AI Voice: How Businesses Can Use it to Their Advantage
Apr
11
Rather than just simply converting text to speech, AI voice works to replicate a more natural-sounding voice, adding different intonations, pauses, and overall character. The result sounds like an actual human being. That is when it’s done correctly. While it can just be a fun tool to play with, businesses today have discovered that it’s opened up a myriad of opportunities. Voice AI is easily customizable, and cost-efficient, while allowing businesses to overcome accessibility issues and expand to a more global reach. And they’re using them to their advantage. Here's how.
Sonic Branding
Sonic branding refers to using sound to create brand recognition. Some popular examples include McDonalds’ da da da da duh, I’m lovin’ it jingle or Netflix’s ta-dum sound. A Leicester University study reported that brands including music in their brand identity are 96% more likely to be remembered by customers when compared to brands without it. With voice AI, businesses can create something similar of their own. Especially since using voice AI will make it much easier and cheaper to produce.
Customer Service
Conversations between customer service representatives and customers have always had one of the same complaints: they’re impersonal. The solution to that problem is personalization; customers want to feel valued, and the best way to do that is by personalizing their experiences. However, for larger companies, it means investing a lot more money in manpower, because what’s more personable than an actual live person? Since voice AI sounds so life-like today, it can work as a great replacement for smaller customer service communications.
Multilingual Customer Interactions
For businesses looking to expand globally or reach a more diverse audience, providing multilingual support can help businesses stand out. But it isn’t easy since it'd mean creating multiple customer support teams, each specializing in different languages. Instead, they can create pre-set automated responses in different languages for certain queries with AI voice. Businesses can create pre-set automated responses in different languages for certain queries with AI voice.
As AI voice continues to improve over time, people will continue to find more uses for it, whether it's for personal or business use. While text-to-speech technology has existed for a long time, deep learning has transformed it into something that feels entirely new. But while AI voice advances, there's still something to be said about using real live people in your business and marketing efforts. People crave connection, and while AI voices sound realistic, it doesn't mean it'll necessarily replace the real thing.
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