Business Trip to Japan

I used to go to Costco to buy small gifts for meetings in Japan. But lately I am using Trader Joe's to buy gifts.
#valueproposition #pspinc #marketing #postinheaven #pompomwashere #dreamersi #opinionstand #pompomishere #feebackonpilotsbt

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Golf with Seattle Execs Friends

Inglewood Golf Club
Since 1919
100 years old.
I love the 4 four round.
I think we played in 3.5 Hours Today.
Beautiful but Challenging
18th hole par 5 ... I got my first birdy.
Score Card
I was invited to play golf at Inglewood Golf Club this morning. What a great golf course. I shot 51/44 = 95 today. I have a few excuses.

(1) This was my second full round of the year.
(2) I was recovering from the Arthritis and Infection of my foot joint.
(3) I was using company golf club with regular shaft (I usually play Stff).

But for that I think I played better than I was expecting especially the back nine.
#GolfInglewood

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Jigsaw Puzzle

I got a small 100 piece jigsaw puzzle from the Seattle Executives Classfication Talk other day. I opened it and build it ... it took long time.

But it is missing three pieces. Come on!!!
I am crying.
#pspinc #valueproposition #marketing #kiroboto #postinheaven #dreamersi #pompomwashere #pompomishere #feebackonpilotsbt

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Newsletter Vol. 24

I want to do marketing.

Dear Reader,

When you ask many applicants what they want to do, most of them say they want to do “Marketing”. When I hear that I asked them to define marketing. Then they tell me “Advertisement Creation”, “Advertisement Placement”, “Search Engine Optimization”, “Social Media Campaigns” and so on. So I ask if they think “Marketing” is a revenue-generating function of the company? Most of them think so.

I tell them unless you are a big corporation which has a lot of money to burn, “Marketing” is an expense. I understand the purpose of “marketing” is to generate revenue, but there is no guarantee that the money you spend will generate any income. So for me, “Marketing” is an expense which needs to be justified not just by the gut feeling, but the bottom line.

So, when you do your “Marketing”, you need to keep track of how much you spend how much you get back. You start small and test the water. When you find a small marketing program that generates at least what it costs, you start increasing the budge. Anything you do that generates no return, terminate it immediately.

Do not hire any outside marketing specialists. Their job is to make you spend money. They make nothing if you do not spend. Remember “Marketing” is an expense not revenue by itself.

***

Do you like what you have read? If so, please send me a comment to ken.uchikura@pspinc.com. If you do not like what you have read, you can unsubscribe any time by clicking the link below. You can also add someone as a subscriber at http://www.uchikura.co. Thank you.
#Newsletter #pspinc #valueproposition #marketing #kiroboto #postinheaven #dreamersi #pompomwashere #opinionstand #pompomishere #feebackonpilotsbt

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Use Click It Audio

Last year I was browsing the Internet and found an article that I was interested in - so I started to read it. I am not a fast reader and unlike newspapers or magazines, reading long articles can be very tiring. So, I selected the article and with a click of the right button on my mouse, I chose Speech (I'm a Mac user, and I don't know if Windows has this function). It started to read using computer synthesized audio.


Tired of reading?
Click on the icon above.


I thought it would be nice if the author of the article could read it for me. As a test, I recorded my voice using Mac Recorder and created an MP3 file. Then I tried to embed that audio file in to a web page. It turned out to be not so easy and the end result was very ugly on my screen. I needed a simple solution to upload audio and embed it in to websites and blogs. From there, we created the prototype of Click It Audio and showed it to some people.

ClickItAudio.com was registered in February 2018. Since then, we have added several features such as:

- Free signup for 3 audio file uploads
- Audio bumper appended to the end of free uploads
- Auto-generated QR code for each audio file
- Audio replacement (which allows the user to replace the audio up to 3 times)
- Custom Icon Upload
- RFID Activation Test

We are working with the professional audio recording company, Woodstock Media Group, to offer affordable and professional recording service as well. For more information on audio creation service, please check out https://woodstockmediagroup.com/clickit-audio.
#ClickItAudio #valueproposition #pspinc #pompomwashere #marketing #dreamersi #opinionstand #feebackonpilotsbt #postinheaven #pompomishere #kiroboto

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What is Click It Audio?

Manage you Audio Files in the cloud and play them anywhere.
http://www.clickitaudio.com
Last year I was browsing the Internet and found an article that I was interested in - so I started to read it. I am not a fast reader and unlike newspapers or magazines, reading long articles can be very tiring. So, I selected the article and with a click of the right button on my mouse, I chose Speech (I'm a Mac user, and I don't know if Windows has this function). It started to read using computer synthesized audio.


Tired of reading?
Click on the icon above.


I thought it would be nice if the author of the article could read it for me. As a test, I recorded my voice using Mac Recorder and created an MP3 file. Then I tried to embed that audio file in to a web page. It turned out to be not so easy and the end result was very ugly on my screen. I needed a simple solution to upload audio and embed it in to websites and blogs. From there, we created the prototype of Click It Audio and showed it to some people.

ClickItAudio.com was registered in February 2018. Since then, we have added several features such as:

- Free signup for 3 audio file uploads
- Audio bumper appended to the end of free uploads
- Auto-generated QR code for each audio file
- Audio replacement (which allows the user to replace the audio up to 3 times)
- Custom Icon Upload
- RFID Activation Test

We are working with the professional audio recording company, Woodstock Media Group, to offer affordable and professional recording service as well. For more information on audio creation service, please check out https://woodstockmediagroup.com/clickit-audio.
#ClickItAudio #valueproposition #pspinc #pompomwashere #marketing #dreamersi #opinionstand #feebackonpilotsbt #postinheaven #pompomishere #kiroboto

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Carpet being cleaned.

#pspinc #valueproposition #marketing

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Duke's VIP Program Registration

You always learn something.
I can build something like this and offer it to the restaurant customers.
#valueproposition #pspinc #marketing #pompomwashere #dreamersi #kiroboto #postinheaven #opinionstand #pompomishere #feebackonpilotsbt

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Hand Crafted Art at PSPinc Lobby

We are currently displaying the art designed and developed by the spouse of our employee at the lobby. What do you think?
#PSPinc #ArtDisplay

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Ken Uchikura Newsletter Vol. 23

Tokyo Station Drawing by K. Uchikura
Ken Uchikura Newsletter Vol. 23
05/09/2019

Too Late

You see many IT giants like HP, Microsoft, Google, Facebook, Amazon, Alibaba, eBay, DELL, Expedia, YouTube, Twitter, LinkedIn, Tesla, Line, What’s App and so on and think there will be no company like that anymore but I bet within a few years there will be some company you have never heard of will be in that list. I can also guarantee you that that company is not started by someone who thinks it is “Too Late”.

If you think it is “Too Late”, you are indeed “Too Late”. Even if you think it is not too late, it will not happen by itself. Do you think Bill Gates, Paul Allen, Steve Jobs, Steve Wozniak, Jeff Bezos, Mark Zuckerberg, Larry Page, Sergey Brin, Pierre Omidyar, Jack Ma, Elon Musk, Martin Eberhard, Marc Tarpenning, Michael Dell, Bill Hewlett, and David Packard made their company by just thinking about it?

There are a few things you need to be able to succeed. You and my success may not be the level of the companies above, but never the less you need to have flooring things.

You must work hard.
You must be smart.
You must have some luck.

I can guarantee that the stupid person (not politically correct) who don't work hard and have bad luck will not be successful. Ask yourself if you have those three things. Not everybody has that, then you should surround yourself with people who have those. But remember those people around you may succeed without you.

***

Do you like what you have read? If so, please send me a comment to ken.uchikura@pspinc.com. You can also add someone as a subscriber at http://www.uchikura.co. Thank you.
#kenUchikuraNewsletter #pspinc #valueproposition #dreamersi #marketing #pompomwashere #postinheaven

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