Does getting what your customers are thinking important to you?
Does clicking on just a face on the OpinionStand give you an enough feedback?
Do you need to know why people are happy or unhappy?
Knowing customers' opinion is the first step. It is not the conclusion, it is just a beginning.
Something you should read.
80% of businesses believe they provide “superior” customer service. But only 8% of customers would describe the service they’ve received in such glowing terms. When customers aren’t happy, there’s often significant damage done. In fact, U.S. businesses collectively lose an estimated $83 billion a year due to shoddy customer service.