PSPINC CEO Kenichi Uchikura's Blog

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Blog Thread

SONY Action Camera

SONY Action Camera

Sep

1 tweet

A New Sony Action Camera got smaller but still missing the target.

I am sure it is a good good camera but it still missing a very important feature. Think about it, this type of camera will bet beaten up, wet, dropped, go thru mud an so on. This camera does not look well protected. It should have a full casing like GoPro.

What SONY is doing is trying to become GoPro by doing the same type of marketing as GoPro. That will not work. Here are somethings SONY should think about.

- Object Tracking
- 4 K based image stabilization
- Wireless live broadcasting
- Camera locator
- Full stereo sound recording
- Full disposable casing (inexpensive)

What do you think?

#Business #Marketing