3 reasons your website needs to be mobile-friendly

For years we have been advocating for the importance of mobile-friendly, responsive websites. Today we are discussing 3 reasons this is a MUST.

Mobile browsing accounts for about half of worldwide web traffic

Yes, you read that correctly. Approximately 50% of the websites viewed from around the world are being viewed on mobile devices. A large number of your customers are viewing your website on a smartphone. A website that requires a lot of pinching and zooming, invites them to leave immediately - potentially costing you a sale.

Makes your business look more professional

It is important to set yourself apart from your competition. Your website provides you with another means to do this. If you are competing for a potential customer’s business and they are comparing websites. If one business has an outdated website that looks bad on their phone, and the other has a modern and mobile-friendly website - their decision very likely will be swayed. In many cases, your website is the first impression your business provides to potential customers - make sure you look professional.

Mobile-friendly websites rank higher on search engines

Search engines like Google have made it clear if you have a mobile-friendly website you have opportunities to improve your search rank.

This is done for a couple of reasons:

A mobile-friendly website is providing a better experience to 50% of the web (as previously described). Therefore, to search engines, you are likely providing modern and up-to-date content.
Sites built for mobile are usually optimized to run faster and more efficiently. Faster websites are also given a ranking boost by search engines for providing a better quality experience.

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If you have a website that is unattractive, looks really small on a mobile device, or is really hard to use, you should consider a complete website refresh. Remember, your website is an extension of your business, and in many cases is the first impression your users see.

It can be overwhelming to determine where to start with so many web builders, tools, and options out there. We have experience in all facets of business website development. So reach out to us and let us know if you need some help, or just want to discuss the options.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.