PSPINC CEO Kenichi Uchikura's Blog

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

Customers are aging!

Jun

1 tweet

Alway look ahead because target is always ... well aging.

Well, it is a fact of life that everybody gets old. I am not saying it is bad. But you business needs to address this fact. Think about ages of your customer for a minute. How old were they when they became your customer? How old are they now? When they retire (they will soon or later), who is going to be your contact person?

You need to start working with the next generations of customers to survive. We are getting older too. So, we really need t address who is succeeding you as well. I hear many story that the father passed on their business to their child and you lost your account. That will happen if you are not careful and be ready.

#marketing #pspinc #uchikuraco #valueproposition