Ken Uchikura Newsletter Vol. 260 Supporting Direct Sales
Nov
22
Supporting Direct Sales
In the traditional model, manufacturers send products through distribution channels to retailers, who, in turn, sell them to consumers. However, the internet now lets manufacturing companies directly sell their products. Yet, this shift brings forth challenges that were absent in the past. Let's explore them.
Product Inventory:
Previously distributed through channels and retail stores, manufacturing companies now must manage all inventory in-house.
Product Shipping:
To sell directly to consumers, product shipping requires an in-house infrastructure.
Support:
Manufacturers are now responsible for providing direct customer support, which was previously a retailer’s role.
Returns Processing:
As part of customer support, manufacturers must also manage processing product returns.
Billing Process:
The website must add the billing feature for every individual sale.
A Website for Direct Sales:
The team must develop a suitable website specifically made for direct sales.
To overcome these challenges, companies must establish an infrastructure for direct sales. Amazon consistently excels in delivering these elements, leveraging its logistics capabilities to match traditional distributors and retailers. It's crucial not to assume that "Amazon equals direct sales".
If you aim to engage in direct sales independently, you must prepare these elements yourself. We offer various services to support such companies in building and managing these essential components.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.
In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.
PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.
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