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PSPINC What's New Newsletter Vol. 88 "A product that everyone will like"

PSPINC What's New Newslette...
When you are thinking of creating a new product, it is natural to think about who is going to use the product. The market is the target audience that is likely to buy it. The value of a product is often expressed in terms of what percentage of the market it has. This is another way to advertise the value of a product, not by its function, but by its market share.

Needless to say, when we design a product, we target the one with the largest market size. Is this the right way to think? For example, when considering the U.S. market, there is a way to create a product that can be used by anyone living in the U.S. and make it known to a large number of people, but in reality, the larger the market, the more difficult it becomes to advertise.

If this is the case, it is more reasonable to market to a limited number of people even if the product itself is the same. For example, a service that targets only Japanese speakers in the U.S. is a small market, but one that is easy to identify. Many people in the U.S. come from Mexico and Central America, so it might be a good idea to market to Spanish speakers.

There is also a way to market based on race. In this case, marketing only to Caucasians is likely to be controversial in the U.S. right now, so it may be a problem. However, I don't think there is a problem with services that target minorities. We need to stop thinking that the bigger the market, the better, and start thinking about marketing to distinct groups.

Pacific Software Publishing, Inc.
1404 140th Place NE, Bellevue, WA 98007 USA

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at or visit us online at
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