Do you need a website?

Ever since the Internet started and businesses began using the Internet, I have always thought that a website and email are things that each business should have. Though lately I've been wondering if they are really necessary. There are two major reasons for this: first, social media and industry-specific diffusion is advancing, and second, when it comes to email, there is no problem using Gmail. I'm going to limit myself to talking about websites today, so I'll leave the Gmail discussion for another time.

Like myself, there are people who really don't have many opportunities to search for and view websites. Instead, we spend a lot of time reading social media and looking for and watching videos, which makes a website seem worthless. However, is it good for businesses to lose their website and rely on social media?

The first thing you need to think about is how social media is run, so let's think about it. Many social media sites are based on advertising, the collection of information (big data), and the sale of that data. For example, if you search for "buy a computer" on a search site, you will see ads for computers not only on that site, but on other sites as well. Needless to say, this means that the information is not contained within the search site.

The bottom line is that social media has no obligation or responsibility to provide your company's information to customers who need it. Their responsibility is to their advertisers. If you put your company's information only on social media, there is no guarantee that it will appear even if the customer specifies your company’s name. Ignoring social media is dangerous, but having your own website on your own domain is still the most basic minimum to exist on the Internet, in my opinion.

Still, I don't recommend spending a lot of time and money on creating a website. Even a website has to evolve. I think it is a good idea to be able to create a website that you can touch and update yourself. If you have any questions about websites, please feel free to ask, even if they are not made by my company.

https://webdexpress.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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