Email Marketing ... Things you need to know.

Oct

Distinguishing email marketing from SPAM and providing valuable information to customers involves the following steps:

(1) Obtain Consent: Firstly, before conducting email marketing, seek explicit consent from customers. Build a subscription list and provide options for both subscribing and unsubscribing. Prioritize consent to ensure that your emails are not regarded as SPAM.

(2) Transparency: Provide accurate and explicit sender information in your emails to clearly identify the sender to recipients. This is crucial to avoid fraudulent activities and concealment.

(3) Manage Frequency: Avoid bombarding customers with excessive emails and carefully manage the frequency of your email campaigns. Set an appropriate sending schedule to prevent over-sending.

(4) Customize: Provide customized content that aligns with the interests of the recipients. Instead of generic messages, deliver information that is valuable to individual recipients.

(5) Provide Valuable Information: Email content should be beneficial to the recipients. This can include sale information, special offers, news, educational content, and other valuable information.

(6) Subscription Options: Offer an easy way for customers to unsubscribe from your emails at any time and promptly address unsubscribe requests.

(7) Compliance with Legal Regulations: Adhere to email marketing laws and regulations in the relevant regions or countries. Compliance with regulations like GDPR and CAN-SPAM is essential.

(8) Security: Ensure the security of the emails you send and protect them from attacks by spammers.

By implementing these steps, email marketing can be distinguished from SPAM, building trust and gaining support from recipients. NewsMAIL, provided by PSPINC, is an email marketing platform that complies with these regulations, ensuring reliability. While email marketing is an effective means of communication, maintaining its trustworthiness is of paramount importance.

For more information, visit https://newsmail.com.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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Ken Uchikura Newsletter Vol. 254 Japan Versus the U.S.: Saw-Making

Oct

Japan Versus the U.S.: Saw-Making

The differences in culture and products between Japan and the U.S. are incredibly interesting, and in many cases, their respective histories and values impact them. Let’s look at saw-making as an example.

American culture tends to emphasize practicality and efficiency. Consequently, saws cut by pushing forwards. This is quite effective at quickly cutting large pieces of wood, which is why construction and carpentry workers widely use them. American product design pursues efficiency and productivity, which makes them suitable for large-scale projects.

On the other hand, Japanese culture tends to regard tradition and artistry highly. Japanese people designed saws that require people to pull them backward to cut, which allows for precise tasks and delicate wood processing. They use Japanese saws widely in tea ceremonies, woodworking, and traditional construction, which are crafts that require attention to detail.

The differences lie in aspects of product design rooted in culture and history and they reveal the individuality and values of both countries. Although I talked about saws, I feel that the differences between American culture, which emphasizes productivity, and Japanese culture, which emphasizes perfection, are well represented in the U.S. and Japan.