Last Seattle Executives Meeting as a main member.

Dec

20

I joined the Seattle Executives Association in 2003, and today marks my retirement from active membership in the association. I am pleased to announce that I have entrusted my membership to Ryan Heinrichs, who will be stepping into my role. Going forward, I will transition to the position of an alternate member. While I may not be present at every meeting as an alternate member, I am committed to maintaining my association with the organization.

For more information, you can visit https://seattleexec.org

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

PSPINC Helps You Move Your Website and Email.

Dec

20

PSPINC not only provides hosting services but also offers web and email migration for users. Here are some reasons for this:

1. Seamless Migration Experience: PSPINC integrates web and email migration into its hosting services, ensuring users enjoy a seamless and smooth migration experience.

2. Efficient Data Transfer: PSPINC experts provide efficient means to transfer web and email data quickly and securely. This allows users to migrate their data to the new hosting environment through proper procedures.

3. Minimal Downtime: PSPINC ensures minimal service disruption during migration. This enables users to continue their business operations and site management while transitioning to the new environment.

4. Proper Support: PSPINC offers appropriate support during the migration process. In case users encounter issues, a dedicated support team is available to assist, ensuring a smooth transition.

5. Data Security and Protection: PSPINC prioritizes the security and protection of users' web and email data. Through a secure migration process, data is transferred safely to the new environment.

6. Adaptation to User Needs: PSPINC provides effective migration to adapt to the features and requirements users expect in the new hosting environment. This allows users to derive maximum benefits from the new environment.

With these factors, PSPINC offers comprehensive services, addressing the needs of users in web and email migration.

https://dreamersi.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Ken Uchikura Newsletter Vol. 264 What Do Salespeople Need?

Dec

20

What Do Salespeople Need?

People might associate salespeople with the image of “peddling” since they’re primarily responsible for selling products and services. However, merely approaching someone out of the blue and asking, “Would you like to buy this product?” or saying, “We’re introducing this product right now”, doesn’t lead to a purchase. Salespeople need to understand customers’ needs and try to sell products and services that align with those needs. Let's delve into the essential elements salespeople need to achieve this.

1. Communication Skills

Sales hinge on effective communication with customers. Good communication skills are crucial to understanding the customer's needs and challenges so they can then propose suitable solutions.

2. Listening Skills

Listening to customers attentively is vital to understanding their needs and requests. Eliciting pertinent information by asking relevant questions lets salespeople formulate proposals that meet or even exceed customers’ expectations.

3. Sincerity and Reliability

Trust forms the basis of long-term business relationships. Keeping promises and demonstrating sincerity are fundamental to building customer trust.

4. Knowledge of Products and Services

Being knowledgeable about what you’re selling is imperative. Without this, it’s impossible for salespeople to provide customers with appropriate advice and proposals, so specific knowledge about products and services is crucial.

5. Problem-Solving Skills

The ability to offer flexible and effective solutions to customer issues and problems is essential. Exceeding customer expectations is the key to success in sales.

6. Positive Attitude

Salespeople encounter challenging situations, but maintaining a positive and proactive attitude is crucial. Viewing difficulties as opportunities and actively working toward solutions is essential.

7. Analytical Skills and Strategy

Analyzing the market and understanding competitors is vital to succeed in sales. A strategic approach to customer needs is necessary to enhance and sustain competitiveness.

By combining these factors with strong client relationships, you can achieve incredible results. Share your story with PSPINC's sales team. We would love to hear them.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Web Marketing Seminar ... Would you be interested?

Dec

20

Photo by Pavel Danilyuk: https://www.pexels.com

PSPINC will be hosting a WEB Marketing Seminar in San Diego.

Would you like to see this seminar to be conducted online or in your local area?

Seminar Content:

Building on the success of our previous web marketing seminar, which achieved a satisfaction rate of 100%, we are excited to introduce a new edition!

⚫ If you receive minimal inquiries through your website
⚫ If your website lacks a clear purpose
⚫ If you're uncertain about how to attract visitors to your website

If any of the above applies to you, we extend a warm invitation for you to join this seminar. PSPINC, a company with a wealth of experience in creating websites of all sizes, will provide a comprehensive explanation of constructing websites that lead to effective marketing. Attracting visitors to your website becomes less challenging when you understand the key points.

By participating in this seminar, you will gain insights into the essentials of effective website marketing. Even if you don't have a website yet, you are more than welcome to attend. Please feel free to reach out to us with any questions or inquiries at any time.

https://pspinc.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Fixed-rate Web Development

Dec

19

Concerns about budget uncertainty are common when it comes to creating a website. That's why PSPINC offers a fixed-rate web development service tailored to your budget. This ensures that the costs associated with the creation are clear, allowing you to proceed with building your website with confidence.

Currently, we are offering a special discount of $200 off our "Starter Plan," which is regularly priced at $999. This plan includes the fundamental aspects of web page creation, providing you with professional web design at an affordable rate. For more details, please refer to the links below:

https://www.pspinc.com/web-design

By selecting a plan that aligns with your budget, you can proceed with the website creation process confidently. If you have any questions or uncertainties, feel free to reach out to us. We're here to assist you.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

I Broke a Code of Conduct

Dec

18

I visited the Premier Outlet Mall in Northbend yesterday and noticed a "Code of Conduct" posted, prompting me to take a picture. Upon reviewing the code of conduct at home, I discovered that I unintentionally violated one of its rules by capturing the image.

In today's digital era, requesting individuals not to take pictures is akin to asking, "Please refrain from promoting these businesses on social media." But it is their choice.

Code of Conduct

Thank you for choosing a Simon shopper center as your destination for shopping, great food, and entertainment. It is our desire to provide you with an enjoyable and delightful shopping experience. We ask all of our guests to conduct themselves in a respectful way in accordance with the code of conduct and all laws and local ordinances.

1. Wear appropriate clothing. Hoodies are acceptable.
2. Disruptive behavior is prohibited.
3. No weapons.
4. Possession of open alcoholic beverages, except in designated areas, is prohibited.
5. No solicitation.
6. No pets (except service animals).
7. Engaging in non-commercial expressive activity, not sponsored by the center, is prohibited.
8. Smoking, except in designated areas, is prohibited.
9. No loitering.
10. No photographs or video recordings of any kind for commercial use. Video is acceptable for non-commercial and non-disruptive purposes.
11. Use of transmitters, radar, lasers, beacons, cellular triangulation, GPS, Wi-Fi, Bluetooth, magnetic or barometric technologies, or geographic information systems of any kind to capture geographic location or spatial data for commercial use is prohibited.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

This is not a good sign.

Dec

17

I was at the outlet mall in North Bend this morning and noticed that the entrance to the COACH store was boarded up. Curious about the situation, I inquired with the individuals inside, and they informed me that a man in a pickup truck had driven into the front door, breaking into the store.

It was unexpected to witness such an incident in North Bend, a quiet suburb of Seattle. According to the information I gathered, there is video footage of the crime, revealing that the intruder did not have any face covering. I sincerely hope that law enforcement catches the thief and ensures proper prosecution for this incident.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

PSPINC White Elephant Gift Exchange

Dec

15

We had fun playing White Elephant Goft Exchange at PSPINC today.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Do not open your business call with ...

Dec

15

Commencing a sales call with a closed-ended question such as "Would you like to see more xxxx?" assumes an affirmative response and may not effectively engage the prospect. To enhance the effectiveness of the call, it is advisable to initiate the conversation with open-ended questions that encourage discussion and provide insights into the prospect's needs and challenges.

Rather than presuming a positive reply, utilizing questions that prompt the prospect to share their perspectives and goals establishes a more meaningful dialogue. Examples of such questions involve inquiring about the challenges their business is currently facing, their ongoing goals, their approach to specific aspects related to your product or service, their vision for a successful partnership, and the industry trends they are navigating.

By initiating the conversation with open-ended questions, the sales professional positions themselves as consultative and attentive. This approach allows for a more genuine exchange, facilitating the collection of pertinent information to tailor the pitch and demonstrate a sincere interest in fostering a mutually beneficial business relationship.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Define your target!!!

Dec

15

When selling products or services, it is crucial to clearly define the target market. Focusing on specific customer segments or needs makes it easier to create messages and devise sales strategies. Conversely, products or services designed for a broad audience can make it challenging to identify and target a specific market, leading to intense competition. Below, I elaborate on these perspectives.

1. Understanding the Target Market and Crafting Compelling Messages: Understanding who the product or service is intended for is a critical step in grasping the expectations and needs of that market. Creating messages tailored to specific customer segments enhances appeal within that market. A deep understanding of the target market allows for emphasizing the unique features of the product or service, making the proposition more attractive to customers.

2. Market Limitation and Avoiding Competition: Focusing a product or service on a specific market is beneficial for differentiation and avoiding intense competition. A broad market often results in fierce competition and price wars. On the other hand, narrowing the focus to a specific market reduces the number of competitors, minimizing the likelihood of customers switching to alternatives from other companies. This facilitates the pursuit of value and differentiation beyond just pricing.

3. Starting from a Small Market and Growing: Initially, limiting the market may seem like starting in a small space, but concentrating efforts on building a share and enhancing satisfaction gradually leads to growth. Catering to specific needs in a small market allows for the establishment of strong bonds with customers. Success in this market can serve as a foundation for expansion into other markets, leveraging a strong brand and track record.

4. Optimization for Specific Markets and Increasing Customer Loyalty: Focusing on a specific market allows for optimizing products or services to meet the unique needs of that market. This optimization enhances customer satisfaction and, consequently, increases customer loyalty. Delivering excellent customer experiences in a specific market promotes repeat purchases and word-of-mouth referrals, facilitating the acquisition of new customers.

In summary, limiting the market can offer unique advantages for businesses. By concentrating efforts on a specific market, differentiation can be achieved, leading to a strong and stable position in the long term.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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