First Tuna Auctioned in Japan
Jan
5
The first auction of the year has begun in Japan. In Japan, the "first" of anything is traditionally traded at a premium price to celebrate the New Year. This year, the first tuna of the auction set a record-breaking price of 1.6 million USD(240,000,000 yen).
The sushi restaurant that purchased this prized tuna is selling Akami Nigiri and Toro Nigiri for less than 1,200 yen (approximately 8 USD) per piece, even though their actual cost exceeds 300 USD. This highlights the significant cultural and marketing value associated with the first auction of the year in Japan.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com
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