Is That "From" Address Real?

When you receive an email, the "From" address is supposed to show you who sent the message, and the "To" address indicates who the message is intended for. However, it's important to be aware that both of these pieces of information can be easily manipulated or "spoofed" by someone with malicious intent.

Email spoofing is a technique used by cybercriminals to make an email appear as if it is coming from a legitimate source, when in fact it is not. This can be done for various reasons, such as phishing attacks, where the attacker tries to trick you into providing sensitive information like passwords or credit card numbers, or simply to spread malware by making you believe the email is from a trusted contact.

Because the "From" address can be faked, it's crucial to be cautious and not automatically trust emails based on the sender's name or address alone. Always verify the authenticity of unexpected emails, especially if they ask for personal information or prompt you to click on links or download attachments.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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Can We Expect Different Results by Repeating the Same Actions?

In both business and life, it’s natural to want things to improve. However, as the saying goes, "progress is impossible without change, and those who cannot change their minds cannot change anything," if we want to make improvements, we must make active steps to make that happen. Simply repeating the same actions will not lead to new, desired results.

While many may be satisfied with the status quo, even the most successful businesses need to continually make small improvements, refinements, and reforms. Without this, their success may fade over time, and risk losing their competitive edge. In today’s rapidly changing society, the ability to continuously adapt is crucial. Every aspect of our environment, from technological advancements to shifting customer needs and market trends, is constantly evolving.

So, what specifically should we change, and how should we go about it? The first step in finding the answer is to thoroughly understand your current situation. It’s also essential to identify the gap between our current state and the goals we want to achieve, or the needs of our customers. This gap identifies where change is necessary, and where to focus.

For example, we can incorporate customer feedback to improve products and services, review and streamline business processes to increase efficiency, or adopt new technologies to enhance competitiveness. However, the most important thing is not just to change for the sake of change but to have a clear purpose behind it. When the purpose is clear, the change becomes truly valuable and serves as a driving force for the growth of the entire organization.

As business leaders, it is our responsibility to constantly reassess the current situation, identify necessary changes, and take bold action. I encourage you to be mindful of the "things that need to change" in your daily work and make a conscious effort to implement those changes. Instead of repeating the same actions, let’s work together to build organizations that continuously evolve by looking at things from new perspectives.