PSPINC Official Company Blog

DIY a Professional Website

Oct

3

In 2019 a professional website is easy to come by at just about any budget. Even if you don’t sell online and have no need for an e-commerce site, your brick and mortar store should still have an online presence – otherwise you may be selling yourself short. You may be missing out on exposure from potential customers who are searching online for a business like yours.

A website doesn’t have to be elaborate with many pages or functionalities. It can be a few simple pages with great imagery, information about your business, and contact information for how and where you can be reached.

Let’s say you own a small yoga studio. A website would serve as a place where people can learn about the different types of classes you offer with details about your schedule, rates, location, contact info, liability info, photos of your studio, info on what to wear or bring, and more. For people who find your website online, you’ve just answered a lot of questions for them before they ever stepped foot inside your building. Your website is your best opportunity for a great first impression.

At PSP, we have a smart program called Dreamersi, offering web and email hosting for just $250 a year. This plan includes:

- Free domain with hosting plan
- 1 Website
- 10 GB Web Space
- Free WebdeXpress Website Builder
- Easy WordPress Install
- Website Reporting
- SSL Certificate (add-on)
- Secure Hosting Environment
- 24/7 Monitoring
- 10 GB Email Space
- Unlimited Email Accounts
- Online Webmail
- Website & Email Backup
- Privacy Protection (add-on)

We’ve made it easy to get your website up and running. You can choose to build it yourself, or if you prefer help, let’s talk about customization options. We’re here to get your business noticed online. Follow along this month as we continue to give tips on designing a smart website for your small business.

#Blog #BusinessTips #ENnews #PSPinc #SmallBusiness #Technology #WebHosting #WebTools #Website

Best Domain + Web + Email Hosting

Sep

27

Your online presence starts here!
http://www.dreamersi.com

What sets Dreamersi apart from other hosting companies is our superior customer service. We offer 24/7 support to our clients, and you'll speak to a real person, not some automated machine.

Get your 20% Off Coupon here!

#blog #businesstips #dreamersi #ennews #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webhosting #webtools

Celebrate Diversity in the Workplace

Sep

26

image source: pixabay.com

Recently, PSP was named one of Washington State’s Largest Minority-Owned Companies by the Puget Sound Business Journal. Diversity in the workplace is something we value as a company, and something we also like to celebrate.

Here are some simple ways your office can celebrate diversity too:

A Bulletin Board. Set up a bulletin board in the break room or a main hallway and highlight employees with pictures and a short bio. You might also hang a world map and invite employees to pin their birthplace. Brag about the number of languages spoken in your office by advertising the count on the board.

Holidays. Acknowledge multicultural religious or holiday celebrations in your office by keeping them on your calendar and asking how employees (who take part) plan to celebrate. Be mindful and respectful of those days when scheduling meetings and allow employees flexibility if needed.

Staff Lunches. Host occasional lunches for your staff featuring foods from different cultures. Consider hosting a staff potluck and ask employees if they wish to bring a common or favorite dish from their country of origin. While indulging in a delicious lunch, you could also ask employees (make it optional, with advance warning) if they wish to share an aspect of their culture others may not know about.

Consulting. Consider hiring someone who is an expert in diversity training to help improve mutually-respectful communication throughout your office.

Survey. Send out an anonymous survey to your staff asking for their ideas too! You may be surprised at the response you get back, and bring in some new ideas. But most importantly, your employees might appreciate that you’re thinking of ways to celebrate diversity and appreciate their unique cultural differences.

#Blog #BusinessTips #CelebrateDiversity #Diversity #ENnews #Inclusion #MinorityOwnedBusiness #PSPinc #SmallBusiness #Technology

FREE CRM

Sep

24

Try our easy to use CRM software at no charge.
This is not a trial version. It is full functional system.

https://pilot.pspinc.com/

#PilotCRM #PacificSoftwarePublishingInc #PSPinc #FreeSoftware #SoftwareAsAService #SaaSCRM

#PilotCRM #blog #businesstips #dreamersi #ennews #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webhosting #webtools

PSPinc Among Top Minority-Owned Companies in WA State

Sep

19

image source: pixabay.com

PSP was recently ranked number 36 for Largest Minority-Owned Companies in Washington State by the Puget Sound Business Journal.

According to bizjournals.com, “To qualify for The List, companies must be headquartered in Washington and should be at least 51 percent minority owned. Companies must have recorded revenue of at least $500,000 in 2016 and operate as an independent, privately held corporation, proprietorship or partnership (not a subsidiary or division of another company).”

To be ranked among the top 100 and even within the top 50 companies in Washington is a high honor. Not only are we a majority minority-owned company, we are also proud of our diverse staff, clients and partnerships. We are largely staffed with employees from various cultural backgrounds as well as work for and alongside other minority-owned companies.

“We value diversity in our workplace and we're so happy to see so many other companies on the list too. We will do our best to rank better than 36th next year by delivering better products and services.” – PSP Founder and President, Kenichi Uchikura

To mark this achievement, we want to highlight some ways businesses can celebrate and recognize diversity in the workplace. Stay tuned for our next blog post with some simple ideas for your office.

#Blog #BusinessTips #CelebrateDiversity #Diversity #ENnews #Inclusion #MinorityOwnedBusiness #PSPinc #SmallBusiness #Technology

Here is how to review a page on Google.

Sep

13

Search Google by the Company Name.
On the Google result page, you see a company info on the right-hand side.

When you click on the "Reviews" ... above popup will appear.
Click on the "Write a Review" button.

You will be directed to the review page.
This is where you will write a review.

If you had a good experience with any company, people would like to hear about it by means of "Reviews". If you want to write a reviews, here is how you do it. Please check the process above.

If you walked like to know more about Google Review for you business, please contact us at info@pspinc.com
We are more than happy to explain what you would like to know about Reviews and Web Promotions.

#blog #businesstips #dreamersi #ennews #geomarketing #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webtools

Find out How your Website is Performing

Sep

12

image source: pixabay.com

Google Analytics is a good way to see how your website is performing. You can see how many people visited and how they behaved (did they exit right away vs. staying on the site to browse?) and even better, you can learn where they’re coming from, what language they speak, and other demographic information. You can also use Google Webmaster Tools to evaluate your web performance. Both are free tools provided by Google:

Analytics:
https://analytics.google.com/analytics/

Webmaster Tools:
https://www.google.com/webmasters/

Webmaster Tools require you to embed HTML into your site. This HTML file is provided once you setup your website on Google Webmaster Tools. You will need to have access to your web server via FTP and place it on the website root directory. Basically, Google needs to “crawl” your site to take advantage of this tool.

Google Webmaster Tools work great in conjunction with Analytics because Webmaster Tools can provide you more detailed information on how people are finding you. It can also point you to issues and problems with your site, such as any broken links or missing pages called “404 Not Found” errors.

The biggest advantage of using Google Webmaster Tools for business is seeing how customers find you online. It provides data on the number of ad impressions or page views generated from search engines. You can also see the click through rates (CTR) from Google to your site.

In short, Google Webmaster Tools gives you the data you need to analyze how people are finding you and what’s driving traffic to your website, while Google Analytics can give you the data on who the visitors are and how they behave once they arrive on your site.

This kind of knowledge is powerful for your business and we encourage taking advantage of these free tools.

#Analytics #Blog #BusinessTips #ENnews #Google #GoogleAnalytics #GoogleWebmasterTools #PSPinc #SmallBusiness #Technology

Email server being attacked by SPAM.

Sep

9

Currently we are expecting very heaver email traffic to our servers. This is causing our system to slow down and not being able to deliver email.

This has started around 1:30pm on 9/9/19. We will keep you posted when it becomes normal.

#blog #businesstips #dreamersi #ennews #geomarketing #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webtools

Making Sense of Google AdSense and AdWords

Sep

5

Sometimes we “techies” choose names for our products and services that don’t make a lot of sense and often warrants further explanation. When you first see a service like Google AdWords or Google AdSense, we don’t blame if you if you’re puzzled, and we’re here to help make AdSense make more sense to you.

Let’s cover some basics. Google makes money by selling ads on a pay-per-click (PPC) basis, which has become the industry standard for online advertising. Via Google AdWords, A business can create an ad which gets displayed on Google. If a user clicks on that ad during a search, Google charges the business an agreed upon price for that click.

PPC ads are available in different forms: text ads and display ads.

Text ads show up on Google search results based on the keywords and phrases you choose. They are marked “Ad” if you take a closer look and they tend to show up before the organic results.

Display ads can show up on other websites based on your searches browsing history. For example, if you have shopped cars online, Google might display an ad for cars while you browse the morning news on your regular news site. That’s because your news website has contracted with Google to display these ads via a platform called Google AdSense. In return, they will receive payments from Google based on the PPC performance of the display ads.

In short, AdWords is for businesses seeking to advertise. AdSense is for websites or blog owners seeking to monetize their space by allowing AdWords ads to appear next to their content.

#AdSense #AdWords #Blog #BusinessTips #ENnews #Google #PSPinc #PayPerClick #SmallBusiness #Technology

10 Dos and Don’ts for your Company Newsletter

Aug

29

image source: newsmail.com

We discussed the ease in which you can create a newsletter using NewsMail templates in our last blog post, but why do you need to send a newsletter in the first place?

Newsletters are a critical line of communication with your existing or potential customer base. You want to maintain that relationship with your customers and feed them new information about your company as it comes in. Let’s look at some Dos and Don’ts for your company newsletter:

1) Do make a schedule. Decide whether to send your newsletter weekly, monthly or quarterly depending on your company goals.

2) Don’t send a newsletter every week simply because you want to get in front of people more often. If you’re not telling them anything new and important, expect a lot of ‘unsubscribes’ to follow.

3) Do share: promotions, company news, new products or services, holiday greetings, customer surveys and feedback, instructional content or videos (how-tos), customer testimonials, cause marketing efforts (community giving), employee spotlights and more.

4) Don’t share all of those things in one email! Spread it out. Keep the content to a minimum, featuring just two to three things, so as not to overwhelm the reader.

5) Do provide your contact information: phone, email, web forms and social media sites.

6) Don’t send your newsletter without having a fresh set of eyes review it for content or grammatical errors.

7) Do cross-promote your blog and social media sites. Informative blog articles can boost your website’s SEO, and as a bonus, they make for great newsletter content. Once you’ve sent out your newsletter, you can deconstruct the newsletter, using its content for social media posts, expanding your reach to existing and potential customers. See how they all work together?

8) Don’t be shy about testing out different subject lines. See what works and what doesn’t to get a better open rate. Same goes for when to send – do people tend to open your newsletter more when you send in the morning versus the afternoon; early in the week or later in the week?

9) Do look at the analytics to see what people are clicking on to get an idea of what topics your customers find interesting.

10) DO contact us at PSP to help you get started using NewsMail, and let’s get your newsletter off the ground!

#Blog #BusinessTips #ENnews #Email #NewsMail #Newsletter #PSPinc #SmallBusiness #Technology #WebTools