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PSPINC will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design, Custom Development, Email Marketing, a number of additional business tools, technical support, and so much more. Visit to learn more.

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What is an Affinity Diagram?

What is an Affinity Diagram?

Affinity diagramming is a technique created by Japanese anthropologist Jiro Kawakita in the 1960’s. It’s an idea creation method designed to help you organize ideas by their natural relationships with each other. It can be helpful for organizing and consolidating information about products, processes, or other complex issues or problems.

It’s a technique often used by Product Designers to help decide how to best organize information for an app or website in a way that will be most intuitive for users who might be unfamiliar with certain products or services.

How to use the Affinity Diagram technique:

  • Gather your product team for a brainstorming session.

  • Record notes and ideas about a specific product onto note cards or sticky notes.

  • Have the entire group organize notes/ideas into groups that are in some way related.

  • Have a discussion with your team to define categories from these relationships, and select header cards for the various categories that clearly identify the common thread.

Affinity Diagramming can be a very useful method to help you come up with your information architecture for a website or application. It allows you to move beyond habitual thinking and preconceived categories, utilizing a more intuitive approach to grouping information. This can result in a product structure that is easier to understand for end users.

The PSPINC design team would be happy to help you organize your website in a way that best serves your target audience.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at or visit us online at
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