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PSPINC CEO Kenichi Uchikura's Blog

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  • Hashtag "#valueproposition" returned 758 results.

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

Seattle to Taipei

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Seattle to Vancouver on Q400 Seattle to Vancouver on Q400 SEATAC AIRPORT SEATAC AIRPORT Arrived in Vancouver Arrived in Vancouver 12 Hour Flight to Taipei I am ... 12 Hour Flight to Taipei
I am very happy to be on Business Class
Watch Godfather 1 and 2 (almost 7 hours)
Landing in Taipei Landing in Taipei Super Long Walk at Taipei Air... Super Long Walk at Taipei Airport Took Taxi to Hotel This is the... Took Taxi to Hotel
This is the main exhibit hall for Computex
International Visitors Receive ... International Visitors Receive Free MRT Rail Pass
Really ... This is a great service.
This is my hotel. This is my hotel.
It was a long day.
My travel started from Seattle to Vancouver, Vancouver to Taipei.
Taipei Airport to Hotel, Hotel to Comoutex Exhibit.
#Copmputex2019 #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Sunday Brunch

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Egg White Vegetable Omelet + ... Egg White Vegetable Omelet + Bagel

Breakfast Buffet + Coffee + Orange Juice + Coffee
$18.00
I always eat brunch at a restaurant. Today, I was at Bellevue Hilton Solarium Kitchen and Bar. I should star a Sunday breakfast / brunch club.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Simple Survey is Good but ...

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Simple Survey is Good but ... Simple Survey is Good but ...
When you do survey, keep it simple.
Survey itself becomes annoyance.

At the Alfa Romeo site, survey screen popped up. I said yes to that.
Then it took me to the survey site with tons of question asking me about my experience with the site.

That is stupid. I just arrived at the site and I have not seen anything. The survey asking me about my site experience ... my answer is NOTHING.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Do You Remember General Magic?

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General Magic General Magic
I got to watch this movie.

#GeneralMagic #dreamersi #kiroboto #marketing #pspinc #valueproposition

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Company Lunch Today

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Company Lunch Today
We had a company lunch today.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Click It Audio + Greeting Card

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Click It Audio + Greeting Card
One of the variations of using Click It Audio is to enable people to Ecore voice and paste it on the greeting card in the form of QR code.

Http://www.clickitaudio.com

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#clickitaudio #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #postinheaven #pspinc #valueproposition

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Business Trip to Japan

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Business Trip to Japan
I used to go to Costco to buy small gifts for meetings in Japan. But lately I am using Trader Joe's to buy gifts.
#dreamersi #feebackonpilotsbt #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Jigsaw Puzzle

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Jigsaw Puzzle
I got a small 100 piece jigsaw puzzle from the Seattle Executives Classfication Talk other day. I opened it and build it ... it took long time.

But it is missing three pieces. Come on!!!
I am crying.
#dreamersi #feebackonpilotsbt #kiroboto #marketing #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Newsletter Vol. 24

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Newsletter Vol. 24
I want to do marketing.

Dear Reader,

When you ask many applicants what they want to do, most of them say they want to do “Marketing”. When I hear that I asked them to define marketing. Then they tell me “Advertisement Creation”, “Advertisement Placement”, “Search Engine Optimization”, “Social Media Campaigns” and so on. So I ask if they think “Marketing” is a revenue-generating function of the company? Most of them think so.

I tell them unless you are a big corporation which has a lot of money to burn, “Marketing” is an expense. I understand the purpose of “marketing” is to generate revenue, but there is no guarantee that the money you spend will generate any income. So for me, “Marketing” is an expense which needs to be justified not just by the gut feeling, but the bottom line.

So, when you do your “Marketing”, you need to keep track of how much you spend how much you get back. You start small and test the water. When you find a small marketing program that generates at least what it costs, you start increasing the budge. Anything you do that generates no return, terminate it immediately.

Do not hire any outside marketing specialists. Their job is to make you spend money. They make nothing if you do not spend. Remember “Marketing” is an expense not revenue by itself.

***

Do you like what you have read? If so, please send me a comment to ken.uchikura@pspinc.com. If you do not like what you have read, you can unsubscribe any time by clicking the link below. You can also add someone as a subscriber at http://www.uchikura.co. Thank you.
#Newsletter #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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Use Click It Audio

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Use Click It Audio
Last year I was browsing the Internet and found an article that I was interested in - so I started to read it. I am not a fast reader and unlike newspapers or magazines, reading long articles can be very tiring. So, I selected the article and with a click of the right button on my mouse, I chose Speech (I'm a Mac user, and I don't know if Windows has this function). It started to read using computer synthesized audio.


Tired of reading?
Click on the icon above.


I thought it would be nice if the author of the article could read it for me. As a test, I recorded my voice using Mac Recorder and created an MP3 file. Then I tried to embed that audio file in to a web page. It turned out to be not so easy and the end result was very ugly on my screen. I needed a simple solution to upload audio and embed it in to websites and blogs. From there, we created the prototype of Click It Audio and showed it to some people.

ClickItAudio.com was registered in February 2018. Since then, we have added several features such as:

- Free signup for 3 audio file uploads
- Audio bumper appended to the end of free uploads
- Auto-generated QR code for each audio file
- Audio replacement (which allows the user to replace the audio up to 3 times)
- Custom Icon Upload
- RFID Activation Test

We are working with the professional audio recording company, Woodstock Media Group, to offer affordable and professional recording service as well. For more information on audio creation service, please check out https://woodstockmediagroup.com/clickit-audio.


The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.
#ClickItAudio #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

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