What your company should do BEFORE building a website

Oftentimes when a company needs a new website, they just want to get it built as soon as possible. In reality, that doesn’t provide you with the best finished product. Here are a few very important steps your company should do before building a website:

Take the time to understand your users.

Who are you trying to reach? If you take a moment to understand who your target audience is, then you can start to formulate the best strategy for getting through to them. Who are they? What is it they want? What type of language and/or imagery is most likely to appeal to them? Remember, you aren’t trying to sell your services to yourself, so if your website is acting as a sales tool then you shouldn’t be building the website for yourself either. Build it for your users.

Determine your end goal.

What’s the ideal outcome from a visitor to your website? Do you want visitors to schedule an appointment? Maybe there’s a particular product or service you want to showcase? Perhaps you just want them to follow you on social media? Once you have an end goal in mind you’re ready to move onto the next step.

Create and organize your content.

This is the definitely the most difficult and also the most important step in this process. Your content is what will attract and retain users to your website. It’s also what will help you rank well in Google searches. It’s critical that you take the time to create meaningful content and organize it appropriately if you want your website to work for you. Using what you know from the last two steps, create content that is appealing to your target users, and organize it in a way that steers them towards your end goal. Use color, space, verbiage, and imagery to point them in the direction of your featured product or service.

Once you’ve taken these steps, you’re just about ready to start designing your new website. If you need some help with that, or just want to make sure you have a beautiful finished product to show for all of your hard work, don’t hesitate to reach out and let our professional designers do the heavy lifting for you. We’re here to help.
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Pacific Software Publishing, Inc.

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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

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