When you buy a product, as a consumer you need to see the value in the product or service you are buying. So, many people ask "what is the value?" but the question should be "how do create value?"
If two companies are selling exactly the same product, how do you decide which company you buy the product from? Many answer "Price". If I am buying the same product, people want t pay as little as possible. Internet is a good place for that. People can search the net to find the best price.
But is best price enough? Of cause you need to set your price competitively but you need to offer something more. That "More" is what I think we call "Value". And the value is not so easy to create. That what I am learning from selling items online. But I am keep trying.
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