interact with the people, food and culture. We can do that and still have an enhanced experience with travel apps like eTips, wherein select cities, it will overlay digital information about the city over the lens of your smart phone. A drastic upgrade from the days when I used to buy the regional guide book, study the city, and make my own itinerary. Today, you can use Google Earth to do all of that and get directions, read reviews, etc.

A commonly-used augmented reality app, which you may not think of as AR, is Google Translate. The Google Translate app can use your phone lens to scan the image, like a subway sign or billboard, and translate the language in real time. Travel is getting more exciting each day, and if your business has anything to do with it, it’s important to start understanding how these things can work in your favor.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Apps #Applications #AR #VR #VirtualReality #AugmentedReality

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Augmented Reality and the Future of Business

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One of my favorite, recently discovered apps is SkyView Lite. It’s an app that helps you identify all the stars and constellations in the night sky. I’m no expert in identifying the stars, so when I read an article that told me which constellation to look at to view a particular meteor shower, I had no idea where to start. Enter SkyView Lite.

After you download the app, you simply look up at the sky through your smart phone, and the app overlays the names of constellations and planets to show you what you’re looking at. It’s the perfect example of how augmented reality displays digital information over what we’re seeing in the real world before us. Sure, I could also check out an astronomy book and see what the Big Dipper looks like, but this augmented reality apps bring that knowledge to us in a much more convenient format.

So, how can all this great technology help our businesses? Augmented reality can make things more realistic to us, bring information to us faster, and bring us together from remote locations. Whether it’s creating interactive employee experiences and meetings, interactive training and education resources, showcasing products in a more realistic way, or even designing office spaces virtually, AR is developing quickly to be accessible for your business needs. Soon, you may be able to repair an office machine on your own with augmented reality instructions versus calling the repairman. Or you may be able to travel to a different city and walk down the street with an app that shows you digital information over what you’re viewing versus reading about it in a bulky guide book.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Apps #Applications #AR #VR #VirtualReality #AugmentedReality

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Case Study: Try it Before you Buy it

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Have you ever shopped for a critical piece of furniture such as a table or couch, and in the store you think it looks fabulous, but once you get it home, it’s not the right fit, or the color doesn’t go with your paint or other décor?

Furniture shopping can be tricky. But what if you could virtually bring that piece of furniture into your home and assess how it looks before you buy it? Well, there’s an app for that, brilliantly designed by the mega home store, Ikea.

Ikea’s app utilizes augmented reality technology, allowing you to shop by virtually placing the piece of furniture from its website within the image of your room that’s displayed on your device. You can change the color, the layout, and other elements to work through the decision process. You can design your dream room right on your device!

All of this technology has a common goal: to create a more savvy and convenient customer shopping experience for people buying a product or service. Better experiences come with easier interactions, better communication, virtual demonstrations and trials, and more. This empowers the customer to make wiser, more confident purchasing decisions.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Apps #Applications #AR #VR #VirtualReality #AugmentedReality

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Remembering the 2011 Tsunami & Earthquake

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Remembering the 2011 Tsunam... Remembering the 2011 Tsunam... Remembering the 2011 Tsunam... Remembering the 2011 Tsunam... Remembering the 2011 Tsunam...
On March 11, 2011, a 9.0 magnitude earthquake created a tsunami that hit the coast of Japan killing 15,000 and injuring more than 6,000 others. As we look back and remember those we lost and the vast number of people affected, our thoughts and prayers are still with those who lives were forever changed on that day.

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Case Study: The Hybrid Store Experience

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Last year, Nordstrom opened a store with no inventory – yes, NO INVENTORY.

How could that be?

Its first boutique-style store, called Nordstrom Local, opened in Los Angeles last October. The store is only 3,000 square feet. It’s a new test for the giant department store. Although there is no inventory, it has large dressing rooms so you can try on the items you purchased online and sent to the store for curbside pickup. While you’re there, you can also make a return or have your garment tailored if needed; you can sit and enjoy a beverage, work with a personal stylist, even get your nails done.

This “hybrid store” concept is being tried by several of the giants. Amazon purchased Whole Foods, Fedex purchased Kinkos … we want the familiarity of the big box store and the convenience of online shopping, so companies are developing a hybrid of both experiences for us.

Although it’s hard to say if brick and mortar stores will ever go away completely, the trend is definitely steering away from mega-sized retail buildings with the help of online purchasing.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #OnlineShopping #Retail #AR #AugmentedReality

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Case Study: Innovation Starts with Failure

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Not all technology and innovation is going to work for all business models, but without trying them first, or at least researching them, we can never know the possibilities. So let’s see how some of the larger companies are trying out augmented reality (AR) to make their products more accessible and popular. We’ll start with our first case study, featuring Neiman Marcus.

The high-end store has vowed to stay current with new technology, and even has its own department called the innovation lab, or iLab for short, since 2012. Scott Emmons, head of iLab, was quoted on retaildive.com, saying,

“While failures don’t produce an immediate return on investment, they do provide a valuable learning experience. Not everything works,” he said. "Most of the time, it won’t.”

“Your companies are geared toward success, and you have to think about these experiments not as failures, but as learnings that can be applied to future projects.”
Source: retaildive.com

So far, however, Neiman Marcus has developed some cool AR technology to help its customers get a convenient and thorough shopping experience:

Snap. Find. Shop:

When you download the Neiman Marcus app, you can take a picture of an item you like, such as shoes or a handbag, and the app will find something very similar to that item available for purchase. Whether you buy it or not, the app is kind of fun to explore.

Memory Mirror:

Neiman Marcus created a digital mirror so you can see different colors and styles on you. You can view outfits side by side to compare; you can save your “try on” experience to view at home later on, or you can share your images with someone else for a second opinion. Check out the YouTube video for a visual explanation of how it works: https://youtu.be/Xp7s_kCHJS0
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Apps #Applications #AR #VR #VirtualReality #AugmentedReality

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The Future of Business in an Altered Reality World

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Your reality -- what you see, what you hear, and possibly what you smell and touch, may be impacted by some sort of altered reality. Even major companies are starting to implement different “virtual reality” (VR) or “augmented reality” (AR) techniques into their customer experiences, and we are going to touch on a few of those this month. The hope is you’ll read our case studies and see from a business stand point, where your company could go and grow as technology develops.

First things first: What is the difference between VR and AR? Because they are not the same.

VR is within a closed screen that simulates a new environment, and it brings new experiences outside of the viewer’s reality within view. Virtual Reality happens with some sort of viewer you wear; a headset.

AR happens in the real world in front of you. It combines the real world with digital information; it enhances your reality. It’s often referred to as a layer of information over what you’re seeing in front of you. For example, an app that takes a picture of your living room, and let’s you digitally place a couch in the room so you can see how it looks and fits before purchasing the real thing. Or an app that allows you to “try on” a new lipstick color by digitally placing it over a picture of your lips.

You see, VR and AR aren't just for gamers. Yes, games with headsets are played within virtual worlds, and Pokémon Go is an AR game where the Pokémon world gets layered over your real world through an app. But altered realities can work in our real lives too, and in our business environments. We’ll discuss this topic more thoroughly through case studies all month long.
#PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Apps #Applications #AugmentedReality #AR #VirtualReality #VR

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